How to Make an Image Link in HubSpot

Learning how to turn a picture into a clickable link in HubSpot helps you drive more traffic, highlight key offers, and improve user experience across your site and emails.

Clickable images act like visual calls-to-action. When used well, they can lift engagement, direct visitors to important pages, and support your conversion strategy. Below you will learn how to add image links step-by-step, plus best practices adapted from the original HubSpot tutorial.

Why Use Clickable Images in HubSpot

Before you start, it helps to understand why image links matter inside HubSpot tools such as landing pages, blog posts, and emails.

• Draw attention to promotions and offers more effectively than text alone.
• Guide visitors to product pages, forms, or downloads with a single click.
• Improve scannability of content so readers can navigate quickly.
• Support mobile users who often tap images naturally.

Done correctly, image links inside HubSpot can strengthen both UX and SEO, especially when you combine them with strong alt text and descriptive link destinations.

Preparing Your Image for HubSpot

Before you add the image link, make sure the file you plan to use is ready for upload into HubSpot content tools.

Recommended Image Practices for HubSpot

• Use the right dimensions: Match the layout of your blog, page, or email template.
• Compress the image: Smaller file sizes help page speed and email load times.
• Use descriptive filenames: For example, product-demo-banner.jpg instead of image1.jpg.
• Prepare alt text: Describe what the image shows and, when relevant, mention the target page or offer.

These optimizations keep your image link lightweight, accessible, and easier to manage in the HubSpot file manager.

How to Turn a Picture Into a Link in HubSpot

The basic process in HubSpot is similar across landing pages, website pages, and blog posts. You first insert the image, then apply a URL to make it clickable.

Step 1: Open Your HubSpot Content Editor

1. Sign in to your HubSpot account.
2. From the main navigation, open the tool you need, such as Marketing > Website > Website Pages or Marketing > Website > Blog.
3. Create a new page or post, or open an existing one you want to edit.

Once inside the HubSpot content editor, you will work within a rich text module or an image module, depending on your template.

Step 2: Insert or Select an Image in HubSpot

1. Click inside the rich text area where you want the image to appear.
2. Select the image icon or choose Insert > Image.
3. In the file manager window, upload a new image or pick an existing one.
4. Click Insert to place the image into the content area.

If the image is already in your HubSpot content, you can simply click on it once to open the inline editing toolbar.

Step 3: Add a Link to the Image

With the image selected in the HubSpot editor, you can now turn it into a clickable element.

1. Click directly on the image in the editor to highlight it.
2. In the floating toolbar, choose the link icon (often shown as a chain symbol).
3. In the link dialog box, choose the type of link you want to create, for example:
   • URL: A full web address such as https://www.example.com/offer.
   • Content: An internal HubSpot page, blog post, or file.
   • Email address: A mailto: link to open the visitor’s email client.
4. Paste or select the destination.
5. Decide whether the link should open in a new tab, if the option is available.
6. Click Apply or Insert to save the link.

Your picture is now a clickable link inside the HubSpot content you are editing.

Step 4: Add Alt Text and Test the Link

Before you publish, complete these final checks in HubSpot:

• Alt text: Open the image settings and add a brief, descriptive sentence that explains the image and, when useful, its purpose (for example, “Banner image linking to pricing page”).
• Preview: Use the preview function to confirm that the image appears correctly on desktop and mobile layouts.
• Test the link: Click the image in preview mode to verify that it opens the correct destination.

Testing inside HubSpot helps you avoid broken links and layout issues after publishing.

Creating Image Links in HubSpot Emails

The email editor in HubSpot uses a similar method, but there are a few extra details to remember because of email client limitations.

Steps for Email Image Links in HubSpot

1. Open Marketing > Email in your HubSpot account.
2. Create a new email or edit an existing email draft.
3. Drag an Image or Image + Text module into the email layout if it is not already present.
4. Click the module and upload or select your image.
5. With the image highlighted, use the link icon in the sidebar or floating toolbar.
6. Enter the destination URL or select a HubSpot page to link to.
7. Save and preview the email, then send a test to yourself to confirm the image link works in common email clients.

Because many subscribers tap images on mobile, linking key visuals in your HubSpot emails can improve click-through rates and draw more attention to your primary offer.

Best Practices for Image Links in HubSpot

To get stronger results from your image links in HubSpot, follow these practical guidelines.

Keep Image Links Relevant and Clear

• Use images that clearly relate to the page, product, or resource they link to.
• Pair image links with supporting text so visitors understand what will happen when they click.
• Use consistent styling for clickable images, such as borders or hover effects, if available in your theme.

Optimize for Accessibility and SEO

• Add accurate alt text to every image in HubSpot, especially those that function as buttons or calls-to-action.
• Avoid using an image link as the only way to complete a task; include a text link nearby.
• Use descriptive destination URLs and, when possible, link to relevant content that supports your topic.

Measure Performance Inside HubSpot

• Review clicks on image modules within HubSpot email reports and page analytics.
• Compare image link performance to text links and buttons to understand user behavior.
• Test different images, positions, and link destinations to see what drives more engagement.

Over time, these insights can guide how you design and place clickable images across your HubSpot assets.

Additional Resources for HubSpot Users

For a deeper walkthrough using screenshots and specific interface labels, you can review the original tutorial on how to turn a picture into a clickable link here: HubSpot image link tutorial.

If you need broader help with implementation, strategy, or analytics beyond the basics of linking images in HubSpot, consider consulting a specialized agency such as Consultevo for tailored support.

By combining clear visuals, strategic destinations, and careful testing, you can use clickable images in HubSpot to highlight your most important content, strengthen calls-to-action, and guide visitors smoothly through your website or email funnels.