Hubspot Guide to LinkedIn Showcase Pages for Beginners

In this guide, we will walk through a Hubspot-inspired process for planning, building, and optimizing LinkedIn Showcase Pages so you can highlight your key products, brands, or initiatives and turn LinkedIn into a reliable source of awareness and leads.

What Is a LinkedIn Showcase Page?

A LinkedIn Showcase Page is an extension of your company page created to spotlight a specific brand, product line, business unit, or audience segment.

Instead of trying to make one generic company page do everything, you can create focused destinations that speak directly to a particular group of followers.

Showcase Pages are best used when:

You have distinct products or services with different value propositions.
You serve clearly separate audiences or industries.
You run long-term programs, events, or initiatives that deserve their own space.

Why Follow a Hubspot-Style Approach?

A Hubspot-style approach to LinkedIn Showcase Pages emphasizes clarity, segmentation, and continuous optimization. The goal is to deliver the right content to the right audience and measure performance so you can refine over time.

By applying structured planning before you publish, and then tracking results, you avoid cluttered pages and low engagement.

Step 1: Plan Your Hubspot-Inspired Page Strategy

Before creating a new Showcase Page, decide whether you truly need one and how it fits into your LinkedIn strategy.

Define Clear Objectives the Hubspot Way

Start with specific goals so you can measure success instead of guessing.

Increase awareness of a flagship product or solution.
Generate qualified leads in a particular segment.
Nurture a community around an event series or education hub.
Support partners or resellers with tailored content.

Write down how a follower’s experience on the Showcase Page will differ from the main company page.

Choose the Right Topics for a Hubspot-Level Experience

Not every idea deserves its own page. A strong candidate for a Showcase Page usually has:

Dedicated messaging and positioning.
Unique content or campaigns.
A specific audience persona.
Planned updates at least weekly or biweekly.

If you cannot commit to regular posts and ongoing improvement, refine your scope until you can.

Step 2: Set Up Your LinkedIn Showcase Page

Once your strategy is clear, you can create the page from your existing company page in just a few steps.

Create the Page

Open your LinkedIn company page while logged in as an admin.
Click on the dropdown that offers options to create new pages or assets.
Select the option to create a Showcase Page.
Enter the name of the Showcase Page and a public URL handle.
Associate the page with your main company page if prompted.

Keep the name short, clear, and aligned with your product or initiative so visitors instantly understand what the page is about.

Optimize Visual Branding with a Hubspot Mindset

Consistent visuals help visitors trust that the Showcase Page is an official extension of your brand.

Logo: Use a version connected to the specific product or sub-brand.
Cover image: Feature real product imagery, customer success, or clear value statements.
Brand colors: Mirror your overall brand while allowing subtle variations for the sub-brand, if relevant.

Step 3: Write a Compelling Hubspot-Style Description

Your Showcase Page description should quickly explain who the page is for, what it offers, and why someone should follow it.

Structure Your Copy

Use a simple structure:

Audience: Identify who the page serves.
Problem: Highlight a core challenge they face.
Solution: Explain how your product or initiative helps.
Content promise: Describe the kind of updates followers will receive.

For example, you might promise regular tips, product updates, case studies, or industry research aimed at that specific group.

Include Search-Friendly Phrases

Borrowing from Hubspot-style optimization, weave in relevant keywords naturally so your page is easier to find on and off LinkedIn.

Use your product or program name clearly.
Mention the industry or use case you serve.
Avoid repetition that makes the text sound forced.

Step 4: Plan Content Using a Hubspot-Like Calendar

Consistent posting is essential to growing followers and engagement.

Build a Simple Content Mix

A practical, Hubspot-inspired content mix for a Showcase Page might include:

Educational posts: How-to tips, checklists, guides.
Product updates: Feature launches, improvements, roadmaps where appropriate.
Customer stories: Short case studies, quotes, or video highlights.
Thought leadership: Commentary on trends impacting your specific audience.
Events and offers: Webinars, workshops, or free resources.

Create a Lightweight Posting Cadence

You do not need to post every day, but you should be predictable.

Start with one to three posts per week.
Schedule posts at times when your audience is active.
Repurpose high-performing content from your main page, tailored to this segment.

Step 5: Promote Your Showcase Page Strategically

Once your page is live, promote it across your digital ecosystem so the right followers can discover it.

Use Owned Channels

Add the page link to relevant parts of your website.
Feature it in blog posts, email signatures, and newsletters.
Encourage sales and customer success teams to share with prospects or customers who match the audience.

Leverage Internal and External Content

You can collaborate with partners and other brands to expand reach. For example, a consultancy such as Consultevo can help map out a content strategy and funnel that aligns with your business goals.

Step 6: Measure Results with a Hubspot Mindset

Consistent analysis is what makes a Hubspot-like approach effective. Use LinkedIn analytics and your own tracking to understand performance and refine your strategy.

Key Metrics to Watch

Follower growth: Are you attracting the right segment over time?
Engagement rate: How often do people like, comment, or share?
Click-throughs: Which posts drive traffic to your site or landing pages?
Lead and pipeline impact: Track how page activity contributes to form fills, sign-ups, or deals.

Optimize Based on Insights

Review performance at least monthly and adjust.

Post more of the topics that generate strong engagement.
Update your description and banner to align with top-performing themes.
Experiment with different formats such as images, documents, and video.

Learn from the Original Hubspot Resource

This article is based on a detailed beginner-friendly guide to LinkedIn Showcase Pages. To explore additional context, examples, and best practices, review the original resource on the Hubspot blog at this page.

By planning strategically, optimizing your profile, posting consistently, and analyzing results with a Hubspot-inspired approach, your LinkedIn Showcase Pages can become powerful, focused assets that attract the right audience and support your broader marketing goals.

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