Configure Facebook and LinkedIn lead ad sync in Hubspot
Using Hubspot with Facebook and LinkedIn lead ads lets you capture leads directly into your CRM, but you need to configure the sync timeframe and property mappings correctly to avoid missing or misaligned data.
This guide walks through how to set up the lead ad sync window, manage default and custom field mappings, and troubleshoot common mapping issues so your connected ad accounts pass clean, structured data into your contact records.
Accessing ad settings in Hubspot
Before adjusting sync timeframe or mappings, you must open the ads settings area where Hubspot manages your connected ad networks.
- Log in to your Hubspot account.
- In the main navigation, go to Marketing > Ads.
- Click the Settings icon or navigate to the ads settings section.
- Open the tab or section related to Lead syncing or Lead ad forms, where your connected Facebook and LinkedIn accounts are listed.
From here, you can configure how Hubspot processes lead ad submissions from each connected ad account.
Set the lead sync timeframe in Hubspot
The sync timeframe controls how far back Hubspot will pull leads from your connected Facebook and LinkedIn ad accounts when lead syncing is turned on.
How the sync timeframe works in Hubspot
When you enable lead syncing for a connected account:
- Hubspot checks your lead ad forms for submissions within the selected time window.
- New leads created during that window are sent into your CRM as contacts.
- Submissions older than the selected timeframe are not imported automatically.
This setting is useful when you connect an ad account for the first time and want to import only recent leads, or when you reconnect an account after a period of inactivity.
Steps to configure the sync timeframe
- In the ads settings view, locate the specific Facebook or LinkedIn ad account.
- Find the option for Lead sync timeframe or similar wording.
- Choose the desired timeframe from the dropdown, such as:
- Last 7 days
- Last 30 days
- Last 90 days
- Save your changes so Hubspot applies the new timeframe setting.
After you save, Hubspot will start or update the sync process based on your selection, pulling in lead submissions that fall within that window.
Understand default property mappings in Hubspot
When a user submits a Facebook or LinkedIn lead ad form, the platform sends field values that must be mapped to CRM properties. Hubspot includes a set of default mappings so common fields are handled automatically.
Examples of default mappings
Typical default mappings for lead ad fields include:
- First name → Contact First name property
- Last name → Contact Last name property
- Email → Contact Email property
- Phone number → Contact Phone number property
- Company name → Contact Company name property
These default mappings are managed by Hubspot and usually cannot be removed, because they support standard CRM data capture and reporting.
Why default mappings matter in Hubspot
Default mappings ensure:
- Lead ad submissions create usable contact records instantly.
- Core fields such as email and name are complete and consistent.
- Workflow rules and lists based on common contact properties continue to function even when your ad forms change slightly.
In most cases, you should keep these default mappings active and add custom mappings for any extra fields you collect.
Create custom property mappings in Hubspot
Many Facebook and LinkedIn lead forms include custom questions, such as budget, product interest, or preferred meeting time. To store these answers correctly, you must create custom property mappings so Hubspot can write data into matching CRM properties.
Prepare your CRM properties in Hubspot
Before configuring mappings, confirm that the destination properties exist in your database.
- Go to Settings > Properties in Hubspot.
- Filter by Contact properties (lead ad data is written to contact records).
- Create new properties where needed, matching the expected data type:
- Single-line text for short free text answers
- Dropdown select or Multiple checkboxes for choice-based questions
- Number for numeric responses like budget
- Save each property and make sure it is available for use in forms and integrations.
Once the properties exist, you can map lead ad fields directly to them.
Steps to add a custom mapping in Hubspot
- In ads settings, open the section for Lead syncing for the relevant Facebook or LinkedIn account.
- Locate the list of existing field mappings for that account.
- Click Add mapping or the equivalent option.
- In the first dropdown, choose the ad platform field or question you want to sync.
- In the second dropdown, pick the matching Hubspot contact property you created earlier.
- Save the mapping to activate it.
From this point forward, when someone submits that lead ad form, Hubspot will populate the configured contact property with the response value.
Manage and edit existing mappings in Hubspot
Over time, ad forms change and your CRM schema evolves. You may need to adjust existing mappings to keep your data structure clean.
Editing a mapping
- In the account-specific lead sync settings, find the mapping you want to change.
- Click the edit icon or open the mapping editor.
- Update either the source lead ad field or the destination Hubspot property, as required.
- Save your update to apply the new configuration.
Edits only affect future submissions. Existing contact records will retain their current values unless you run additional data cleanup or workflows.
Removing or disabling a mapping
Sometimes you may want to stop syncing a particular lead ad field into your CRM:
- Locate the mapping in the list.
- Use the delete or toggle control to remove or disable it.
- Confirm the change so Hubspot stops writing new data into that property from lead ads.
After removal, new submissions for that field will not be stored, but historical data remains in contacts unless you manually clear it.
Best practices for lead ad data in Hubspot
Following a few best practices will keep your lead data accurate and ready for segmentation, scoring, and nurturing.
Align ad form fields with Hubspot properties
- Minimize the number of free text questions by using dropdowns or checkboxes.
- Ensure option labels in your lead ad forms match property options in Hubspot.
- Use consistent naming conventions so reporting and automation stay straightforward.
Test lead syncing regularly
- Submit test leads through your Facebook or LinkedIn lead ad forms.
- Check the corresponding contact records in Hubspot to verify:
- Contacts are created during the selected sync timeframe.
- Core fields (name, email, phone) are populated.
- Custom properties show the correct mapped values.
- Adjust mappings or property types if data is missing or stored incorrectly.
Resources for optimizing Hubspot lead ads
To deepen your configuration or troubleshoot complex sync issues, review the original documentation and consider expert support.
- Official documentation: Configure sync timeframe and property mappings for your lead ads.
- For broader CRM and marketing optimization beyond Hubspot, you can explore consulting resources at Consultevo.
By setting a clear sync timeframe and maintaining accurate property mappings, your Hubspot account will capture reliable lead data from Facebook and LinkedIn, enabling stronger segmentation, automation, and revenue reporting.
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