How to Create Multiple Knowledge Bases in Hubspot

Managing more than one help center in Hubspot lets you serve different audiences, brands, and regions from a single platform while keeping content clearly organized.

This guide walks you through how to create, configure, and manage multiple knowledge bases, following the official steps and best practices.

Requirements for Multiple Hubspot Knowledge Bases

Before you start, make sure your account has access to the required tools and settings. Multiple knowledge bases are available only in specific Hubspot plans and under certain conditions.

You must have a Hubspot account with a subscription tier that supports multiple knowledge bases.
You need the right user permissions to access Service tools and Knowledge Base settings.
Your domains and subdomains must be connected and verified inside Hubspot for publishing.

If you do not see the option to add another knowledge base, contact your Hubspot administrator or review your subscription limits.

Planning Your Hubspot Knowledge Base Structure

Before adding a new knowledge base, decide how it should be structured so that visitors can easily find the right content.

Common use cases for multiple Hubspot knowledge bases

Different products or brands that need separate help centers.
Customer vs. partner vs. internal documentation.
Multiple regions or languages with unique content strategies.

Decide on domains and URL structure

Each knowledge base in Hubspot is tied to a specific domain or subdomain. Some example structures:

help.yourcompany.com for your main product.
partners.yourcompany.com for partner documentation.
support.yourcompany.eu for a regional site.

Plan which connected domains in Hubspot will host which knowledge base to avoid conflicts later.

How to Create a New Knowledge Base in Hubspot

Use the following steps to add a new knowledge base in your account. The exact navigation labels may vary slightly depending on your Hubspot UI version, but the flow is the same.

Step 1: Open the knowledge base tool

Sign in to your Hubspot account.
In the main navigation, go to your Service tools.
Open the Knowledge Base section to view your current library.

Step 2: Start a new Hubspot knowledge base

Inside the Knowledge Base area, look for an option like Create knowledge base or a similar button for adding a new one.
If your plan allows multiple knowledge bases, you will see a prompt or modal guiding you to configure a new instance.

If you receive a message about plan limits, you may need to upgrade your Hubspot subscription or remove an existing knowledge base.

Step 3: Name and configure basic settings

When creating a new knowledge base, you will be asked to define core settings:

Knowledge base name – internal label used inside Hubspot.
Public title – what visitors see on the live site.
Primary language – the default language for your articles.
Domain or subdomain – select from your connected Hubspot domains.

Choose a clear name that reflects the audience or product this knowledge base will serve.

Configuring Hubspot Domains and Languages

After creating a knowledge base, confirm that its domain and language settings match your content plan.

Assign a connected domain in Hubspot

Go to your account settings.
Open the website or domains section where connected domains are managed.
Confirm that the domain or subdomain you want is connected, verified, and available for the knowledge base tool.
Return to the knowledge base settings and assign that domain to the specific knowledge base.

This ensures visitors access the correct help center through the correct URL.

Manage language options for each knowledge base

Hubspot allows you to define the primary language and, where available, add translated versions of content.

Use a separate knowledge base for completely distinct regional experiences.
Use language variations within a single knowledge base when content structure is identical across languages.

Align your language setup with your SEO and localization strategy to avoid duplicate content issues.

Organizing Content in Multiple Hubspot Knowledge Bases

Once your new knowledge base is created, you can start organizing and publishing articles.

Create categories and subcategories

In each Hubspot knowledge base, structure content with clear categories so users can navigate easily.

Group articles by product area, feature, or task.
Use descriptive category names, such as “Getting Started” or “Account Management”.
Avoid duplicate category naming across separate knowledge bases unless the content is intentionally aligned.

Assign articles to the correct Hubspot knowledge base

When creating or editing an article, select the right knowledge base from the settings or sidebar.
Place the article into the appropriate category and subcategory.
Check the article URL to confirm it uses the correct domain configured in Hubspot.

This prevents articles from appearing in the wrong help center or on an unintended URL.

Managing Access and Permissions in Hubspot

Multiple knowledge bases can require different access levels for authors, editors, and viewers.

Control author permissions

In Hubspot user settings, assign permissions for editing or publishing knowledge base content.
Limit access to sensitive or internal knowledge bases to specific teams.
Use role-based permissions to manage who can create, approve, and publish articles.

Configure visibility for each knowledge base

Depending on your plan, a knowledge base can be:

Public and indexed by search engines.
Restricted to logged-in customers or specific lists.
Internal-only for employees and partners.

Set these visibility options in your Hubspot knowledge base settings to match the purpose of each site.

Styling and Branding Multiple Hubspot Knowledge Bases

Each knowledge base should visually match its brand or product so visitors immediately know they are in the right place.

Customize templates and themes

Choose a theme or template available in your Hubspot design tools.
Apply different color schemes or logos for each knowledge base when needed.
Adjust fonts, header images, and layout to match your brand guidelines.

Update navigation and footer content

Inside your Hubspot theme settings, configure navigation links and footers to support each knowledge base:

Include product-specific links for each documentation site.
Add links to support contact options and community resources.
Ensure that cross-links between knowledge bases are intentional and clear.

Monitoring Performance Across Hubspot Knowledge Bases

After setup, track how each knowledge base performs so you can optimize content and structure.

Use Hubspot analytics and reports

Monitor article views, search terms, and feedback for each knowledge base.
Identify topics with high support demand and expand content coverage.
Review bounce rates and time on page to refine article quality.

Iterate your content strategy

Use insights from Hubspot analytics to adjust categories, improve internal search, and fill content gaps. Over time, this helps each knowledge base better support customers and reduce support tickets.

Learn More About Hubspot Knowledge Bases

For full technical details, including eligibility and plan requirements, refer directly to the official documentation on how to create multiple knowledge bases in Hubspot: Hubspot knowledge base article.

If you need expert help designing your knowledge base structure, SEO, and content operations, you can work with a specialized consultancy such as Consultevo to build a scalable documentation strategy.

By carefully planning domains, languages, permissions, and structure inside Hubspot, you can run multiple knowledge bases that stay organized, on-brand, and easy for customers to navigate.

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Hupspot multi knowledge bases guide