Hupspot Guide to Selling on Pinterest

Learning from Hubspot style marketing frameworks can help you turn Pinterest from a simple inspiration feed into a powerful revenue channel. By combining visual storytelling, smart keyword research, and clear conversion paths, you can attract the right audience and drive consistent product sales from this search-driven social platform.

This how-to guide distills the core tactics showcased in the original Hubspot Pinterest selling article into a practical, step-by-step playbook you can apply to your own shop.

Why Pinterest Selling Matters for Hubspot Style Marketers

Pinterest is more of a visual search engine than a traditional social network. That means users arrive with intent: they want ideas, how-tos, and products to solve real problems.

For marketers who follow a Hubspot-like inbound approach, this makes Pinterest ideal for attracting and nurturing high-intent visitors who are already looking for solutions in your niche.

Key advantages for a Hubspot inspired strategy

• Long content lifespan: Pins can drive traffic for months or years.
• High purchase intent: Many users are planning projects, events, or purchases.
• Search-driven discovery: Good Pinterest SEO can surface your products over and over.
• Visual storytelling: You can show your product in context, not just tell.

Step 1: Set Up a Conversion-Ready Pinterest Profile

Before creating pins, ensure your profile is optimized to capture traffic and guide people toward purchase, just as a Hubspot optimized landing page would.

Use business tools like Hubspot marketers do

1. Convert to a business account: This unlocks analytics, ads, and rich pins.
2. Claim your website: Verified domains gain authority and better tracking.
3. Enable rich pins: These pull product details (price, availability) directly into the pin.

In your bio and profile:

• Include a clear value proposition.
• Add a main keyword about what you sell.
• Link directly to a store or high-value landing page.

Step 2: Do Pinterest Keyword Research the Hubspot Way

Hubspot style content always starts with real user search behavior. Pinterest is no different. You need to understand the exact terms people use when hunting for products like yours.

How to find buyer intent keywords

1. Use Pinterest search: Type a broad term and note the autocomplete suggestions. These are real searches.
2. Explore related searches: After hitting enter, check the idea tags and related terms that appear.
3. Review top pins: Open top performing pins in your niche and note keywords in titles, descriptions, and overlays.

Organize your keywords into clusters, just like you would in a Hubspot powered content strategy:

• Primary product keywords (e.g., “handmade soy candles”).
• Use-case keywords (e.g., “relaxing bath ideas”).
• Seasonal or event keywords (e.g., “Mother’s Day gift ideas”).

Step 3: Create Boards That Mirror a Hubspot Funnel

Think of your boards as themed landing pages. They should guide a visitor from broad inspiration to specific, purchase-ready ideas, reflecting a full funnel approach often used with Hubspot tools.

Board structure for a sales funnel

• Top-of-funnel boards: Broad inspiration like “Small Apartment Decor Ideas”.
• Middle-of-funnel boards: More specific topics such as “Cozy Living Room Accessories”.
• Bottom-of-funnel boards: Purchase-focused topics like “Buy Cozy Throw Blankets”.

For each board:

• Include your main keyword in the title.
• Write a short, keyword-rich description.
• Choose a category that matches user intent.

Step 4: Design Click-Worthy Pins Using Hubspot Style Best Practices

High-performing pins use clear visuals, strong copy, and consistent branding. This mirrors the way Hubspot emphasizes conversion-focused design in blog images and CTAs.

Visual and copy rules

• Use vertical images: Ideal aspect ratio around 2:3.
• Show the product in context: Lifestyle scenes beat plain cutouts.
• Add text overlays: Highlight benefits or use cases, not just the product name.
• Include a subtle logo or brand mark: Reinforces recognition.

When writing pin titles and descriptions:

• Front-load your primary keyword.
• Add secondary keywords naturally.
• Include a clear call to action, just as you would in a Hubspot CTA button.
• Use natural language, not a list of tags.

Step 5: Link Pins to Optimized Product and Landing Pages

A Hubspot style framework always ties content to a clear next step. On Pinterest, that next step is usually a product page or curated landing page on your site.

Best practices for destination pages

• Match the promise: The page must reflect the image and text on the pin.
• Load fast: Slow pages destroy conversion funnels.
• Feature clear CTAs: “Add to cart”, “Shop the collection”, or “Download guide”.
• Use mobile-first design: Most Pinterest users browse on mobile.

Consider grouping related products on a themed landing page. This mirrors the content cluster model used in many Hubspot implementations, creating more options for the visitor and higher average order value.

Step 6: Promote Pins and Measure Results with a Hubspot Mindset

To scale results, you need to promote your best pins and track performance with the same rigor applied in a Hubspot analytics dashboard.

Paid and organic promotion tactics

• Boost top performers: Turn well-performing organic pins into ads.
• Target by interest and keywords: Focus on buyer intent topics identified earlier.
• Test creative variations: Compare different images, overlays, and headlines.

Use Pinterest analytics to track:

• Impressions and saves (awareness).
• Outbound clicks (traffic).
• Conversion events on your site (sales).

Then refine boards, pin designs, and descriptions based on what actually drives revenue, not just vanity metrics, following a data-driven approach aligned with Hubspot style optimization.

Step 7: Build an Always-On Pinterest Engine

Pinterest success compounds over time, much like a well-run Hubspot content program. Consistency and iteration matter more than one viral pin.

Simple weekly workflow

1. Research two to three new keyword angles.
2. Create several new pins for existing boards.
3. Refresh older pins with updated descriptions or improved images.
4. Review analytics and mark top performing pins for further testing or promotion.

Document your best performing topics and layouts. Over time, this becomes your own Pinterest playbook, similar to an internal Hubspot marketing guide.

Connect Pinterest With Your Wider Marketing Stack

To get the most from your efforts, connect Pinterest traffic to email nurturing, remarketing, and CRM tracking. While the original Hubspot article focuses on on-platform best practices, the real power comes when you integrate those visitors into a broader marketing system.

For more help building a full-funnel strategy that includes Pinterest, you can work with a specialized agency such as Consultevo, which focuses on performance-driven digital marketing.

Learn More from the Original Hubspot Pinterest Article

This guide is based on the same principles used in the original Hubspot resource on Pinterest selling. To dive deeper into examples, screenshots, and additional tips, read the source article here: Hubspot Pinterest selling guide.

By combining these Hubspot style methods with steady execution, you can turn Pinterest into a reliable, evergreen sales channel for your products.