How to Build a Standout Personal Website with Hubspot-Inspired Tips
Learning from the best personal websites featured on the Hubspot blog is one of the fastest ways to design a site that looks professional, loads fast, and converts visitors into leads or clients.
This guide distills that example-driven article into clear steps you can follow to plan, design, and launch your own high-performing personal website.
Why Use Hubspot Examples to Shape Your Personal Website
The original Hubspot roundup of personal websites highlights real creators, developers, and freelancers who use design and copy strategically, not just aesthetically.
By modeling your site on those examples, you can:
- Clarify your personal brand and niche.
- Make your homepage immediately understandable.
- Use visuals to support your message, not distract from it.
- Turn visitors into email subscribers or inquiries.
The goal is not to copy any single site, but to borrow proven patterns that work across many industries.
Step 1: Define Your Goal Using Hubspot-Style Clarity
Every strong personal website in the Hubspot article has a clear purpose. Before you touch a page builder or theme, decide exactly what your site must achieve.
Questions to Clarify Your Goal
- Do you want more clients or freelance projects?
- Are you trying to get hired for a full-time role?
- Do you want to build an audience for a newsletter or product?
- Is your site primarily a portfolio, a blog, or a hybrid?
Write a one-sentence goal, such as: “This site will help creative agencies quickly understand my brand design skills and book a discovery call.” Keep that line visible while you build.
Step 2: Craft a Homepage Inspired by Hubspot Highlights
In nearly every example highlighted by Hubspot, the homepage communicates who the person is and why they matter within seconds.
Essential Sections for Your Homepage
- Hero section
Include a short headline, a subheading, and one primary call-to-action (CTA). Make it obvious what you do and whom you help.
- Short bio snapshot
Add a few lines that share your background, niche expertise, and what makes your work distinct.
- Portfolio or proof area
Feature 3–6 of your best projects or achievements with visuals, short descriptions, and outcomes.
- Social proof and logos
Use testimonials, client logos, or metrics to build trust quickly.
- Simple navigation
Limit top-level menu items to essentials like About, Work, Blog, and Contact.
Notice how the best examples keep things light, uncluttered, and easy to scan. That same approach keeps users on your page longer and improves conversions.
Step 3: Build a Portfolio Page the Hubspot Way
The personal websites showcased by Hubspot use portfolios to tell stories, not just list deliverables. Your portfolio should explain how you think and what results you drive.
How to Structure Each Portfolio Item
- Project overview – Who the client or employer was, and what problem they faced.
- Role and responsibilities – Clarify exactly what you did.
- Process – Highlight key decisions, not every step.
- Results – Use specific metrics or qualitative outcomes.
- Visuals – Include screenshots, diagrams, or short clips to support the story.
Group your projects by specialty (for example, product design, writing, development) so visitors can quickly filter what matters to them.
Step 4: Write Copy Using Hubspot-Driven Best Practices
Strong personal websites are written in clear, benefit-focused language. The sites highlighted by Hubspot avoid jargon, vague claims, and long, dense paragraphs.
Copy Guidelines for Each Core Page
- Homepage
State what you do and who you help in one short sentence. Use active verbs and avoid buzzwords.
- About page
Tell a concise story about how you got here and why you are the right person for your type of work.
- Services page
List specific offerings, who they are for, what is included, and what outcomes clients can expect.
- Blog or articles
Focus on practical, how-to content that shows your expertise through teaching.
Where possible, echo the straightforward, user-first tone seen across the examples in the Hubspot collection.
Step 5: Design and UX Inspired by Hubspot Examples
Most of the sites showcased by Hubspot share a few design traits: simplicity, strong typography, and smart use of white space.
Key Design Principles
- Visual hierarchy
Use headings, contrasting fonts, and color to guide the eye down the page in a logical order.
- Readable type
Pick clean fonts, adequate line spacing, and comfortable font sizes on mobile and desktop.
- Consistent color palette
Stick to 1–2 main colors plus neutrals. Use bold colors for CTAs and highlights.
- High-quality imagery
Use professional portraits, carefully chosen stock, or custom graphics that support your brand story.
Always test layouts on different devices and browsers so visitors experience a smooth, fast-loading site.
Step 6: Add Clear CTAs and Contact Paths Like Hubspot Features
One hallmark of the personal sites that appear alongside Hubspot’s marketing content is a strong focus on conversion: getting visitors to take a next step.
CTA Ideas for Your Personal Website
- Book a consultation or intro call.
- Download a sample or case study.
- Join your newsletter or waitlist.
- View a curated portfolio section.
Place CTAs:
- In the hero area on the homepage.
- Near the end of portfolio pieces.
- Within blog posts as subtle, relevant prompts.
- On the About page, after your story.
Use a dedicated Contact page with a short form, clear email address, and optional calendar link to lower friction.
Step 7: Optimize for SEO with a Hubspot-Inspired Approach
To attract organic traffic, follow on-page SEO practices that align with the kind of content strategy used in Hubspot resources.
On-Page SEO Checklist
- Use descriptive page titles and meta descriptions.
- Include your main keyword naturally in headings and copy.
- Compress and name images with relevant alt text.
- Link between related pages on your own site.
- Link out to reputable sites when you reference their ideas.
As you publish more content, group related posts into topical clusters and link them together from a central hub page.
Step 8: Learn from Analytics and Iterate
The real value of modeling your site on the best personal websites from Hubspot comes when you begin measuring performance and adjusting based on real data.
What to Track and Improve
- Traffic sources – Where visitors come from and which channels drive the best engagement.
- Time on page – Whether your copy and design keep people reading.
- Click-through rates – How many users click your key CTAs.
- Form submissions – The volume and quality of leads or inquiries.
Make small, deliberate changes to headlines, layouts, or CTAs, then measure whether they improve your outcomes over time.
Next Steps and Additional Resources
Use the examples in the Hubspot article as a visual and strategic checklist while you build. Compare your homepage, portfolio, copy, and CTAs against those patterns until each section feels clear, concise, and inviting.
If you want expert help refining your strategy or content, you can explore consulting resources like Consultevo for additional guidance on positioning, messaging, and optimization.
By combining a focused goal, thoughtful design, clear copy, and ongoing iteration, you will have a personal website that not only looks polished but also consistently supports your professional ambitions.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
“`
