Hupspot Guide to Meme Marketing

Modern marketers can learn a lot from how Hubspot approaches educational content, especially when it comes to using memes strategically for campaigns. This guide walks you through a structured, repeatable process for turning internet memes into effective marketing assets while protecting your brand and driving real engagement.

What Meme Marketing Is (and Why Hubspot-Style Structure Helps)

Meme marketing is the practice of using popular internet memes, images, or joke formats and adapting them to your brand message. When done with a framework similar to the disciplined approach seen in Hubspot content, memes become more than jokes; they become shareable, on-brand micro-campaigns.

Done right, meme-based content can help you:

Earn quick attention in crowded social feeds
Humanize your brand voice
Increase clicks and shares at low cost
Support existing campaigns with timely, fun assets

However, using memes without a process can lead to off-brand posts, legal risks, or missed opportunities. The following step-by-step framework addresses those risks.

Step 1: Research Trending Memes with a Hubspot-Like Content Mindset

Before you create anything, you need to know which memes are active, how they are used, and whether they fit your audience. Approach this research with the same rigor you might see in a Hubspot campaign plan.

Where to Find the Right Memes

Social platforms: Twitter/X, Instagram, TikTok, Reddit, and YouTube community posts
Trend trackers: Meme-specific sites, subreddit communities, and search trends
Industry spaces: Screenshots, in-jokes, and formats already circulating in your niche

Look for memes that:

Have clear, repeatable formats (image + caption, multi-panel comics, reaction screenshots)
Are still rising in popularity, not already fading out
Can logically connect to your product, service, or audience pain points

Evaluate Fit Using a Hubspot-Style Checklist

Before committing to a meme, validate it with a simple checklist inspired by structured content planning:

Audience familiarity: Is your core audience likely to recognize this meme?
Brand tone fit: Can the meme be adapted to your voice (playful, professional, witty, etc.)?
Message clarity: Can your offer or insight be expressed in the meme format without confusion?
Risk level: Is the origin free from offensive or discriminatory context?

Step 2: Decode the Meme’s Meaning Before You Create

One hallmark of methodical content like you might see from Hubspot is taking time to understand context before publishing. Do the same with memes.

For each candidate meme, document:

Core joke structure: What contrast, twist, or punchline makes it funny?
Common variations: How are users remixing it across platforms?
Hidden references: Are there cultural or subcultural meanings that outsiders might miss?

This decoding phase prevents unintentional misuse and helps you design captions that land clearly with your audience.

Step 3: Align the Meme with Your Marketing Goals

Meme posts should serve specific goals, not exist as random one-offs. A structured framework often seen in Hubspot-style campaigns pairs every asset with a measurable objective.

Define Your Objective

Decide which of these goals the meme will support:

Brand awareness: Reach new audiences with a highly shareable joke.
Engagement: Spark replies, tags, and discussions.
Traffic: Encourage clicks to a landing page, blog post, or feature announcement.
Lead generation: Promote gated content in a low-friction, entertaining way.

Once you choose a goal, craft the meme around a single, simple CTA that matches the platform.

Step 4: Craft On-Brand Meme Copy with Hubspot-Level Clarity

Copy is where a meme becomes uniquely yours. Use a clear, concise style similar to educational pieces you might associate with Hubspot, but tuned for brevity and punch.

Writing the Caption

Keep your caption tight and direct:

Lead with the joke, then connect to the value.
Avoid jargon unless it is part of an in-joke your audience loves.
Test multiple lines to find the strongest punchline.

A simple structure you can use:

Hook: The funny, relatable idea.
Twist: Tie that idea to a real problem your product solves.
CTA: Suggest a low-friction next step (click, comment, share, or save).

Keeping Brand Voice Consistent

Meme tone should not contradict your usual messaging. Audit each draft against your brand guidelines:

Does the language match your usual level of formality?
Would this meme make sense right next to your blog or product pages?
Is the joke kind, inclusive, and respectful?

Step 5: Design or Adapt the Visual Asset

Next, create or edit the image, GIF, or short video. Even if you are inspired by popular formats discussed in resources like the original meme marketing guide, you still need to protect your brand visually.

Visual Best Practices

Readable text: High-contrast fonts and minimal copy on the image.
Subtle branding: A small logo or color accent that ties back to your design system.
Correct dimensions: Format for each network (square, vertical, or horizontal).
Legal caution: Avoid copyrighted characters and watermarked content.

Save layered design files so you can quickly repurpose successful memes across channels.

Step 6: Publish, Promote, and Repurpose Like Hubspot-Style Content

Once your meme is ready, think beyond a single social post. A disciplined publishing plan, similar to how a Hubspot campaign is scheduled, multiplies its impact.

Smart Publishing Tactics

Post when your audience is most active on each channel.
Customize captions slightly to fit the platform’s tone.
Pin the best-performing meme on your profile for added exposure.

Repurpose Winning Memes

When a meme performs well, use it again in different contexts:

Slide into a presentation or webinar deck as an opener.
Embed in blog posts or knowledge-base articles.
Reuse the visual with a new caption for a different segment.

Document your top performers and add them to your content library for future reference.

Step 7: Measure Results and Optimize

To treat meme marketing with the same seriousness as other channels, track its performance over time and iterate based on data.

Key Metrics to Track

Impressions and reach for awareness.
Engagement rate (likes, comments, shares, saves).
Click-through rate when linking to a landing page.
Assisted conversions in your analytics platform.

Compare meme posts against your non-meme content to see where humor is adding value and where it is not.

Action Plan: Launch Your First Structured Meme Campaign

To apply these principles immediately, follow this simple checklist:

Pick one or two trending memes that fit your audience.
Document their structure, context, and any risks.
Define one clear goal for each meme.
Draft three caption variations per meme.
Design branded visuals or adapt existing templates.
Schedule posts on two or three main platforms.
Monitor performance and record insights in a shared doc.

If you want further help building a strategic framework around meme marketing, you can explore consulting and technical SEO services via Consultevo, then combine that strategic base with the structured, educational style of leading marketing platforms.

By following a defined process, you can turn internet culture into a reliable, measurable growth channel, instead of relying on one-off viral luck.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`