How to Use Hubspot Marketing Grader to Evaluate Your Online Marketing

Hubspot introduced Marketing Grader as the next evolution of its classic Website Grader, giving marketers a broader, smarter way to benchmark their entire online marketing performance in minutes.

This guide explains what the upgraded tool does, how it differs from the original Website Grader, and how to read and act on your score to improve real marketing results.

What Is Hubspot Marketing Grader?

Marketing Grader is a free tool from Hubspot that analyzes the overall effectiveness of your online marketing strategy, not just your website. It delivers a single score, backed by detailed recommendations, so you can see where you excel and where you need work.

Unlike basic site checkers that only look at technical elements, this grader reviews how well you are attracting visitors, converting them into leads, and nurturing those leads across channels.

Why Hubspot Replaced Website Grader

The original Website Grader from Hubspot helped millions of businesses understand the fundamentals of their site performance. Over time, however, marketing evolved far beyond a standalone website.

Today, successful companies combine:

• Search-optimized content
• Social media visibility
• Blogging and thought leadership
• Lead capture and nurturing
• Email and marketing automation
• Mobile-friendly experiences

To reflect this broader reality, Hubspot launched Marketing Grader to look at the full funnel instead of only technical website factors.

Key Features of Hubspot Marketing Grader

The tool reviews multiple dimensions of your digital presence and ties them back to a single score. Here are the core areas the grader evaluates.

Hubspot Marketing Grader: Top-of-Funnel Reach

The first section focuses on how effectively you drive traffic and visibility.

• SEO and indexed pages: Checks whether you are consistently publishing content that can be found by search engines.
• Blogging activity: Looks at whether you maintain an active blog and publish posts often enough to build an audience.
• Social media presence: Reviews how well your site is integrated with social channels and how easy it is to share your content.

This part of the report answers whether enough people can discover your brand in the first place.

Hubspot Marketing Grader: Lead Generation

Next, the grader highlights how well you convert visitors into leads.

• Calls-to-action: Verifies that clear offers exist across your site, not just on the homepage.
• Landing pages: Looks for dedicated pages built for specific offers or campaigns.
• Forms and data capture: Checks whether you make it easy for visitors to share their information.

Here, the Hubspot philosophy is that traffic is only useful if it can be converted into contacts you can nurture.

Hubspot Marketing Grader: Nurturing and Engagement

Once you generate leads, Marketing Grader examines how effectively you nurture them.

• Email marketing: Reviews basic evidence of ongoing email engagement.
• Lead nurturing workflows: Evaluates whether you use automation and follow-up sequences.
• Personalization signals: Looks for signs that you provide relevant, targeted experiences instead of one-size-fits-all messaging.

These insights show whether you are turning contacts into qualified leads and customers, not just filling a database.

Mobile and Technical Factors in Hubspot Marketing Grader

The tool also checks essential technical and usability elements.

• Mobile readiness: Verifies if your website is usable on mobile devices, which is now critical to conversion.
• Basic performance indicators: Reviews structural elements that can impact search and user experience.
• Social and sharing integration: Confirms that visitors can share your content easily across networks.

Hubspot uses these signals as part of a holistic view rather than scoring them in isolation.

How to Run a Hubspot Marketing Grader Report

Running your report is straightforward and requires only a few pieces of information.

1. Go to the Marketing Grader page. Visit the official announcement and tool link on the Hubspot blog: Hubspot Marketing Grader launch.
2. Enter your website URL. Use the primary domain you want to evaluate.
3. Provide your email address. The grader uses this for report delivery and follow-up.
4. Start the analysis. Within a short time, you receive a score and a breakdown of your strengths and weaknesses.

You do not need to be a paying customer to use this free tool from Hubspot.

How to Interpret Your Hubspot Score

Your score is a snapshot benchmark, not a final judgment. The goal is to understand relative performance and identify practical improvements.

Compare Your Hubspot Score to Competitors

One advantage of Marketing Grader is the ability to compare your performance to others in your space.

• Review how your score stacks up against similar companies.
• Identify areas where competitors outperform you, such as blogging or social reach.
• Look for quick wins where a small change could close the gap.

This competitive context is a powerful motivator to keep refining your strategy.

Prioritize the Recommendations from Hubspot

The report does more than highlight issues; it provides actionable ideas. To get value from the tool:

1. List all recommended changes. Separate them into content, social, lead generation, and technical items.
2. Rank by impact and effort. Tackle high-impact, low-effort tasks first, such as adding calls-to-action or improving social sharing buttons.
3. Assign owners and deadlines. Ensure someone is responsible for each improvement.

Re-running the Hubspot report after implementing changes helps you measure progress over time.

Turning Hubspot Insights into an Action Plan

Use the grader’s findings to build a simple, focused improvement roadmap.

Content and Blogging Improvements

• Commit to a consistent publishing schedule.
• Write content that answers real questions your buyers ask.
• Link blog posts to relevant landing pages and offers.

Lead Generation and Conversion Fixes

• Add clear calls-to-action on high-traffic pages.
• Create targeted landing pages for your main offers.
• Test shorter forms to reduce friction and increase submissions.

Social and Mobile Enhancements

• Integrate social sharing buttons prominently in your content.
• Ensure your layout and forms are mobile-friendly.
• Monitor engagement metrics to refine your approach.

If you need strategic help building out a full inbound plan around these insights, you can explore specialist support from agencies such as Consultevo.

Why Hubspot Marketing Grader Still Matters

Even as tools and channels change, the core challenge remains the same: attract visitors, convert them into leads, and nurture them into customers. Marketing Grader from Hubspot remains valuable because it looks at this complete system instead of isolated tactics.

By using the tool regularly, comparing your results against peers, and acting on the practical recommendations, you can continuously sharpen your marketing and prove the impact of your efforts.

Start by running a fresh report, implement a handful of high-impact improvements, and then measure how your new score reflects the progress you have made.

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