How to Create and Manage Blog Authors in Hubspot

Managing blog authors in Hubspot is essential for keeping your content organized, accurate, and consistent across every post and language. This guide walks you step by step through creating authors, editing their details, assigning them to posts, and managing multi-language author profiles.

Understanding Blog Authors in Hubspot

In Hubspot, a blog author is a profile that stores key information about who wrote a blog post. This profile can be reused across multiple blogs and even translated for different language variations.

Each author record can include:

• Display name
• Bio or description
• Headshot image
• Email address
• Website or social links
• Language-specific versions of the profile

Author records live at the account level, which means the same author can be associated with multiple blogs without duplicate setup.

Accessing the Blog Tool in Hubspot

Before you can manage authors, you need to open the blog tool in your Hubspot account.

1. Sign in to your Hubspot account.
2. In the main navigation, go to your Marketing tools.
3. Open the Website or Content section.
4. Select Blog from the available options.

Once the blog dashboard loads, you can access author settings from there.

How to Create a New Blog Author in Hubspot

Creating a new author profile in Hubspot ensures consistent information is used on all related posts. Follow these steps to add a new author.

Step 1: Open the Authors Settings in Hubspot

1. From the blog dashboard, look for an option such as Settings or a gear icon.
2. Navigate to the section labeled Blog Authors or similar, depending on the version of Hubspot tools you use.

Step 2: Add a New Author

1. Click Create author or Add new author.
2. Enter a display name for the author. This is the name that will appear on blog posts.
3. Fill in optional fields such as biography, email, and website.
4. Upload a headshot image if your blog design displays author photos.
5. Save your changes.

After saving, the new author becomes available in the author dropdown whenever you create or edit a blog post in Hubspot.

Editing Existing Blog Authors in Hubspot

Over time, author details may change. You can update a Hubspot author profile without affecting historical post content formatting.

Step 1: Locate the Author

1. Return to the Blog Authors area in your blog settings.
2. Search or scroll to find the author you want to edit.
3. Click the author’s name to open their profile.

Step 2: Update Author Information

1. Edit fields such as name, bio, email, or image.
2. Confirm any changes to links or social profiles.
3. Click Save to apply your updates.

The updated details will display on all posts that use this author record, based on how your Hubspot blog template is configured.

Assigning Authors to Blog Posts in Hubspot

Every blog post in Hubspot should have a clearly assigned author for both user experience and SEO.

Assign an Author While Creating a Post

1. In the blog dashboard, click Create blog post.
2. Fill in your post title, content, and SEO settings.
3. Find the Author field in the post settings sidebar.
4. Choose an existing Hubspot author from the dropdown.
5. Publish or schedule your post.

Change the Author on an Existing Post

1. Open the blog post you want to edit from your blog listing.
2. In the post settings panel, locate the Author field.
3. Select a different author from the dropdown.
4. Update or republish the post to save the change.

This method lets you quickly reassign content when responsibilities change, without recreating posts or profiles.

Managing Multi-Language Blog Authors in Hubspot

If you run multi-language blogs, you can connect language variants of the same author in Hubspot. This ensures a consistent author identity across localized versions of your content.

Create a Language Variant of an Author

1. Open the main author profile in the Blog Authors settings.
2. Locate the language or translation options.
3. Choose Add language variant or similar.
4. Select the target language for the variant.
5. Translate the author’s name and bio, and adjust details like website if needed.
6. Save the language variant.

When you create or edit a post in a specific language blog, you can select the matching language version of that Hubspot author.

Best Practices for Multi-Language Authors

• Keep the same overall identity and expertise across languages.
• Localize titles, credentials, and company details where appropriate.
• Use consistent headshots so readers recognize the author in different regions.

Best Practices for Hubspot Blog Author Management

To maintain a clean and scalable author system, apply these best practices inside Hubspot.

Standardize Author Naming Conventions

• Use full names rather than nicknames.
• Apply consistent capitalization and formatting.
• Avoid duplicate spellings of the same person’s name.

Keep Author Profiles Up to Date

• Review profiles regularly for role or company changes.
• Refresh headshots and bios at least once a year.
• Remove or archive authors who no longer publish, depending on your policy.

Align Authors with Your Content Strategy

• Highlight subject-matter experts for key topics.
• Ensure each Hubspot author bio reflects their area of expertise.
• Link to pillar content or important resources within bios when allowed by your template.

Where to Learn More About Hubspot Blog Authors

For a deeper technical breakdown of features and interface details, review the official documentation provided by the platform. You can read the original guide at this Hubspot knowledge base article.

If you need broader strategic help implementing a content system around your author setup, consider consulting a digital agency. A useful starting point is Consultevo, which focuses on marketing technology and content operations.

By setting up your blog authors correctly in Hubspot, keeping their information accurate, and aligning profiles with your content strategy, you build trust with readers and maintain a streamlined editorial workflow across all your blogs and languages.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`