How to Create a Multi-Language Blog in Hubspot
Managing content for international audiences is easier when you use Hubspot to build a structured multi-language blog. This guide walks you through planning, creating, and managing language variations so your readers can easily find the right content in their preferred language.
Why Use Hubspot for Multi-Language Blogs
Running separate sites or unconnected blogs in different languages quickly becomes hard to maintain. Using a single organized multi-language system inside Hubspot helps you:
- Keep URLs and language variants linked together
- Share templates, modules, and design assets
- Track performance across languages more clearly
- Reduce duplicate work when publishing similar content
Before creating additional languages, decide which regions you want to serve and whether you will translate existing posts or create unique content for each market.
Prerequisites for Multi-Language Blog Setup in Hubspot
Before you build out your multi-language blog, make sure your Hubspot account and blog tools meet these conditions:
- You have permission to edit blog settings and content
- Your primary blog is already created and connected to a domain
- You know which languages and locales (for example, French vs. Canadian French) you want to support
Once these are in place, you can use Hubspot blog settings to configure language options and URL structures.
Step 1: Configure Blog Language Settings in Hubspot
The first step is setting a primary language and enabling additional languages for your blog in Hubspot.
Set the Primary Blog Language in Hubspot
- In your Hubspot account, go to your blog settings area.
- Select the blog you want to localize.
- Find the language setting for that blog.
- Choose the primary language that most of your current content uses.
- Save your settings so Hubspot knows which language is the default.
The primary language is what Hubspot treats as the main version of each blog post, and other languages will be created as variants of this source content.
Add Additional Languages in Hubspot
- Stay in the same blog settings screen.
- Look for an option to manage or add languages.
- Select each target language from the available list.
- Confirm the language and regional locale when prompted.
- Save your changes so the new languages become available when creating posts.
After you add languages, Hubspot will allow you to create language variants that share a relationship with your original posts.
Step 2: Create Multi-Language Variants of a Blog Post
Instead of creating disconnected posts, you should use language variants so that Hubspot can link related content across languages.
Create a New Language Variant in Hubspot
- Open your primary-language post in the blog editor.
- Look for a language or translation menu in the editor header.
- Choose the option to create a new language variant.
- Select the language you want from the list you configured earlier.
- Confirm to generate a new variant that is linked to the original post.
Hubspot creates a separate but connected post for the new language, letting you manage content, SEO, and publishing independently while keeping the language relationship intact.
Translate and Optimize the Variant
In the variant editor you can now:
- Translate the blog title, body, and calls-to-action
- Update meta description and on-page SEO fields for the target language
- Adjust images, examples, and links for the local audience
- Set a localized URL slug that follows your structure rules
Publishing the variant will create an alternate language page linked to the primary one inside Hubspot.
Step 3: Control Multi-Language URL Structure in Hubspot
Clear and consistent URLs are essential for both users and search engines. In Hubspot, you can configure how language appears in your blog URLs.
Choose a URL Pattern for Languages
Common structures include:
- Subdirectory:
/fr/blog/post-name/ - Subdirectory per region:
/fr-ca/blog/post-name/ - Language in slug:
/blog/post-name-fr/
Within your blog settings, define how Hubspot should handle language prefixes or suffixes so all language variants follow the same consistent pattern.
Set Slugs for Each Language in Hubspot
- Open each language variant in the blog editor.
- Locate the URL or slug field.
- Enter a translated and SEO-friendly slug for that language.
- Avoid mixing languages within a single slug.
- Update internal links to match the correct language version where needed.
This gives Hubspot the structure it needs to generate localized URLs that make sense for your readers.
Step 4: Manage Language Groups and Navigation in Hubspot
Language groups help organize related posts so visitors and search engines understand how variants connect.
Use Language Groups for Blog Posts
Each set of variants tied to the same core content creates a language group in Hubspot. For each group you can:
- See which languages are already created
- Add missing language variants directly from the group
- Identify inconsistencies in titles or URLs
- Check whether all variants are published or still drafts
Maintaining these groups ensures every primary post has a complete and consistent set of translations where required.
Enable Language Switching on Your Blog
To help visitors switch languages easily, configure language-switch links or menus within your Hubspot templates. Typically you will:
- Edit your blog template in the design tools
- Add or configure a language switcher module
- Set how language names appear (native names are often best)
- Test switching between variants on live posts
Because the language switcher uses relationships stored in Hubspot, it will send visitors directly to the correct variant instead of just sending them to a generic home page.
Step 5: SEO and Analytics Best Practices in Hubspot
Multi-language blogs need special attention to SEO signals and measurement. Hubspot provides tools to support both.
Configure SEO Elements for Each Language
For every language variant, review and localize key SEO elements:
- Page title and meta description
- Headings and internal links
- Image alt text and file names where appropriate
- Schema or structured data fields, if used
Make sure your content is written naturally for each audience. Even when the topic is the same, you should not rely on automatic translation alone inside Hubspot.
Use Analytics to Track Performance
Inside your reports you can segment performance by:
- Blog and language
- Page views and engagement for each variant
- Conversions or newsletter signups by region
- Traffic sources for each language
Use this data to refine which topics and formats perform best in each market and to plan future multi-language content.
Step 6: Maintain and Update Multi-Language Content in Hubspot
Over time, you will need to update and extend your content library across languages. A clear process in Hubspot will help you stay consistent.
Keep Variants in Sync
When you make significant edits to the primary-language post, review linked variants and decide whether to:
- Fully update all translations
- Add a short note or update section in each variant
- Unpublish outdated variants if they no longer reflect your offer
Use internal notes or documentation to track which posts require translation when you roll out changes to your products or services.
Archive or Redirect Old Multi-Language Posts
If you retire content, handle each language consistently:
- Unpublish all variants of the same post together
- Set appropriate redirects to newer or more relevant content
- Update navigation and language-switchers so they do not point to removed posts
This protects user experience and preserves SEO value across all languages in your Hubspot blog.
Additional Resources for Hubspot Multi-Language Features
To dive deeper into the exact settings, interface options, and supported behaviors, review the official documentation on creating a multi-language blog in Hubspot here: Hubspot multi-language blog help article.
If you need expert help planning your international content strategy or structuring multi-language architecture beyond what Hubspot provides out of the box, you can work with a specialist agency such as Consultevo to design a scalable approach.
By following these steps and using the built-in tools correctly, you can turn your Hubspot blog into a robust multi-language hub that serves readers in multiple regions while remaining easy to manage over time.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
“`
