How to Create and Publish LinkedIn Posts in Hubspot

Using Hubspot to manage LinkedIn posts lets you plan, schedule, and publish social content from one place, instead of logging into each LinkedIn account individually.

This guide walks you through every step of creating, publishing, and optimizing LinkedIn posts in your social tools, based strictly on the official product documentation.

Prerequisites for Using Hubspot with LinkedIn

Before you can publish LinkedIn posts from your portal, you need to complete a few setup steps.

Connect LinkedIn accounts to Hubspot

To publish to LinkedIn, at least one LinkedIn account must be connected to your social settings.

1. Sign in to your Hubspot account.
2. Go to your social settings.
3. Connect one or more of the following:
   • LinkedIn personal profile
   • LinkedIn company page
   • LinkedIn event page (if available to your account)

Once connected, these accounts become available as publishing destinations in the social composer.

Supported LinkedIn post types

From your social tools, you can publish to these LinkedIn destinations:

• Personal profiles
• Company pages
• Event pages

Note that some advanced features may only apply to company or event pages, depending on LinkedIn and product limitations.

Open the Hubspot Social Composer

The social composer is where you create new posts and choose where they will be published.

1. In your Hubspot navigation, open the social section.
2. Click the button to create a new post.
3. Select LinkedIn as the network for your post.

You can also access the composer from other tools, such as when sharing a blog article or page through your social features.

Create a LinkedIn Post in Hubspot

The composer provides text fields, media options, and settings to control exactly how your LinkedIn content appears.

Select your LinkedIn accounts in Hubspot

1. At the top of the composer, choose one or more connected LinkedIn accounts.
2. Pick any combination of:
   • LinkedIn personal profiles
   • LinkedIn company pages
   • LinkedIn event pages
3. Confirm that the correct profile or page icons appear before you continue.

Every selected account will receive the same base content, but you can customize text and media per account if needed.

Write your LinkedIn post copy

In the main text field, add the copy you want to publish to LinkedIn.

• Keep the opening line clear and engaging.
• Include links to articles, landing pages, or resources.
• Add relevant hashtags, but keep them concise.
• Use @mentions where appropriate, following LinkedIn’s rules.

The character counter will display limits imposed by LinkedIn so you stay within allowed length.

Add links and previews in Hubspot

When you paste a URL into the text area, the tool attempts to generate a preview based on the shared page.

• Preview usually includes title, description, and image from the link.
• You may be able to adjust the text around the link while keeping the preview intact.
• Some previews depend on LinkedIn’s current policies and may change over time.

If a preview does not appear, verify that the page is accessible and has proper metadata.

Add images or media to your LinkedIn post

You can enhance your post by attaching images or other media.

1. Click the media or image icon in the composer.
2. Choose to upload a new file or select from existing files.
3. Confirm the correct thumbnail or image appears next to your draft.

For best results, follow LinkedIn’s recommended image dimensions and file size guidelines.

Use AI Assistant for LinkedIn Posts in Hubspot

Depending on your subscription and feature availability, you may be able to use an AI assistant directly inside the social composer.

Generate or refine copy with AI in Hubspot

Within the composer, look for AI actions that can help you:

• Draft a first version of your LinkedIn post based on a short prompt.
• Rewrite copy to adjust tone or length.
• Summarize a longer article link into a concise social update.

Always review, edit, and approve any AI-generated content before publishing to maintain brand voice and accuracy.

Schedule or Publish LinkedIn Posts from Hubspot

Once your content is ready, choose how and when it should go live on LinkedIn.

Publish immediately to LinkedIn

1. Review all selected LinkedIn accounts.
2. Confirm the preview for each account looks correct.
3. Click the option to publish now.
4. Wait for the confirmation that the post has been successfully queued for LinkedIn.

The post will appear on your LinkedIn profile, page, or event shortly after processing.

Schedule LinkedIn posts in Hubspot

1. In the publishing options, select schedule for later.
2. Pick a date and time for the post to publish.
3. Make sure the time zone matches your social publishing settings.
4. Save or schedule the post.

The scheduled item will appear on your social calendar, where you can adjust timing if needed.

Review and Manage LinkedIn Posts in Hubspot

After scheduling or publishing, you can monitor your LinkedIn activity from within your portal.

View posts on the social calendar

The social calendar offers a visual overview of all scheduled and recent posts.

• Filter by LinkedIn only, or include other networks.
• Click any post to open details, edit content, or change the scheduled time.
• Drag and drop posts to reschedule, if available in your view.

Edit or delete LinkedIn posts

For scheduled content, you can usually edit the post copy, media, or publish time before it goes live.

1. Open the scheduled post from your calendar or social list.
2. Update the text, media, or selected accounts.
3. Save changes to keep the existing schedule, or adjust the date and time.

Depending on LinkedIn limitations, options for editing a post that is already live may be restricted to LinkedIn’s native interface.

Monitor LinkedIn Performance Inside Hubspot

After your posts are live, reporting tools help you understand results and optimize future campaigns.

Key engagement metrics for LinkedIn

Your social reports may include:

• Impressions and views
• Clicks on links or media
• Reactions, comments, and shares
• Follower growth on LinkedIn pages

Use these metrics to see which topics and formats resonate most with your audience.

Optimize your LinkedIn strategy with Hubspot data

Combine engagement data from your social tools with other analytics in your portal to refine your strategy.

• Identify high-performing posts and replicate successful formats.
• Adjust publishing times based on when your audience engages most.
• Align LinkedIn campaigns with email, ads, and other channels.

This alignment helps you maintain a consistent presence and maximize the impact of every post.

Additional Resources for Using Hubspot and LinkedIn

To explore more details about creating and publishing LinkedIn posts through your social tools, review the official documentation:

Official guide to creating and publishing LinkedIn posts

If you need expert help implementing a full social and CRM strategy, you can find consulting and implementation support at Consultevo.

By following these steps, you can use your tools to manage LinkedIn content efficiently, maintain a consistent posting schedule, and gain clear insight into how your audience interacts with your posts.

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