Mobile-Only Site Content with Hubspot-Style Techniques
Designers and marketers who follow Hubspot-style best practices often want to create content that appears only for visitors on mobile devices. Done correctly, this improves user experience without hurting performance or search visibility.
This guide walks through practical, code-based methods to show or hide content by device size, while staying aligned with modern UX and SEO expectations.
Why Use Hubspot-Inspired Mobile-Only Content?
Mobile-first design is now standard. Following Hubspot-inspired methods for mobile-only content can help you:
- Streamline long desktop layouts for small screens.
- Highlight mobile-specific offers or CTAs.
- Reorder elements without changing your core CMS structure.
- Test different copy or layouts on handheld devices.
The key is to control visibility with CSS and structure rather than cloaking content from search engines.
Core Principles for a Hubspot-Like Mobile Strategy
Before you add mobile-only elements, plan around a few core principles used in Hubspot-style content design.
1. Design Mobile-First Layouts
Start from the smallest breakpoint and scale up. This approach ensures:
- Essential information is prioritized.
- Buttons and forms are touch-friendly.
- Images resize cleanly.
Only after the mobile layout is clear should you add desktop-specific enhancements.
2. Keep SEO and Accessibility Intact
Search engines and assistive technologies should still access important information, even if it is hidden visually on some devices. Avoid practices that remove critical content from the HTML purely for layout reasons.
Instead, use CSS visibility rules so the content remains in the markup while being shown or hidden by screen size.
How to Create Mobile-Only Content Using Hubspot-Like CSS Patterns
You can use simple CSS classes to control which elements show on mobile, tablet, or desktop. This is similar to approaches used in popular frameworks and Hubspot-style templates.
Step 1: Plan Your Content Blocks
Before writing code, decide which content pieces will be:
- Visible on all devices.
- Visible on mobile only.
- Visible on desktop only.
Examples of mobile-only sections:
- Tap-to-call phone buttons.
- Shorter product descriptions.
- Compact navigation elements.
Step 2: Add CSS Utility Classes
Create utility classes to hide or show elements at specific breakpoints. The following is a simple, responsive pattern:
/* Base: show everything by default */
.show-mobile,
.show-desktop {
display: block;
}
/* Mobile-first breakpoint for larger screens */
@media (min-width: 768px) {
.show-mobile {
display: none;
}
}
@media (max-width: 767px) {
.show-desktop {
display: none;
}
}
Adjust the breakpoint value to match your site’s design system or a Hubspot-style theme.
Step 3: Mark Up Your HTML Elements
Wrap or tag your content with the appropriate utility classes:
<!-- Mobile-only CTA -->
<div class="show-mobile">
<a href="tel:+11234567890" class="btn">Call Us Now</a>
</div>
<!-- Desktop-only CTA -->
<div class="show-desktop">
<a href="/contact" class="btn">Request a Quote</a>
</div>
On phones, only the mobile button appears. On larger screens, visitors see the desktop version.
Hubspot-Inspired Use Cases for Mobile-Only Content
The original Hubspot article on mobile-only visibility explores several practical examples that you can adapt to your site.
Mobile-Optimized Navigation
Use a compact menu for small screens and a wider navigation bar for desktop. Example structure:
- A hamburger icon and slide-out menu marked as
show-mobile. - A full horizontal menu marked as
show-desktop.
This allows you to keep navigation usable on phones without sacrificing clarity on large displays.
Device-Specific Calls to Action
Consider tailoring CTAs based on screen size:
- Mobile: short text, large tap targets, phone links.
- Desktop: longer copy, forms, or comparison tables.
Follow a Hubspot-style approach by testing different CTAs for mobile vs. desktop while measuring click-through and conversion rates.
Alternate Layouts for Complex Sections
Some layouts are hard to read on phones. You can:
- Show a simplified, stacked version of a complex grid on mobile.
- Display a more detailed grid or table only on desktop.
Both versions live in the same page markup; CSS handles which one the visitor sees.
Hubspot-Like Best Practices to Avoid Common Pitfalls
Follow these best practices to keep your implementation clean and maintainable.
Use Consistent Breakpoints
Define a small set of breakpoints across your CSS or theme, similar to a Hubspot template or any design system. Inconsistent breakpoints cause unpredictable visibility issues, especially for tablets and small laptops.
Limit Duplicate Content Blocks
While it is common to have alternate versions of a section for different devices, avoid duplicating large amounts of content. Too many copies can:
- Confuse content editors.
- Increase page weight and load time.
- Make future changes harder to manage.
Where possible, change the layout with CSS instead of fully duplicating text.
Test on Real Devices
Do not rely only on browser resizing. Test your mobile-only content on:
- Multiple phone sizes and orientations.
- Tablets.
- Common desktop resolutions.
Watch for overlapping elements, missing CTAs, or unexpected scroll issues.
SEO and Performance Considerations in a Hubspot-Inspired Setup
When you use mobile-only content patterns, pay attention to search, performance, and analytics.
Maintain Crawlable Content
Important text and links should remain in the HTML source for all devices. Search engines may crawl with a mobile user agent, so mobile-only sections are usually discoverable, but it is still wise to avoid hiding key content completely from one device type.
Monitor Page Speed
Each additional content block adds weight. Use:
- Optimized images with modern formats.
- Minified CSS and JS bundles.
- Lazy loading where appropriate.
This helps create a smooth experience similar to modern Hubspot-style landing pages.
Track Mobile vs. Desktop Behavior
Use analytics segments to compare how mobile and desktop visitors interact with:
- Navigation elements.
- CTAs.
- Forms and lead capture modules.
When you see strong differences, refine or expand your mobile-only content strategy.
Learning More from Hubspot and Related Resources
For deeper background and examples, review the original guide on mobile-only visibility provided by Hubspot at this article about mobile-only site content. It breaks down how marketers can think about mobile-specific experiences inside a modern CMS.
If you need expert help applying these techniques within your own stack, a strategy-focused agency such as Consultevo can assist with implementation, testing, and optimization.
Conclusion: Bringing Hubspot-Style Mobile Content to Your Site
By combining careful planning, clean CSS utility classes, and consistent testing, you can deliver focused mobile-only content similar to what you see in Hubspot-driven experiences.
Start with a mobile-first mindset, keep your markup organized, and use visibility utilities to adapt each section for the right screen size. Over time, this approach will improve usability, conversions, and overall satisfaction for visitors on every device.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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