Hubspot Guide to Using Hashtags on LinkedIn
If you want to grow your LinkedIn reach the way Hubspot does with its own content, you need a clear, consistent hashtag strategy. Used correctly, hashtags organize your posts, expand visibility beyond your direct network, and help prospects discover your brand when they search or follow specific topics.
This step-by-step guide adapts the approach shown on the official Hubspot LinkedIn hashtag tutorial so you can apply it to your own profile or company page.
Why Hubspot Emphasizes LinkedIn Hashtags
On LinkedIn, hashtags work as topic labels and discovery tools. When you add them to a post, LinkedIn can surface that post to people who:
- Follow the same hashtag
- Search for that keyword or phrase
- Engage with similar content in their feed
The approach highlighted by Hubspot shows that hashtags can:
- Increase impressions for each update
- Bring in new followers who care about your topics
- Support organic research by revealing what your audience is interested in
Instead of treating them as an afterthought, build a simple framework that you can repeat every time you publish.
Hubspot Principles for Choosing the Right Hashtags
Before you post, spend a few minutes researching relevant hashtags. The system demonstrated in the Hubspot article focuses on three core principles.
1. Balance broad and niche hashtags the Hubspot way
Broad hashtags have huge followings but intense competition. Niche hashtags may have smaller audiences, yet they are often far more targeted and engaged.
When following the Hubspot model, aim for a mix like:
- 1–2 broad industry hashtags (for example, #marketing, #sales)
- 2–3 niche or long-tail hashtags (for example, #b2bmarketingtips, #saasgrowth)
- 1–2 branded or campaign-specific hashtags
This blend gives your content a chance to appear in popular feeds while still standing out in narrower conversations.
2. Use LinkedIn search like Hubspot recommends
The Hubspot tutorial shows how to use native LinkedIn search to qualify hashtags before you commit to them.
- In the LinkedIn search bar, type a keyword with a
#in front. - Open the hashtag page that appears in results.
- Check how many people follow that hashtag.
- Review recent posts to see whether the topic is active and relevant.
As illustrated in the Hubspot guide, avoid hashtags that:
- Have almost no followers and little activity
- Attract content unrelated to your niche
- Are clearly spammy or misleading
3. Stay consistent, as Hubspot does on social
Consistency helps LinkedIn understand what you post about and who should see your content. Following the lead of the Hubspot strategy, create a shortlist of core hashtags that you use often across your page or profile.
Examples of core sets might include:
- Topic set: #contentmarketing, #emailmarketing, #leadgeneration
- Audience set: #b2b, #startups, #smallbusiness
- Brand set: your company or product tags
Rotate secondary hashtags depending on the specific angle of each post while keeping your primary set steady.
Hubspot Style Step-by-Step: How to Add Hashtags to Posts
Publishing a post with optimized hashtags only takes a few moments when you follow a straightforward process like Hubspot outlines in its own content.
Step 1: Draft your LinkedIn post first
Write your update, article teaser, or video description before you worry about hashtags. This keeps your message clear and prevents you from forcing awkward phrases just to match a tag.
Once the text is ready, identify 3–6 natural keyword themes that align with your topic and your overall content calendar. Hubspot guidance suggests that clarity should come before clever wordplay.
Step 2: Choose hashtags using the Hubspot checklist
For each prospective hashtag, quickly evaluate:
- Is the hashtag easy to read and spell?
- Does it accurately represent the post?
- Is the audience likely to use or follow it?
- Is there a better, more common variation?
Cross-check via LinkedIn search to see follower counts and recent posts. This simple check, recommended in the Hubspot piece, helps you avoid “dead” or irrelevant tags.
Step 3: Place hashtags where they are most effective
You can add hashtags at the end of your post or naturally within the body text. Many professionals, including the team behind Hubspot content, prefer grouping them at the end to maintain readability.
Good practices include:
- Use 3–6 hashtags per post, not dozens.
- Avoid long strings of difficult compound words.
- Stick with a mix of broad, niche, and branded tags.
If your company has a dedicated brand tag, include it consistently so that your posts become part of a searchable stream.
Hubspot Inspired Tips for Company Pages vs. Personal Profiles
The Hubspot article explains that company pages and personal profiles can both use hashtags, but your goals might differ.
Company pages following the Hubspot approach
On a company page, hashtags help you:
- Support brand awareness campaigns
- Highlight product or service categories
- Unify event or webinar promotion under one tag
Use a consistent brand hashtag and 2–4 topic tags related to your industry, just as Hubspot does across its own channels.
Personal profiles aligned with Hubspot best practices
As an individual, your hashtag strategy should reinforce your professional positioning. Following the Hubspot playbook, you can:
- Use hashtags that describe your skills and specialties
- Join conversations around industry events and reports
- Show thought leadership on a focused set of themes
Limit yourself to a small, focused group of tags so people quickly understand what you stand for when they view your activity.
Measure Results the Way Hubspot Suggests
Tracking performance is crucial if you want to refine your hashtag strategy over time. Building on the ideas highlighted in the Hubspot guide, you can:
- Monitor post impressions and engagement by topic
- Document which hashtags appear on your top-performing posts
- Note which tags seem to attract conversations with your ideal buyers
Adjust your core list every few months by dropping underperforming hashtags and testing a few new ones, in the same iterative style Hubspot uses for its marketing experiments.
Hubspot-Level Optimization with Additional Resources
To bring a Hubspot level of rigor to your LinkedIn content, combine this hashtag framework with a broader optimization plan:
- Align posts with a clear editorial calendar.
- Create content clusters around key themes.
- Repurpose high-performing updates into articles, videos, or carousels.
If you need hands-on help designing a data-backed LinkedIn strategy, you can partner with specialists such as Consultevo, who can extend the type of structured approach you see from Hubspot into your own social presence.
By applying these practical techniques, testing consistently, and refining based on data, you can use LinkedIn hashtags with the same clarity and focus that make Hubspot campaigns successful.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
“`
