Hubspot Marketing Reports: A Practical How-To Guide

Hubspot gives marketers a powerful reporting toolkit, but many teams only scratch the surface. By learning how to use a few core marketing reports the right way, you can quickly see which channels work, how leads behave, and where to invest your budget next.

This guide walks you through the essential reports inspired by Hubspot marketing reporting best practices so you can make confident, data-driven decisions.

Why Hubspot Marketing Reports Matter

Reporting is more than exporting numbers into a spreadsheet. In Hubspot, reports connect your contacts, website, and campaigns so you can see the full journey from visitor to customer.

With the right dashboards in place you can:

• Track which channels drive the most qualified traffic
• Monitor how many leads you generate over time
• Understand how contacts move through the funnel
• Measure revenue and ROI tied to specific efforts

Instead of guessing, you can allocate resources based on evidence and spot issues before they grow.

Core Hubspot Reports Every Marketer Needs

Start with a small set of high-value reports. You can always expand later, but these give a solid foundation for almost any team.

1. Hubspot Traffic Analytics Report

The traffic analytics report shows how people arrive on your site and how that changes over time. It typically breaks out data by:

• Organic search
• Paid search
• Social media
• Email marketing
• Referrals and direct traffic

Key metrics to monitor include:

• Sessions and users
• New vs. returning visitors
• Bounce rate and time on page
• Session-to-contact conversion rate

Use this report to answer questions like:

• Which channels send the most engaged visitors?
• Are content and SEO initiatives increasing organic traffic?
• Did a new campaign cause a spike in relevant sessions?

How to Use Hubspot Traffic Analytics

1. Select the date range that aligns with your campaign period or reporting cadence.

2. Compare traffic by channel to identify top performers and underperformers.

3. Drill down into specific pages to see which content attracts the most visits.

4. Track trends month over month to confirm whether changes are sustainable.

Share a simple chart in your monthly report so stakeholders can see how visibility and engagement evolve.

2. Hubspot Landing Page Performance Report

Landing pages convert visitors into leads. The landing page performance report in Hubspot lets you see which pages deliver the highest conversion rates.

Common metrics include:

• Views and unique visitors
• Submissions or sign-ups
• Conversion rate by form
• Source of traffic to each page

With this information you can prioritize optimization on the pages that matter most to your pipeline.

How to Optimize Landing Pages with Hubspot Data

1. Sort pages by views to see your highest-traffic assets.

2. Compare views to submissions to find pages with low conversion rates.

3. Test new headlines, copy, form fields, and calls-to-action on underperforming pages.

4. Re-evaluate promotion for high-converting pages and drive more traffic to them.

Run these analyses regularly so improvement becomes a continuous habit.

3. Hubspot Contacts and Leads Report

At the center of any marketing strategy is your contact database. A contacts and leads report in Hubspot helps you understand who is entering your system and how they engage over time.

Typical views show:

• New contacts created by date
• Lifecycle stage (subscriber, lead, MQL, SQL, customer)
• Original source and latest source
• Form submissions and key activities

This report reveals the quality of your lead generation efforts and signals whether your funnel is healthy.

How to Analyze Lead Quality in Hubspot

1. Segment contacts by original source to see which channels create the most customers.

2. Look at lifecycle stage distribution to avoid bottlenecks.

3. Filter by deal association or revenue to find high-value segments.

4. Review engagement (email opens, page views, form fills) for early warning signs of fatigue.

Align this report with sales feedback to refine targeting and content themes.

4. Hubspot Email Marketing Performance Report

Email campaigns remain one of the most effective channels for nurturing leads. Hubspot email reports show how well each send performs so you can continuously improve.

Watch metrics such as:

• Open rate and click-through rate
• Unsubscribe rate and spam complaints
• Clicks by link or CTA
• Contacts generated, influenced, or reactivated

Review these numbers by campaign type (newsletter, nurturing, promotions) to refine your messaging and cadence.

Improving Emails with Hubspot Insights

1. Identify subject lines that consistently earn higher opens and replicate their patterns.

2. Spot links that drive the most clicks and create more content around those topics.

3. Remove or adjust campaigns with high unsubscribe rates.

4. Test send times, segmentation, and personalization based on behavior data.

5. Hubspot Attribution and ROI Reports

Attribution reporting in Hubspot connects marketing actions to revenue. These reports show which channels and assets influence contacts across their journey.

Common models include:

• First touch (how a contact first found you)
• Last touch (what caused the final conversion)
• Multi-touch (all key interactions along the path)

Use attribution and ROI reports to support budgeting decisions and communicate the impact of your work to leadership.

Building a Simple Hubspot Marketing Dashboard

Instead of clicking through many individual reports, bring your most important views into a single dashboard. A streamlined Hubspot dashboard makes weekly and monthly check-ins faster.

Recommended Widgets for a Hubspot Dashboard

• Overall traffic by channel and trend line
• Top landing pages by views and conversion rate
• New contacts by source and lifecycle stage
• Email performance summary for the selected period
• Deals or revenue influenced by marketing activities

Keep your layout clean. Add only the charts stakeholders actually use, and revisit the dashboard every quarter to remove clutter and add new, more relevant reports.

Hubspot Reporting Best Practices

To get the most from your reporting setup, follow a few simple principles.

Align Hubspot Reports with Business Goals

Start by defining your primary objectives, such as:

• Increase qualified leads
• Shorten sales cycle
• Grow revenue from a specific segment

Then configure your Hubspot dashboards and reports to track progress against those goals, not just generic metrics.

Standardize Naming and Tracking

Consistent naming and tracking make long-term analysis much easier.

• Use clear, structured names for campaigns and assets.
• Tag content and forms so you can quickly filter in reports.
• Ensure tracking URLs and sources are set up correctly.

This groundwork avoids confusion when you return to the data months later.

Review Hubspot Dashboards on a Schedule

Data only helps when you review it regularly and act on it. Establish a consistent cadence:

• Weekly: quick checks on traffic, leads, and email campaigns
• Monthly: deeper analysis across all core reports
• Quarterly: strategic review and forecast based on trends

Use these sessions to log insights, assign follow-up tasks, and test new ideas.

Next Steps for Better Hubspot Reporting

Once your basic reports are in place and you are comfortable reading them, expand into more advanced dashboards, custom properties, and workflow-based reporting. If you need expert help designing a scalable analytics framework, consider working with a dedicated marketing technology partner like Consultevo.

By focusing on a core set of meaningful reports and building habits around them, you can turn Hubspot from a simple data repository into a strategic engine that steers every marketing decision.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`