HubSpot Strategies to Increase Market Share
Learning from HubSpot can help you identify growth opportunities, outpace competitors, and systematically increase your company’s market share with practical, data-backed tactics.
Based on the approach outlined in the original HubSpot article on increasing market share, this guide walks through clear steps you can adapt to your own business.
What Market Share Is and Why HubSpot Focuses on It
Market share is the percentage of total sales in your industry that comes from your company. HubSpot highlights it as a key metric because it reflects how well you compete in a specific market.
When your market share grows, it usually means:
- You are winning customers from competitors.
- Your brand is becoming better known and trusted.
- Your marketing and sales operations are more efficient.
Following a structured, HubSpot-style process gives your team a clear roadmap to expand in a sustainable way.
Step 1: Use a HubSpot-Inspired Approach to Define Your Market
Before you can measure or grow market share, you must clearly define the market you play in. HubSpot emphasizes starting with precision.
Clarify Your Market Boundaries Like HubSpot
Define:
- Industry: The sector you operate in (e.g., B2B SaaS, retail, manufacturing).
- Segment: The specific audience you target (e.g., mid-market companies, local consumers).
- Geography: Regions or countries where you actively sell.
Document this in a short statement, similar to how a HubSpot product team would write a market definition before launching a new offer.
Calculate Your Estimated Market Size
Once you define your market, estimate:
- Total Addressable Market (TAM): All potential buyers who could realistically use your product.
- Serviceable Available Market (SAM): Buyers you can actually reach with your current resources.
- Serviceable Obtainable Market (SOM): The realistic share you aim to win in the next few years.
This layered thinking mirrors how a HubSpot go-to-market team evaluates opportunity before investing heavily.
Step 2: Analyze Competitors with a HubSpot-Style Framework
To grow your share, you need to know who you are taking it from. HubSpot recommends structured competitor research to avoid guessing.
Identify Your Direct and Indirect Competitors
List:
- Direct competitors: Companies solving the same problem with similar products.
- Indirect competitors: Alternatives or substitutes customers might pick instead of you.
Use search, review sites, and customer interviews to refine this list. HubSpot often backs this step with both qualitative feedback and quantitative data.
Run a Simple Competitive Analysis
Create a short table or document comparing:
- Pricing and packaging.
- Core product features.
- Customer experience and support.
- Brand positioning and messaging.
- Content and SEO footprint.
Look for patterns where your competitors consistently outperform you. This gap analysis is central to the HubSpot mindset of continuous improvement.
Step 3: Strengthen Brand Positioning Using HubSpot Principles
HubSpot frequently ties market share growth to clear and differentiated positioning, making it easier for buyers to choose you.
Craft a Clear Value Proposition
Answer three questions in one tight statement:
- Who is your ideal customer?
- What problem do you solve for them?
- Why is your solution better or different?
Share this statement across marketing, sales, and service teams so everyone communicates a unified message, much like internal alignment at HubSpot.
Align Your Messaging Across Channels
Ensure your website, social profiles, sales decks, and emails all reflect the same:
- Core promise.
- Target audience.
- Key benefits.
- Brand tone and personality.
This consistency helps prospects recognize and remember you, which HubSpot views as a prerequisite for capturing more of your market.
Step 4: Use Content and SEO Tactics Inspired by HubSpot
Content and search are central to the HubSpot playbook for increasing market share because they attract high-intent buyers over time.
Build a Content Strategy Around Buyer Problems
List the top questions and pain points your prospects have at each stage of their journey:
- Awareness: Understanding the problem.
- Consideration: Comparing solutions.
- Decision: Choosing a provider.
Then plan:
- Blog posts and guides addressing each question.
- Case studies showing outcomes for real customers.
- Product comparison pages to capture searchers evaluating options.
This mirrors how HubSpot uses educational content to nurture and convert leads.
Optimize for Search Without Over-Optimizing
For each important page, HubSpot’s SEO style includes:
- A focused primary keyword and related phrases.
- Descriptive title tags and meta descriptions.
- Readable headings and short paragraphs.
- Internal links that guide users to related content.
Measure traffic, rankings, and conversion rather than just impressions, then refine pages to capture more of your target market.
Step 5: Improve Customer Experience the HubSpot Way
HubSpot often connects market share gains to superior customer experience that fuels retention and referrals.
Map and Fix Key Customer Journeys
Identify the most important journeys, such as:
- New visitor to qualified lead.
- New customer onboarding.
- Renewal or upsell cycles.
For each journey, look for friction points, such as slow response times, confusing steps, or unclear instructions. Streamline these areas to raise satisfaction and reduce churn.
Turn Happy Customers into Promoters
Use tactics that are common in HubSpot-style programs:
- Collect reviews and testimonials at key milestones.
- Launch a referral program that rewards advocacy.
- Share success stories through blogs, webinars, or social content.
As your reputation grows, it becomes easier to win new deals and protect your position against competitors.
Step 6: Use Data and Experiments Like HubSpot
HubSpot’s approach centers on testing and iteration rather than one-time campaigns.
Track the Metrics Tied to Market Share
Monitor:
- Lead volume and quality.
- Conversion rates across the funnel.
- Customer acquisition cost (CAC).
- Retention and expansion revenue.
These indicators show whether your efforts are actually moving you toward higher market share.
Run Small Experiments Frequently
Examples of tests that mirror a HubSpot-style growth process:
- A/B testing key landing pages.
- Trying new offer types or pricing tiers.
- Experimenting with different sales sequences.
- Launching targeted campaigns for specific micro-segments.
Document results and scale only what works. Over time, these small wins compound into significant gains in market share.
Leverage Expert Help to Apply HubSpot Methods
If you want guidance adapting these HubSpot-inspired tactics to your own stack, working with a specialized partner can accelerate results. For tailored strategy, you can explore services from Consultevo, which focuses on performance-driven marketing and optimization.
By combining clear market definitions, structured competitive analysis, strong positioning, customer-centric content, and continuous experimentation, you can apply the same principles that made HubSpot a category leader and steadily grow your share in any market.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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