How to Host a Podcast on WordPress and Optimize It with Hubspot

Launching a podcast is easier than ever, and combining WordPress with Hubspot gives you a powerful way to grow your audience, capture leads, and measure performance. This guide walks you through setting up podcast hosting on WordPress and shows you how to optimize every step with marketing and automation tools.

Why Host Your Podcast on WordPress with Hubspot

WordPress lets you fully control your podcast website, branding, and content. When you layer in Hubspot, you can turn casual listeners into subscribers, leads, and customers by connecting forms, CRM, and email workflows directly to your podcast pages.

Using a WordPress site for podcasting gives you:

• Ownership of your content and RSS feed
• Flexibility to design episode pages and landing pages
• Full control over SEO, analytics, and conversion paths

Integrating Hubspot with your podcast site adds:

• Lead capture forms and pop-ups tied to your CRM
• Email marketing and nurturing for new listeners
• Attribution reports to see which episodes drive contacts and deals

Step 1: Prepare Your Podcast Content

Before you set up technical pieces, organize your podcast assets so your WordPress and Hubspot workflows stay clean and consistent.

Plan Your Podcast Structure

Decide on the basics of your show:

• Podcast name and tagline
• Show description for your website and directories
• Episode format (solo, interview, roundtable)
• Publishing schedule (weekly, biweekly, or seasonal)

Create Branding and Episode Assets

Prepare elements you will reuse across your WordPress posts and Hubspot campaigns:

• Podcast cover art in square format (at least 1400 x 1400 px)
• Intro and outro audio segments
• Standard show notes template for each episode
• Call-to-action copy that ties into your Hubspot forms or landing pages

Step 2: Choose Your Podcast Hosting Setup

WordPress does not host audio files efficiently by itself. You have two primary options:

1. Use a dedicated podcast hosting provider that generates an RSS feed and embed player for WordPress.
2. Host audio on your own server or media host and use a podcast plugin in WordPress to build your feed.

Most creators choose a dedicated podcast host because it offers reliable delivery, bandwidth management, and built-in analytics. WordPress then becomes the front-end hub for your brand and Hubspot becomes the marketing engine behind it.

Key Features to Look For

When selecting a host or plugin to pair with WordPress and Hubspot, consider:

• Compatible RSS feed for Apple Podcasts, Spotify, and Google Podcasts
• Embeddable players you can place in WordPress posts
• Episode-level analytics and download stats
• Support for tags, seasons, and episode numbers

Step 3: Set Up Your Podcast on WordPress

Once you have a hosting method, configure WordPress so it cleanly presents your podcast and generates an RSS feed compatible with major directories.

Create a Podcast-Friendly Structure

Follow these steps:

1. Create a dedicated category such as “Podcast” for all episodes.
2. In your menu, add a link to this category archive as the main podcast page.
3. Design a simple template for episode posts with the same layout for the player, show notes, and calls to action.

Each episode should be its own post, with:

• A clear title and short excerpt
• Embedded audio player near the top
• Show notes, links, and resources
• A call-to-action linked to your Hubspot forms or landing pages

Generate a Podcast RSS Feed

Your podcast hosting provider may give you a feed URL directly. If your WordPress plugin builds the feed, you will typically find a dedicated podcast RSS link in its settings.

This feed is what you will submit to platforms like Apple Podcasts and Spotify. Keep it stable, because changing it later can be disruptive to your subscribers.

Step 4: Submit Your Podcast to Directories

After your feed is ready, submit it to the major podcast directories so listeners can subscribe in their favorite apps.

Core Submission Steps

1. Ensure you have at least one published episode and valid cover art.
2. Copy your podcast RSS feed from your host or WordPress plugin.
3. Create accounts in listening platforms such as Apple Podcasts and Spotify for Podcasters.
4. Submit your RSS feed URL and verify ownership via email or login.

Once approved, any new episode you publish in WordPress and your host will automatically propagate to these directories.

Step 5: Connect WordPress and Hubspot

With your podcast live, connect WordPress and Hubspot to track visitors, capture subscriber data, and run marketing campaigns around episodes.

Install the Hubspot Integration

There are multiple ways to connect:

• Use the official WordPress plugin for Hubspot to add tracking code and forms.
• Install tracking manually by pasting the Hubspot tracking script into your theme.
• Connect forms and pop-ups created in Hubspot and embed them on episode pages.

After connection, your podcast site traffic will flow into the Hubspot CRM, letting you see which visitors engage with which episodes and pages.

Hubspot Forms on Podcast Pages

Use forms and CTAs strategically on your WordPress podcast content:

• Newsletter sign-up form underneath the audio player
• Content upgrade form in the show notes for transcripts or bonus resources
• End-of-post CTA that links to a Hubspot landing page or webinar registration

Each new form submission becomes a contact in Hubspot, enriched with analytics and interaction history from your WordPress site.

Step 6: Optimize Episodes for SEO and Hubspot Campaigns

To attract organic traffic and track results effectively, optimize every episode with on-page SEO and align it with your Hubspot campaigns.

On-Page SEO for Podcast Episodes

For each WordPress episode post, follow these best practices:

• Use a descriptive title that includes a core keyword.
• Write a clear meta description that entices clicks from search results.
• Include headings, short paragraphs, and bullet points for readability.
• Add a transcript or detailed show notes to provide indexable text.
• Link to internal pages, resources, and related episodes.

Use Hubspot to Track Episode Performance

In Hubspot, organize your podcast promotion using campaigns and analytics:

• Create a dedicated campaign for your show or for each season.
• Tag emails, landing pages, and forms that relate to specific episodes.
• Review traffic and contact reports to see which topics drive conversions.

By aligning WordPress content with Hubspot campaigns, you can connect podcast downloads and website visits to real business outcomes.

Step 7: Promote Episodes with Hubspot Tools

Publishing is only the starting point. Promotion with email, social media, and automation will grow your listener base and subscriber list.

Automated Email and Nurturing

Use Hubspot to build workflows around your podcast audience:

• Trigger a welcome email when someone subscribes via a WordPress form.
• Send a curated list of best episodes for new subscribers.
• Set up periodic newsletters that feature recent or popular episodes.

Social Sharing and Repurposing

Pair your WordPress posts with social scheduling and repurposed content:

• Share each episode to your main social channels with unique messaging.
• Create short audio or video clips to tease episodes on social feeds.
• Link back to the WordPress episode page to drive traffic and form fills that feed into Hubspot.

Advanced Optimization and Next Steps

Once your podcast workflow is stable, refine your process using data from WordPress, your hosting provider, and Hubspot analytics.

Measure and Improve

Review metrics regularly:

• Episode downloads and completion rates
• Traffic to episode pages from search, email, and social
• New contacts and deals attributed to podcast-related content in Hubspot

Use these insights to choose better topics, refine titles, and adjust your calls to action.

Get Additional Support

If you need help aligning podcast strategy with CRM and SEO, consider partnering with a specialist. For deeper consulting on WordPress, analytics, and automation, you can explore services from Consultevo.

To review the original walkthrough about podcast hosting on WordPress, visit the source guide here. Combine those technical steps with the marketing capabilities of Hubspot and you will have a scalable, measurable podcast engine built on top of your WordPress site.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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