Hubspot Guide: How to Create a Location on Instagram

Many marketers using Hubspot want their local customers to easily find their business on Instagram. A custom Instagram location helps your brand appear in search, boost local visibility, and organize user-generated content around your business.

This guide walks you through how to create a location step by step using Facebook and Instagram, following the process described on the original HubSpot Instagram location tutorial. You will learn how to set up a location, tag it in posts and Stories, and use it in your broader marketing strategy.

Why Hubspot Users Should Care About Instagram Locations

Before creating a new location, it helps to understand why it matters for marketers and small businesses working with Hubspot and other marketing platforms.

• Local discovery: Customers often search Instagram by place to find nearby shops, restaurants, or service providers.
• More engagement: Posts with relevant locations can gain better reach and engagement from people around that area.
• User-generated content: When customers tag your location, all their photos and videos help build social proof for your brand.
• Brand consistency: A clear, consistent location name keeps your presence organized across Instagram and Facebook.

For teams managing campaigns in Hubspot, these benefits connect directly to traffic, leads, and local brand awareness.

How Instagram Locations Work with Hubspot Campaigns

Instagram pulls its place data from Facebook. That means you need to create or claim your location on Facebook first. Once Facebook recognizes your place, it becomes available to tag on Instagram posts and Stories.

If you already track social campaigns in Hubspot, you can align your location strategy with your content calendar. Plan posts that include your new place tag when you launch events, promotions, or new products.

Step-by-Step: Create a Location for Your Business

Follow these steps to set up a custom location. The flow is based on the method described in the original HubSpot article, using Facebook to create a place and Instagram to tag it later.

Step 1: Check if Your Location Already Exists

Before creating anything new, see whether Instagram already lists your place.

1. Open the Instagram app.
2. Start creating a new post or Story.
3. Tap Add location.
4. Type your business name and review the results.

If your business appears and the address is correct, you can start using that location immediately. If not, continue with the next steps.

Step 2: Enable Location Services on Your Phone

Facebook needs access to your device location to let you add a new place.

1. Go to your phone’s Settings.
2. Find Location Services or Privacy & Security.
3. Ensure that location services are turned On.
4. Allow Facebook to access your location while using the app.

These steps are important whether or not you coordinate your social efforts through Hubspot or another marketing tool.

Step 3: Open Facebook and Create a New Place

Because Instagram locations come from Facebook, you must add your place inside the Facebook app.

1. Open the Facebook mobile app while near your business address if possible.
2. Tap to create a new Post or use the Check in feature.
3. In the location search bar, type the name of your business.
4. Scroll to the bottom of the results and tap Add [Business Name] if you see that option.

If Facebook lets you create a new place, you will move to a form where you can define details about your location.

Step 4: Enter Your Business Details

Fill out the form carefully so your new location looks professional and is easy to recognize from tools like Hubspot or any social dashboard.

• Name: Use your exact brand name, spelled correctly, with proper capitalization.
• Category: Choose the most accurate business category (for example, Coffee Shop, Marketing Agency, or Gym).
• Address: Add the full street address, city, and postal code.
• Map Pin: Move the pin to the exact physical location of your business.

When everything looks right, tap Create or Save. Facebook will then process your submission, which can take a little time before it appears across its systems.

Step 5: Confirm Your Location Is Live on Facebook

Once created, your place should be searchable on Facebook.

1. Use the Facebook search bar and type your business name.
2. In the results, look for the place or page with your new address.
3. Open it to confirm the map and information are correct.

If your business also manages Facebook Pages and Hubspot workflows, make sure your branding and contact details match across all platforms.

How to Tag Your New Location on Instagram

After Facebook recognizes your place, Instagram will typically sync that data. Then you can tag it in posts and Stories to support your campaigns, whether or not you manage them in Hubspot.

Tag the Location in an Instagram Post

1. Open Instagram and tap the + icon to create a new post.
2. Select or capture your photo or video.
3. On the caption screen, tap Add location.
4. Type your business name exactly as you created it on Facebook.
5. Select your place from the list of suggestions.
6. Finish editing your post and tap Share.

Your post will now appear on the public page for that location, helping new people discover your brand.

Tag the Location in an Instagram Story

1. Open Instagram and swipe right to create a Story.
2. Capture or upload your photo or video.
3. Tap the Sticker icon at the top.
4. Choose the Location sticker.
5. Search for your business name and tap the correct result.
6. Resize or move the sticker, then share your Story.

Stories that include your custom place can appear in the public Story reel for that area, giving your business more local reach.

Best Practices for Marketers Using Hubspot and Instagram

Once your location is live, build it into your broader content and campaign plan. This matters especially if you track performance in Hubspot or another CRM.

• Use the same location name consistently so customers do not accidentally create duplicate versions.
• Encourage customers to tag the location with in-store signage, emails, or social posts.
• Monitor location-tagged posts and ask permission to reshare the best user-generated content.
• Align posts with campaigns you schedule through Hubspot, especially for events, openings, and promotions.
• Review insights regularly to see how local content contributes to engagement and traffic.

If you need advanced support developing a full funnel across search, social, and CRM platforms like Hubspot, you can explore services from digital specialists such as Consultevo.

Troubleshooting Common Instagram Location Issues

Sometimes your new place does not show up immediately on Instagram. That delay is normal and not specific to Hubspot or any other platform.

• Wait for synchronization: It can take anywhere from a few minutes to a couple of hours for Facebook data to sync with Instagram.
• Recheck the spelling: Make sure you search with the exact name you used on Facebook.
• Verify address accuracy: An incorrect address or pin can make the place harder to find.
• Ensure your apps are updated: Update both Facebook and Instagram to the latest versions.
• Try from the business location: Being physically near the address can sometimes help when searching for the place.

If issues continue, double-check your Facebook place details and confirm that location services remain enabled on your mobile device.

Bringing It All Together for Hubspot-Driven Strategies

Creating a location for your business on Instagram is a simple but powerful step for any local marketing program, especially when your campaigns, email flows, and reporting already live in Hubspot. By setting up your place on Facebook, tagging it in Instagram posts and Stories, and encouraging customers to use it, you make it easier for people nearby to discover and trust your brand.

Use this tutorial as a checklist for your team, integrate location tags into your social calendar, and connect the results back into your Hubspot reports to understand how local visibility contributes to leads and revenue.

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