How Hubspot Shows Marketers to Use Pinterest for Growth

Hubspot has long highlighted how powerful Pinterest can be for marketers who want more traffic, leads, and brand awareness, especially when they use visual content strategically.

This guide distills the key lessons from the original Hubspot Pinterest marketing article and turns them into a clear, modern how-to walkthrough you can apply today.

Why Hubspot Emphasizes Pinterest for Marketers

Based on the insights showcased by Hubspot, Pinterest is not just a place to save pretty images. It acts like a visual search engine and discovery platform that can steadily send high-intent visitors to your site.

From the original resource, six core benefits stand out:

• It drives sustainable referral traffic.
• It creates visual backlinks to your content.
• It supports search behavior, not just social engagement.
• It extends the life of your content far beyond a single post.
• It reveals what your audience finds visually compelling.
• It can attract qualified leads when tied to landing pages.

The rest of this article walks through how to replicate these results in a structured way.

Step 1: Study the Original Hubspot Pinterest Strategy

Before implementing, review the original Hubspot article that inspired this guide. It lays the foundation for why Pinterest matters in a full-funnel marketing strategy.

You can read the original source here: Hubspot on using Pinterest for marketing.

As you read, note the themes Hubspot stresses:

• Traffic building through visual hooks.
• Using pins as gateways to deeper content.
• Aligning image style with your brand and offers.

Step 2: Set Up a Pinterest Profile the Hubspot Way

Following the spirit of the Hubspot approach, your Pinterest account should reflect your brand, not just random images.

Optimize Your Business Profile with Hubspot-Inspired Basics

1. Switch to a business account: Get analytics, ads, and rich pin options.
2. Use a clear username: Match your brand name and other social handles.
3. Write a focused bio: In one or two sentences, explain who you help and what content you share.
4. Add your website: Verify it so your domain shows on your profile and pins.

This setup mirrors how Hubspot typically encourages marketers to make each profile part of a larger growth ecosystem.

Step 3: Create Boards Based on Hubspot Content Themes

Hubspot often recommends organizing content around clear themes that map to your audience’s interests. Apply this to your Pinterest boards.

Plan Boards That Mirror Your Blog and Offers

Look at your main categories or topics and turn them into boards, such as:

• “Marketing Tips & How-Tos”
• “Lead Generation Ideas”
• “Social Media Strategy”
• “Email Marketing Examples”
• “Free Templates & Resources”

For each board, write a short description with relevant keywords and a natural mention of your niche, similar to how Hubspot structures topic clusters around pillar content.

Step 4: Design Pins That Reflect the Hubspot Visual Approach

The Hubspot article makes it clear: pins should be both useful and visually engaging so they earn saves, clicks, and long-term traffic.

Visual Best Practices Inspired by Hubspot

• Use vertical images: Aim for a 2:3 aspect ratio to maximize space in Pinterest feeds.
• Add text overlays: Summarize the benefit, such as “6 Ways to Grow Leads with Pinterest.”
• Keep branding subtle: Include your logo or URL, similar to how Hubspot brands its content without overwhelming the design.
• Maintain a style system: Consistent fonts, colors, and layouts help users recognize your pins.

Each pin should link to a relevant blog post, landing page, or resource so Pinterest becomes a reliable referral channel.

Step 5: Use Pinterest for Lead Generation Like Hubspot

Hubspot is known for combining content with strong lead-generation offers. You can apply the same principle to Pinterest by sending traffic to landing pages that offer value.

Create Offers That Fit the Hubspot Funnel Model

1. Top-of-funnel content: Blog posts, checklists, and infographics that educate and attract.
2. Middle-of-funnel offers: Webinars, in-depth guides, and email mini-courses promoted via pins.
3. Bottom-of-funnel assets: Case studies, demos, and comparison content for high-intent visitors.

Design pins for each layer of the funnel. This mirrors how Hubspot aligns educational content with forms, nurturing, and eventual sales conversations.

Step 6: Track Performance and Iterate the Hubspot Way

Data-driven optimization is at the core of every Hubspot recommendation, and Pinterest is no different. Measure what works and refine over time.

Key Pinterest Metrics to Monitor

• Impressions: Show how often users see your pins in feeds and search.
• Saves: Indicate content that users want to revisit or share.
• Outbound clicks: Reveal which pins drive real traffic.
• Top boards and topics: Help you identify which themes deserve more content.

Use this data as Hubspot would use analytics in any marketing channel: to double down on winning topics, retire weak designs, and continually test new formats.

Advanced Tips Inspired by Hubspot Methodology

Once you have the basics in place, you can push your Pinterest marketing further using principles commonly emphasized in Hubspot playbooks.

Repurpose Content Across Channels

Turn existing assets into multiple pins:

• Break a long guide into a series of tips, each with its own pin.
• Create quote graphics from key insights.
• Build a simple infographic that summarizes your post.

This mirrors how Hubspot encourages reusing high-value content across formats to maximize ROI.

Align Pinterest with Your SEO Strategy

Think of each pin as a visual snippet that supports the same topics you optimize for in search engines. Use descriptive titles and pin descriptions that naturally include your main keywords, while linking to pages that already follow strong on-page SEO best practices.

Next Steps Beyond Hubspot’s Original Guide

By following the Pinterest marketing framework that Hubspot helped popularize, you can turn visual content into a sustainable source of traffic and leads.

For additional help integrating Pinterest with your broader digital strategy, you can explore consulting resources such as Consultevo, which focuses on performance-driven marketing systems.

Combine these modern best practices with the foundational insights from the original Hubspot Pinterest article, and you will be able to design, measure, and improve a visual marketing engine that grows alongside your business.

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