Manage Google Ads Campaigns in Hubspot

Managing Google Ads directly in Hubspot helps you align ad performance with your CRM data, track conversions accurately, and optimize campaigns based on real customer interactions.

This guide explains how to connect your Google Ads account, review campaign metrics, and use powerful reporting features to improve your advertising workflow.

Why Manage Google Ads in Hubspot

Bringing your Google Ads account into Hubspot provides a single place to view leads, deals, and ad performance together. This makes it easier to understand which campaigns and keywords are actually generating revenue.

See ad clicks, contacts, and deals side by side.
Use lifecycle stages and lists from your CRM for better targeting.
Track offline conversions influenced by your digital ads.

Before you begin, make sure that:

You have admin access in both Google Ads and the Hubspot account.
Your tracking settings in Google Ads are compatible with the analytics tools in your portal.
Pop-up blockers are disabled when connecting the accounts.

Connect Google Ads to Hubspot

To manage campaigns, you first need to connect your Google Ads account to Hubspot. This connection allows ad spend, clicks, and conversions to sync into your CRM.

Step-by-step: connect Google Ads in Hubspot

In your Hubspot account, navigate to Marketing > Ads.
Click the button to connect an ad account.
Select Google Ads from the available networks.
Log in with the Google profile that has access to the desired ad account.
Authorize Hubspot to access your Google Ads data when prompted.
Choose the specific ad accounts and toggle them on for use in Hubspot.

Once connected, the system will begin importing campaigns, ad groups, and performance metrics. Depending on the size of your account, this initial sync may take some time.

View Google Campaign Performance in Hubspot

After the integration is complete, you can review your Google Ads campaigns inside Hubspot to understand which efforts are most effective.

Navigate the ads dashboard in Hubspot

Go to Marketing > Ads in Hubspot.
Use the network filter to select Google campaigns only.
Apply date range filters to limit the period under review.
Choose whether to see all campaigns or only active ones.

The dashboard typically shows key metrics such as:

Impressions and clicks
Spend and cost-per-click
Contacts and customers generated
Deals and revenue influenced

Because these metrics come from the CRM, Hubspot helps you move beyond simple click data and focus on meaningful outcomes like closed deals.

Drill into specific Google Ads in Hubspot

You can open any individual campaign to see more detailed performance data inside Hubspot:

From the ads dashboard, click the name of a Google Ads campaign.
Review performance broken down by ad group and ad.
Use the contacts tab to see which leads came from this campaign.
Check associated deals and revenue to measure ROI.

This view lets you compare variations in creative, bidding, or targeting and quickly identify which elements are driving conversions.

Track Conversions from Google Ads in Hubspot

Accurate conversion tracking is crucial when you manage ads in Hubspot. The tool can automatically track form submissions, page views, and other key events as conversions for Google Ads, provided you configure settings correctly.

Use auto-tracking features in Hubspot

When you enable auto-tracking, Hubspot adds tracking parameters to your Google Ads URLs. This lets the system associate visits and contacts with the correct campaigns and keywords.

To confirm the tracking configuration:

In Hubspot, open Marketing > Ads.
Click the Settings option for your ad accounts.
Ensure auto-tracking for Google Ads is toggled on.

Once this is set, Hubspot can attribute form submissions, new contacts, and deals back to specific ads.

Review contacts and deals from ads in Hubspot

To analyze how ads influence the pipeline, use contact and deal data directly in Hubspot:

From a campaign view, switch to the contacts or deals tab.
Filter records by lifecycle stage to understand the quality of traffic.
Open individual records to see the original source details and ad interactions.

This approach helps you determine whether a campaign generates only top-of-funnel leads or contributes to closed-won revenue.

Optimize Google Campaigns with Hubspot Data

With CRM and ad performance data combined, you can use Hubspot to refine budgets, keywords, and messaging for better results.

Use lists and segments from Hubspot

Segmenting your audience allows more precise targeting for remarketing or customer expansion:

Create lists based on lifecycle stages, recent activity, or deal status.
Sync those lists as remarketing audiences for your Google campaigns.
Focus spend on segments most likely to convert or upgrade.

Because lists are dynamic, Hubspot keeps your audiences up to date as contacts move through the funnel.

Adjust bids based on ROI insights from Hubspot

To maximize return on ad spend, compare cost metrics against revenue data inside Hubspot:

Identify campaigns with high customer or deal value.
Increase budgets or bids for segments that consistently drive revenue.
Pause or reduce investment in campaigns that generate many clicks but low-quality deals.

Use reporting tools to build dashboards showing cost per customer and revenue per campaign to guide these decisions.

Best Practices for Managing Google Ads in Hubspot

Following proven practices helps you get the most from your integration and avoid common tracking issues.

Keep one primary Google Ads account connected to your Hubspot portal.
Audit auto-tracking periodically to confirm parameters are applied correctly.
Align naming conventions between Google Ads and Hubspot campaigns for simpler reporting.
Regularly clean your CRM data so that segmentation and analysis stay accurate.

For a more detailed breakdown of available features and limitations, review the official documentation on managing Google campaigns in the platform at this Hubspot knowledge base article.

Next Steps and Additional Resources

If you want expert help setting up reporting, building remarketing audiences, or optimizing your funnel, you can work with a specialized consultancy such as Consultevo to refine your overall strategy.

By connecting your account, reviewing campaign performance, enabling auto-tracking, and optimizing based on CRM insights, you can turn Hubspot into a powerful control center for your Google Ads investment.

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