Hupspot Local Business Schema Guide

Local businesses that follow Hubspot style best practices for structured data can dramatically improve their visibility in nearby search results. By adding LocalBusiness schema markup to your site, you help search engines understand exactly who you are, where you are, and what you offer.

This step‑by‑step guide translates the original Hubspot local business schema tutorial into a practical workflow you can apply on any website.

What Local Business Schema Is and Why Hubspot Emphasizes It

Local business schema is a type of structured data based on Schema.org vocabulary. It describes core facts about a business in a machine‑readable format that search engines can parse and show as rich results.

Following guidance similar to what Hubspot recommends, your LocalBusiness schema should highlight:

• Business name and type
• Physical address and service area
• Phone number and contact options
• Opening hours
• Website URL and logo
• Customer ratings and reviews (when applicable)

Search engines can use this data to power features like local packs, knowledge panels, and map results, which are critical for brick‑and‑mortar brands and service providers.

Core Schema Types for a Hubspot Style Local SEO Strategy

If you want a local SEO setup similar to what Hubspot would outline, you typically combine several schema types on your site.

Organization and Website Schema

At the sitewide level, you use Organization and Website schema to describe your brand and your main domain. This provides global context for all your pages.

• Organization highlights your legal name, logo, URL, social profiles, and contact info.
• Website defines your site’s search action and homepage relationship.

LocalBusiness and Subtypes

For location‑specific pages, an approach inspired by Hubspot uses LocalBusiness and, when relevant, a more specific subtype such as:

• Restaurant
• Dentist
• Store
• AutoRepair
• MedicalClinic

Using the most precise subtype available helps search engines match your business with highly relevant local queries.

How to Plan Your Hubspot Style LocalBusiness Schema

Before writing any code, gather the key details that your LocalBusiness schema will need. A simple checklist adapted from Hubspot‑like documentation looks like this:

• Official business name (exactly as used offline)
• Primary business category
• Complete physical address
• Latitude and longitude (optional but helpful)
• Primary phone number
• URL of your location page
• Business logo URL
• Opening hours for each day
• Link to your Google Business Profile
• Average rating and review count (if displaying reviews)

Keep this information in a reusable worksheet so you can quickly generate schema for each location.

Step‑by‑Step: Implementing LocalBusiness Schema the Hubspot Way

The process outlined below mirrors what a Hubspot technical guide would recommend, adapted for any CMS.

Step 1: Choose JSON-LD as Your Format

Google and most SEO platforms recommend JSON-LD. It sits inside a <script type="application/ld+json"> tag and does not change what human visitors see.

• Easier to maintain than microdata
• Less likely to break page layout
• Simple to update without touching visible content

Step 2: Start with a LocalBusiness JSON-LD Template

Create a basic template that follows proven Hubspot style conventions:

<script type="application/ld+json">{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Example Business",
  "image": "https://www.example.com/logo.png",
  "@id": "https://www.example.com/#local",
  "url": "https://www.example.com/location",
  "telephone": "+1-555-555-5555",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Your City",
    "addressRegion": "ST",
    "postalCode": "12345",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.0000,
    "longitude": -75.0000
  },
  "openingHoursSpecification": [{
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
    "opens": "09:00",
    "closes": "17:00"
  }]
}</script>

Replace each placeholder with the real details from your planning worksheet.

Step 3: Map Each Field to On‑Page Content

In line with Hubspot recommendations, make sure every critical field in your schema is consistent with what appears on the page:

• Name: Matches your prominent business name on the page.
• Address: Exactly the same as your footer or contact section.
• Phone: Matches your main click‑to‑call number.
• Opening hours: Reflect current hours shown on site.

Inconsistent data can reduce trust in your markup, so align every detail.

Step 4: Add Review and Rating Data Carefully

Hubspot style content usually warns against adding fake or incomplete review data. Follow these rules:

• Only mark up reviews actually displayed on the page.
• Use a trusted source or native review widget.
• Include both ratingValue and reviewCount when available.

This improves transparency and keeps your markup within search engine guidelines.

Testing Your LocalBusiness Schema Like Hubspot Recommends

Before deploying widely, validate your schema. A workflow that aligns with Hubspot best practices uses three checks.

1. Use Google Rich Results Test

Paste your page URL or your JSON-LD code into the tool and verify that LocalBusiness rich results are eligible.

• Check for missing fields.
• Review warnings and fix what you reasonably can.
• Confirm the detected business type and address.

2. Run Schema Markup Validator

Use an additional validator to be sure there are no syntax errors. This is especially useful if you are editing your JSON-LD manually.

3. Monitor Search Console Enhancements

Once your schema is live, Google Search Console may show a local or rich results report. Track:

• Coverage of pages with LocalBusiness markup
• Errors or warnings over time
• Impressions and clicks from rich results

Scaling a Hubspot Style Local Schema Strategy

If you manage multiple locations, scale your structured data in a controlled way, similar to how Hubspot would recommend for larger brands.

Use a Centralized Schema Template

Maintain a master JSON-LD template with variables for each location. Then:

1. Store location data in a central spreadsheet or database.
2. Generate JSON-LD snippets programmatically.
3. Publish them via your CMS templates or tag manager.

Automate Updates Where Possible

When business hours or phone numbers change, automation prevents errors. Consider:

• Linking your CMS fields to your schema template.
• Using a schema management tool or plugin.
• Scheduling periodic audits of key fields.

Beyond Hubspot: Complementary Local SEO Actions

Schema markup is only one part of local optimization. To match the broader strategy often highlighted by Hubspot, you should also:

• Optimize and verify your Google Business Profile.
• Maintain consistent NAP (Name, Address, Phone) across directories.
• Encourage and respond to customer reviews.
• Create localized content and location‑specific landing pages.

For more advanced implementation, consulting specialists such as Consultevo can help with schema planning, automation, and technical audits.

Implement LocalBusiness Schema with Hubspot Style Precision

When you treat LocalBusiness schema like a core technical asset and follow a structured, Hubspot style approach, search engines gain a clear, reliable picture of your business. By planning your data, writing clean JSON-LD, validating your markup, and keeping it synchronized with on‑page content, you set a strong foundation for better local visibility and richer search results.

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