Hubspot Guide to LinkedIn Live Audio Events
In this Hubspot-inspired guide, you will learn step-by-step how to plan, host, and optimize LinkedIn Live Audio Events so you can grow a loyal professional audience and turn live conversations into long-term business relationships.
What Are LinkedIn Live Audio Events?
LinkedIn Live Audio Events are live, voice-only sessions hosted directly on LinkedIn. They work like professional conference calls where attendees join, listen, and request to speak in real time.
They combine the accessibility of live audio with LinkedIn’s professional network, making them ideal for thought leadership, Q&A sessions, and community-building around your industry.
Why Marketers Using Hubspot Should Care
Marketers and sales teams who use Hubspot-style inbound strategies can leverage LinkedIn Live Audio Events to attract, engage, and delight prospects and customers at scale.
- Showcase expertise in a live, interactive format
- Reach followers and their networks organically
- Test new content topics before turning them into blogs, videos, or email campaigns
- Build trust faster through authentic, unscripted conversations
These events sit naturally alongside email nurturing, automation, and CRM tracking flows that teams inspired by Hubspot often use to guide leads through the funnel.
How to Set Up Your First LinkedIn Live Audio Event
The process is straightforward. Use this simple sequence to launch your first event.
Step 1: Confirm You Have Access
LinkedIn Live Audio Events are gradually rolling out. Make sure your profile or company page is eligible.
- Log into your LinkedIn account.
- Open the event creation flow from your homepage.
- Check if the audio event format is available as an option.
If you do not see the feature yet, it may be in limited release. Monitor LinkedIn announcements or product updates for changes.
Step 2: Create the Event
Once you have access, create a new event from your profile or company page.
- Click “Create an event.”
- Choose the audio event format.
- Set the date, time, and time zone.
- Select whether it will be hosted from your personal profile or organization page.
Be sure your event time works for your primary audience. If you target multiple regions, aim for a common overlap window.
Step 3: Write a Compelling Event Title and Description
Your title and description need to clearly answer “What is this, and why should I care?”
Use proven inbound tactics often referenced in Hubspot resources:
- Call out the audience: “For B2B Marketing Managers…”
- Highlight the outcome: “Learn how to double your webinar signups…”
- Specify the format: “Live Audio Q&A” or “Live Workshop.”
In the description, include:
- A short overview of the topic
- Key takeaways or learning outcomes
- Who should attend
- Any resources you will share afterward (slides, templates, or recordings)
Step 4: Choose Speakers and Roles
LinkedIn Live Audio Events work best with a clear structure and supporting roles.
- Host: The main person who welcomes attendees, introduces the agenda, and moderates.
- Speakers: Subject-matter experts who share insights or case studies.
- Producer or moderator: Manages hand-raises, chat, and transitions between speakers.
Align your speakers with your broader content strategy so the event supports the same themes as your blog, email sequences, and campaigns.
Hubspot-Style Strategy for Promoting LinkedIn Audio Events
Promotion is where a Hubspot-inspired approach shines. Treat your event like a launch.
Build an Event Landing Experience
Use the LinkedIn event page as your core “landing page.” Then, extend visibility through your other owned channels.
- Share the event link in relevant LinkedIn posts and articles.
- Add the event to your email newsletter.
- Highlight it in your company page banner or featured section.
For more advanced growth tactics and CRM integration ideas, you can browse resources on Consultevo, which covers modern lead generation and funnel optimization best practices.
Promote to the Right Audience
Targeting matters as much as volume. Prioritize quality over sheer attendee counts.
- Invite your first-degree connections who are active in your niche.
- Ask employees and speakers to invite their networks.
- Post in relevant LinkedIn groups if allowed.
- Share teaser clips or posts on what you will cover.
Align this activity with your segmentation and persona work so the audience mirrors those you focus on in your CRM and marketing automation flows.
Running the Live Session: Hubspot-Style Best Practices
Once you go live, follow a structured format to keep listeners engaged.
Start Strong in the First Five Minutes
The opening sets the tone.
- Welcome new attendees by name when possible.
- Restate the topic and expected duration.
- Explain how Q&A will work and when listeners can request to speak.
- Share one quick, high-value insight early to hook the audience.
Use Segmented Segments
Break your session into short sections that mirror a typical inbound content outline.
- Problem framing: Describe the challenge your audience faces.
- Key frameworks: Walk through 2–3 simple models or step-by-step processes.
- Case study: Share one real-world example to make it tangible.
- Live Q&A: Invite questions and surface common objections or roadblocks.
This structure keeps the event focused and makes it easier to repurpose the content later into articles, emails, or videos.
Encourage Participation Without Losing Control
Audience interaction is the core strength of LinkedIn Live Audio Events, but it needs moderation.
- Set clear rules: time limits per question, no self-promotion, stay on topic.
- Use the hand-raise feature to queue speakers.
- Summarize each question before answering to keep everyone aligned.
- Gently redirect if someone goes off-topic.
After the Event: Nurturing and Repurposing
The value of a live audio session does not end when you stop broadcasting. A Hubspot-inspired approach focuses on nurturing.
Follow Up With Attendees
Post-event actions can significantly improve ROI.
- Share a recap post on LinkedIn with key takeaways.
- Tag speakers and encourage them to comment.
- Ask attendees for feedback through a short survey link.
- Invite people to connect or follow your page for future sessions.
Turn the Session Into Evergreen Content
Use your notes and any available transcript to create additional assets:
- Blog articles covering each main topic
- Short video or audio clips of powerful moments
- Slide decks summarizing key frameworks
- Email sequences that recap tips shared during the event
This repurposing model mirrors the content multiplication principles often recommended for inbound marketing.
Measure Results and Improve Your Next Hubspot-Inspired Event
To refine your future LinkedIn Live Audio Events, track performance over time.
- Number of RSVPs and live attendees
- Engagement: speaker requests, questions asked, comments
- Follower growth on your profile or company page
- Downstream metrics such as demo requests or content downloads
Compare these insights with your broader inbound funnels so your strategy, whether you use tools similar to Hubspot or another platform, stays data-driven and audience focused.
Learn More About LinkedIn Audio Event Features
For deeper platform-specific details, examples, and visuals, review the original resource that inspired this how-to guide on the LinkedIn Live Audio Events overview. Studying both practical tutorials and platform documentation will help you design a repeatable program, not just a one-off event.
Use these steps to design your next LinkedIn Live Audio Event, connect with the right professionals, and build an audience that keeps coming back for the value you offer.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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