Organize Marketing Email Folders in Hubspot

Keeping your marketing emails organized in Hubspot is essential when you manage multiple campaigns, templates, and tests. By structuring your folders properly, you can quickly find past sends, keep teams aligned, and maintain a clean account as your database grows.

This guide walks you through how to create, edit, move, and delete marketing email folders so you always know exactly where every asset lives.

Understanding Hubspot Marketing Email Folders

In Hubspot, folders act like a simple file system for your marketing emails. Instead of scrolling through a long, unstructured list, you can group emails by:

Lifecycle stage (leads, MQLs, customers)
Campaign or promotion
Region or language
Product line
Newsletter or recurring send type

Folders do not change how your emails are sent or tracked. They only improve organization within the marketing email dashboard.

How to Create a New Hubspot Email Folder

You can create a folder directly from the marketing email tool. Follow these steps to set up a new structure in Hubspot.

Step 1: Navigate to Marketing Email in Hubspot

In your Hubspot account, go to Marketing > Email.
Make sure you are on the Regular or main email tab where existing emails are listed.

This is the central workspace where you can view, create, and organize all your marketing emails.

Step 2: Create a New Folder

In the upper right of the email listing table, click the Folder icon or folder options menu (depending on your current interface).
Select Create folder.
In the dialog box, enter a clear, descriptive folder name, such as Q2 Product Launch or Monthly Newsletter.
Click Save to add the new folder to your Hubspot email dashboard.

Once created, the folder will appear in the sidebar or list view, depending on how your folder panel is displayed.

How to Add Emails to a Hubspot Folder

After you have folders in place, you can move one or more existing emails into them. This is the fastest way to organize older content inside Hubspot.

Move a Single Email into a Folder

Go to Marketing > Email in Hubspot.
Hover over the email you want to organize.
Click the More dropdown (three dots icon).
Select Move to folder.
Choose the desired folder from the list.
Click Move to confirm.

The email will now appear inside the selected folder while remaining fully accessible for editing, cloning, or reporting.

Move Multiple Emails into a Hubspot Folder

From the main marketing email table, check the boxes next to each email you want to move.
At the top of the table, click Move to folder.
Select the target folder.
Confirm the move.

Bulk moves are useful when you migrate older campaigns into a new folder system in Hubspot.

How to Rename or Edit a Hubspot Folder

As your strategy evolves, you may need to adjust how folders are labeled. Renaming a folder in Hubspot does not change the emails inside it, only the folder name itself.

Rename a Folder

In Marketing > Email, locate the folder in the sidebar or folder list.
Hover over the folder name.
Click the More dropdown (three dots) next to the folder.
Select Rename.
Enter the new folder name that better matches your current organization model.
Click Save.

The folder will update instantly across your Hubspot email dashboard for all users.

How to Move a Hubspot Folder

If you use nested folders or want to restructure your account, you can move a folder into another parent folder. This keeps related campaigns neatly grouped within Hubspot.

Change a Folder’s Location

In the email tool, hover over the folder you want to move.
Click the More menu.
Select Move or Move folder (label may vary slightly).
Choose the new parent folder in the folder tree.
Confirm the change.

All emails and any subfolders inside the folder will move together to the new location.

How to Delete a Hubspot Email Folder

When a campaign is complete, you may decide to clean up unused folders. Deleting a folder in Hubspot only removes the folder container, not the emails themselves.

Delete a Folder Without Losing Emails

Navigate to Marketing > Email.
Find the folder you want to remove.
Hover over the folder and open the More menu.
Select Delete.
Confirm the deletion in the dialog box.

The folder will disappear, but the emails that were inside it will move back into the main email list. You can still search, filter, or add them to a new folder later in Hubspot.

Best Practices for Hubspot Email Folder Structure

A thoughtful folder naming convention prevents confusion and keeps your reporting clear. Consider these best practices when organizing marketing emails in Hubspot:

Use standard prefixes such as Campaign-, Newsletter-, or Region-.
Include dates or quarters, for example 2026-Q1-Webinars.
Group by funnel stage with folders like Top-of-Funnel, Middle-of-Funnel, and Customer-Nurture.
Limit nested levels so users are not digging through too many layers in Hubspot.
Review folders regularly and delete or merge outdated groups.

When your team follows the same structure, everyone can quickly locate drafts, past sends, and templates in Hubspot without guesswork.

Where to Learn More About Hubspot Email Tools

For the most detailed, up-to-date instructions and interface screenshots, always refer to the official Hubspot documentation for organizing marketing email folders. You can view the original help article here: Organize marketing emails in folders.

If you are planning a wider marketing automation or CRM strategy around Hubspot, you may want expert help with implementation, reporting, and data structure. A specialized consultancy such as Consultevo can help you design scalable architectures and workflows tailored to your growth goals.

By mastering these folder management steps and applying a clear naming system, you will keep your Hubspot marketing emails organized, discoverable, and ready to support every campaign you launch.

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