Hupspot Holiday Sales Email Guide

Sales teams often look to Hubspot resources when they need proven holiday email tactics that spark replies, build relationships, and move deals forward during the busiest time of the year. This guide breaks down how to create effective holiday sales emails inspired by those best practices, and how to adapt them to your own process and CRM.

Why Use Hubspot-Inspired Holiday Sales Emails

Holiday email outreach is different from standard sales communication. Prospects are busy, inboxes are crowded, and many decision-makers are out of office. Drawing on Hubspot-style templates helps you:

• Stand out with timely, relevant messages.
• Stay human and personal while still being scalable.
• Keep pipeline momentum going into the new year.
• Re-engage old leads with a low-pressure touch.

When you model your messaging after a Hubspot framework, you can quickly plug in the right structure, then customize the details for your audience and brand.

Core Principles Behind Hubspot Holiday Email Templates

Before writing, understand the principles that make Hubspot-style holiday email templates effective. These principles apply whether you send one email or build a full multi-touch sequence.

Keep It Short and Skimmable

Prospects rarely read long emails in December. Follow these rules:

• Use 2–4 short paragraphs.
• Limit each sentence to one idea.
• Highlight the call-to-action so it is obvious at a glance.

Lead With Gratitude, Not a Hard Pitch

Holiday email templates modeled after Hubspot examples typically start with appreciation:

• Thank contacts for their time, partnership, or feedback.
• Acknowledge the work they did during the year.
• Frame your offer as support, not pressure.

Offer Clear, Low-Friction Next Steps

Every email should guide the reader to one simple action. In a holiday context that might be:

• Scheduling a quick planning call for Q1.
• Replying with a short answer to a single question.
• Confirming whether they are still the right contact.

Hubspot-inspired prompts like these make it easy for busy prospects to respond without overthinking.

How to Build a Hubspot-Style Holiday Email Flow

Instead of sending a single message, create a small sequence. Below is a practical flow based on the kind of structure you see in Hubspot sales content.

Step 1: Year-in-Review Appreciation Email

Send this first email in early December. Focus on gratitude and context rather than a direct sell.

1. Subject idea: “Thank you for this year” or “Quick holiday note from our team.”
2. Opening: Acknowledge the year, the relationship, or past conversations.
3. Body: Share one quick win, insight, or observation relevant to their role.
4. CTA: Offer a short planning or strategy call for the new year.

This mirrors Hubspot guidance: lead with value and relationship, then introduce a soft invitation.

Step 2: Helpful Resource or Gift Email

About a week later, send a second email that feels like a helpful gift.

Include:

• A concise, practical resource (checklist, short guide, template, or video).
• One or two bullet points explaining how it helps them start next year stronger.
• An optional CTA such as, “If you’d like help applying this, I can share a 15-minute walkthrough.”

The style is similar to what you see in Hubspot content: education first, offer second.

Step 3: Pre-Holiday “Last Touch” Email

Right before many people go offline, send a final note to close the loop.

1. Reference your earlier messages without repeating them.
2. Give an easy option to connect in January via a scheduling link.
3. Invite a quick reply with something simple like “Worth a chat in January?”
4. Wish them well for the holidays, keeping the tone light and positive.

This final touch keeps you top of mind without cluttering their inbox.

Hubspot Holiday Email Template Examples

Below are simplified templates inspired by the structure of the original Hubspot holiday email templates for salespeople. Customize wording, tone, and details for your brand.

Hubspot-Inspired Appreciation Template

Subject: Thanks for a great year

Body:

• Greeting with first name.
• One sentence thanking them for time, conversations, or partnership.
• One sentence connecting your solution to a key priority they have shared.
• Short invitation to schedule a quick planning chat for the new year.

Close with a warm holiday wish and your usual signature.

Hubspot-Style Re-Engagement Template

Use this if a lead has gone quiet but was previously interested.

Subject: Still on your radar for next year?

Body highlights:

• Reference to your last touchpoint or conversation.
• Brief reminder of the problem you help solve.
• Simple yes/no question such as, “Should we revisit this in Q1?”
• Optional scheduling link with suggested weeks or dates.

This format aligns with Hubspot’s focus on direct, respectful re-engagement.

Hubspot-Style Networking and Referral Template

Holiday periods are ideal for expanding your network in a non-pushy way.

• Thank them for the relationship, even if they never became a customer.
• Explain, in one sentence, the type of person you usually help.
• Ask whether they know one or two people who might benefit from a quick introduction.
• Offer to reciprocate with introductions from your network.

This approach keeps the message personal and helpful, consistent with a Hubspot relationship-first mindset.

Personalizing Your Hubspot-Style Emails

Templates are only a starting point. Effective emails, including those showcased by Hubspot, rely on targeted personalization.

Research Before You Send

Spend a few minutes on:

• Recent company news or funding.
• Role changes or promotions.
• Content they have posted or shared.

Use one detail in the first or second sentence to prove the email is written just for them.

Align With Their Current Priorities

Link your message to real initiatives:

• Year-end targets they may be trying to hit.
• Budget planning for next year.
• Projects that were delayed and may restart in Q1.

This alignment is central to Hubspot-style consultative selling: it shows you understand their world, not just your product.

Optimizing Holiday Emails for CRM and Automation

To scale what works, build these emails into your CRM or marketing system.

Use a Hubspot-Like Workflow Structure

Even if you do not use the Hubspot platform itself, you can mirror its workflow concepts:

• Create a specific list or segment for holiday outreach.
• Schedule automated follow-ups with delays of several days.
• Track opens, clicks, and replies to see which templates work best.

Make sure each template is saved in your CRM so reps can quickly personalize and send.

Measure and Iterate

Monitor key metrics:

• Open rate by subject line.
• Reply rate by template.
• Meetings booked and revenue influenced.

Use these insights to refine your subject lines, CTAs, and timing, similar to how a Hubspot sales team would run ongoing experiments.

Next Steps and Additional Resources

To deepen your strategy beyond these Hubspot-inspired holiday templates, you can explore specialized sales and SEO resources offered by agencies such as Consultevo. Combine strong messaging with technical optimization, and your campaign performance will improve across the entire funnel.

Holiday seasons are a prime opportunity to strengthen relationships, re-open stalled deals, and set up a strong Q1. By applying the structures and principles drawn from Hubspot-style holiday email templates, you can reach out in a way that feels timely, respectful, and effective—without overwhelming already busy prospects.

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