Hubspot Guide to LinkedIn Live Streams

Hubspot has shared many powerful examples of brands using LinkedIn Live, and you can apply the same playbook to design engaging live streams that attract leads, build authority, and grow your community.

This how-to guide walks you through a practical, step-by-step process inspired by those examples, so you can confidently set up, plan, and host high-impact live sessions on LinkedIn.

Why Use a Hubspot-Style Approach for LinkedIn Live

The most successful LinkedIn Live broadcasts share common traits: clear topics, strong promotion, and structured interaction. A Hubspot-style approach focuses on:

• Educational content that answers real audience questions.
• Repeatable formats (series, Q&A, interviews) that build habits.
• Promotion before, during, and after the event to maximize reach.

By borrowing these principles, your live strategy becomes a consistent engine for awareness and lead generation.

Set Up LinkedIn Live the Hubspot Way

Before you go live, you need the right technical and strategic foundation. The process below mirrors how top marketing teams prepare their streams.

1. Define a Clear Objective

Start by deciding what each live session should achieve. Inspired by examples highlighted by Hubspot, strong objectives include:

• Generating qualified leads for a specific offer or service.
• Positioning a founder or expert as an authority in a niche.
• Nurturing existing customers with advanced education.
• Launching or announcing a new product or feature.

Write your objective in one sentence and use it to guide every decision about topic, format, and call to action.

2. Choose a Repeatable Live Format

Many brands featured by Hubspot rely on consistent formats so audiences know what to expect. Popular LinkedIn Live formats include:

• Expert interviews: Host industry leaders for discussions on trends or case studies.
• Live product walkthroughs: Demo features, onboarding, or best practices.
• Office hours / live Q&A: Answer questions from prospects or customers in real time.
• Panel discussions: Bring several voices together around a timely topic.
• Mini-workshops: Teach a specific tactic with live screen sharing.

Pick one or two formats and turn them into a series rather than hosting random, unrelated sessions.

3. Plan Topics Using Hubspot-Style Research

To choose topics that resonate, borrow the research mindset used in Hubspot content:

• Review your sales and support questions to find recurring pain points.
• Check which blog posts, newsletters, or videos currently perform best.
• Ask your audience directly via polls or short surveys.
• Study competitor and industry LinkedIn Lives for gaps you can fill.

Turn proven questions into live episodes such as “How to …”, “Live teardown of …”, or “Ask me anything about …”.

Structure Your Hubspot-Inspired Live Session

A strong structure keeps viewers engaged and makes your content easier to repurpose later.

4. Use a Simple Agenda

Based on patterns seen in streams covered by Hubspot, a clear agenda might look like this:

1. Warm open (2–3 minutes): Welcome viewers, introduce the host and guests, and restate the topic and who it is for.
2. Context & story (5 minutes): Share why the topic matters, using a quick story or data point.
3. Main teaching (15–25 minutes): Walk through 3–5 key points or steps in a logical order.
4. Interactive Q&A (10–20 minutes): Answer live questions from comments.
5. Recap & CTA (3–5 minutes): Summarize the main takeaways and share one clear next step.

Prepare bullet-point notes for each segment so you stay focused without sounding scripted.

5. Design Engagement Moments

Many examples referenced by Hubspot use planned interaction points to keep energy high. Build these into your outline:

• Ask viewers to comment where they are joining from.
• Prompt them to vote on a question using simple yes/no or multiple-choice prompts.
• Invite them to drop questions throughout the session, not just at the end.
• Highlight viewer comments and call people by name.

These simple tactics turn passive viewers into active participants.

6. Create Clear Calls to Action

To move from engagement to results, align your CTA with your objective. Drawing from approaches often associated with Hubspot-style campaigns, consider:

• Inviting viewers to download a related guide or template.
• Offering a free consultation or strategy call.
• Driving signups for a webinar or multi-part live series.
• Encouraging them to subscribe to your newsletter or follow your page.

Share the CTA verbally, in on-screen graphics, and in the event description.

Promote Your LinkedIn Live Like Hubspot

Even great content fails without promotion. Brands featured by Hubspot rely on multi-channel promotion before, during, and after the event.

7. Pre-Event Promotion

Start promotion at least 7–10 days before going live:

• Create a dedicated LinkedIn event with a benefit-focused title and description.
• Publish short teaser posts that highlight one problem you will solve.
• Share the event link with your email list and in relevant communities.
• Ask guests and team members to repost or share the event.

Remind registrants 24 hours and 1 hour before you go live so they remember to attend.

8. Live Promotion and Cross-Posting

During the broadcast, use tactics commonly seen in successful examples such as those curated by Hubspot:

• Encourage viewers to share the stream with their network.
• Clip a short highlight mid-stream and have a teammate post it with the live link.
• Mention that a replay will be available, reducing fear of missing out on notes.

These touches help your live session reach people beyond your immediate follower base.

Repurpose Content the Hubspot-Inspired Way

One of the biggest advantages of LinkedIn Live is how easily you can turn a single session into multiple assets.

9. Turn Replays into Evergreen Content

After your broadcast, repurpose it the way many Hubspot-style content teams do:

• Upload the recording to your website or resource library.
• Cut short clips for LinkedIn, YouTube Shorts, and other platforms.
• Transcribe the session and turn it into a blog post or guide.
• Pull out quotes and stats for email campaigns or social posts.

Always include a link back to the original LinkedIn Live replay or to a central landing page.

10. Measure and Improve

To refine your strategy, track metrics similar to those used in other data-driven Hubspot initiatives:

• Number of live viewers and total replay views.
• Average watch time and peak concurrent viewers.
• Comments, reactions, and shares.
• Leads, trials, or meetings generated from the session.

Use the data to adjust your timing, topics, and format. Double down on episodes that show strong engagement and conversions.

Learn from Real Examples and Expert Resources

For inspiration, review real-world streams and ideas collected on the original LinkedIn Live examples page that inspired this guide. Examine how different brands craft titles, visuals, and calls to action.

If you need help building a broader strategy around your live content, SEO, and lead generation funnels, you can also consult specialists such as Consultevo, who focus on performance-driven digital marketing.

Next Steps for Your Hubspot-Style LinkedIn Live Strategy

By applying this Hubspot-inspired framework, you can transform LinkedIn Live from an occasional experiment into a consistent marketing channel. Start with one clear objective, choose a repeatable format, promote your event across channels, and repurpose each session into multiple assets. Over time, you will build a library of educational content that continually attracts and nurtures your ideal audience.

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