Hupspot Guide to High-Performing How-To Videos

Creating effective how-to videos in the style of Hubspot’s marketing tutorials is one of the fastest ways to educate your audience, rank in search, and drive conversions. This guide walks you through the full process, from planning to promotion, using proven approaches inspired by leading Hubspot content.

Below, you will learn how to pick the right topic, outline your video, script it clearly, record and edit, and then optimize it so search engines and viewers can easily find and understand it.

Why How-To Videos Work in the Hubspot Playbook

Educational videos help people solve specific problems, which builds trust and authority. Brands like Hubspot use how-to videos to:

• Answer common customer questions at scale
• Show product value in a clear, visual way
• Increase time on page and engagement rates
• Support sales, onboarding, and customer success

When structured correctly, one video can serve your blog, YouTube channel, email campaigns, and social platforms simultaneously.

Step 1: Choose a Topic Using Hubspot-Style Research

Your topic should match real user intent. Borrow this research framework from the way Hubspot structures educational content:

1. Analyze search intent
   • List questions your customers ask in sales or support calls.
   • Check search suggestions and related questions in Google.
   • Look at competitor how-to content for gaps.
2. Prioritize by relevance and impact
   • Align topics with your core products or services.
   • Choose problems your solution can clearly solve.
   • Favor evergreen topics that stay relevant over time.
3. Turn questions into how-to titles
   • “How to build a content calendar”
   • “How to set up an email funnel”
   • “How to measure lead quality”

Look at how Hubspot shapes its titles: they are clear, specific, and focused on a single task or outcome.

Step 2: Plan Your Structure Like a Hubspot Tutorial

A strong structure keeps viewers engaged from hook to final call to action. Model your outline on the clean, step-based approach seen in Hubspot how-to videos.

Recommended Hubspot-Inspired Video Outline

1. Hook (0–10 seconds)
   • State the problem in the viewer’s own words.
   • Promise a clear outcome by the end of the video.
2. Brief intro (10–25 seconds)
   • Introduce yourself and your brand.
   • Explain who the video is for.
3. Quick overview (20–40 seconds)
   • Preview the main steps you will cover.
4. Main steps (core of the video)
   • Walk through each step in order.
   • Show on-screen demos or visuals.
   • Summarize key takeaways as you go.
5. Recap and next steps
   • Summarize what viewers learned.
   • Offer a next resource, template, or checklist.

Keeping each segment tight and purposeful helps maintain retention, a tactic frequently used in Hubspot’s video library.

Step 3: Script Your How-To the Hubspot Way

Even casual, conversational videos benefit from a clear script or at least a detailed outline. To follow a Hubspot-style scripting process:

1. Write for the ear, not the eye
   • Use short sentences and simple language.
   • Aim for clarity, not jargon.
2. Front-load value
   • Explain early exactly what viewers will achieve.
   • Remove long personal introductions or off-topic tangents.
3. Use signposts and transitions
   • “First, you’ll…” “Next, let’s…” “Finally, we’ll…”
   • Signal when you change steps or sections.
4. Write your call to action
   • Ask viewers to download a guide, start a trial, or read a related blog.
   • Keep the CTA aligned with the topic of the video.

Review how Hubspot scripts its educational segments: they are concise, action-focused, and always leading to a practical result.

Step 4: Record and Edit for Clarity

You do not need studio-level equipment to match the clarity of many Hubspot-style videos, but you do need:

• Clean audio (a decent microphone and quiet room)
• Good lighting (natural light or simple softbox)
• Stable framing (tripod or mounted camera)

Recording Tips Inspired by Hubspot Tutorials

• Use a clean, non-distracting background.
• Record your screen for demos, especially for software walkthroughs.
• Keep takes short and re-record confusing sections.

Editing Essentials

• Trim dead space, long pauses, and mistakes.
• Add text overlays for key steps and definitions.
• Include simple transitions, not flashy distractions.
• Balance audio levels so voice is clear and consistent.

The goal is not complexity but clarity, matching the straightforward style many viewers expect after watching Hubspot content.

Step 5: Optimize Your Video for Search Like Hubspot

To help your how-to video rank and attract organic traffic, follow similar on-page and on-platform optimization principles used in Hubspot articles and videos.

On-Platform Optimization (YouTube or Hosting Platform)

• Title: Use a clear “How to…” phrase plus key benefit.
• Description: Summarize the steps, link to your blog, and include related resources.
• Tags and categories: Add relevant keywords and topics.
• Chapters / timestamps: Break down main steps for easy navigation.
• Thumbnail: Use readable text and a clean image emphasizing the outcome.

On-Page Optimization on Your Blog

1. Embed the video near the top of the article.
2. Write a supporting post that outlines every step in text.
3. Use descriptive headings, similar to how Hubspot organizes tutorials.
4. Add a transcript for accessibility and SEO.
5. Link internally to related guides, tools, or templates.

By pairing video and article together, you serve both readers and viewers while giving search engines rich, contextual content.

Step 6: Promote and Repurpose in a Hubspot-Inspired Funnel

Leading marketing teams turn one how-to video into multiple assets across channels. To mirror the systematic approach seen in Hubspot-style campaigns, repurpose your content strategically.

Repurposing Ideas

• Short clips for social media highlighting individual tips.
• GIFs or short loops for product features.
• Slides or carousels summarizing the key steps.
• Email sequences that include the video for onboarding or education.

Use your video as a central asset you keep pointing new leads and customers back to at different funnel stages.

Learn from Hubspot Examples and Go Deeper

To study real-world examples, review the how-to video breakdowns and best practices on the original Hubspot guide at this page of Hubspot marketing resources. Analyze the structure, scripting tone, and visual style, then adapt those principles for your own brand.

If you want expert help building a repeatable video and content system modeled on this approach, you can explore strategic consulting services at Consultevo.

Next Steps: Build Your First Hubspot-Style How-To Video

To put this into practice immediately, follow this quick checklist:

1. Pick one high-value question your audience asks.
2. Draft a simple outline using the hook–intro–steps–recap structure.
3. Write a short script focused on clear results.
4. Record a basic screen share or talking-head video.
5. Edit for clarity and add supporting text overlays.
6. Publish with an optimized title, description, and blog embed.
7. Promote the video across your key channels.

By starting with a single focused how-to video and refining based on results, you can quickly build an educational library that mirrors the clarity and impact of leading Hubspot tutorials while serving the unique needs of your own audience.