How to Use Podcasts in Hubspot: Step-by-Step Guide
The Hubspot podcast tool lets you organize, publish, and manage your podcast episodes alongside the rest of your marketing content. This guide walks you through how to set up a podcast, add and edit episodes, and keep your show details up to date inside your Hubspot account.
Accessing the Hubspot podcast tool
Before you can configure a show, you need to know where the podcast tool lives in your portal.
- Sign in to your Hubspot account.
- Navigate to the main navigation menu at the top.
- Depending on your subscription and setup, open the section where podcast tools are available (usually alongside content or media tools).
If you do not see the podcast option, check your user permissions or speak with your account admin to ensure that access to content tools in Hubspot is enabled.
Create a new podcast in Hubspot
You can manage multiple podcasts in the same Hubspot portal. Each show gets its own basic profile and set of episodes.
- Open the podcast tool.
- Click the option to create a new podcast or show.
- Enter the required details for your podcast:
- Podcast name – the public title of your show.
- Description – a short summary for listeners.
- Primary category – used for distribution platforms.
- Language – the main language for your episodes.
Saving these details creates the show container in Hubspot, where you will later add individual episodes.
Manage podcast details in Hubspot
After creating a show, you can edit its core information at any time to keep your listing accurate across channels.
Edit basic podcast info in Hubspot
- In the podcast tool, locate your show in the list of podcasts.
- Click the show name to open its settings.
- Update the fields such as title, description, or categories.
- Save changes to apply the updates within Hubspot.
Use clear, listener-focused language, and keep your description concise so it displays well in podcast directories and in any embedded players you use from Hubspot.
Update cover art and branding
Your cover art is often the first thing potential listeners notice. To keep branding consistent:
- Open your show settings.
- Upload a square image that meets common podcast directory requirements.
- Check how the artwork renders in the preview.
- Save changes.
Consistent branding across assets you host or share from Hubspot will help listeners recognize your show wherever it appears.
Add a new podcast episode in Hubspot
Once your show is configured, you can begin publishing episodes from inside the Hubspot interface.
Prepare episode audio and details
Before you upload, confirm that your media and text information are ready:
- Final audio file in a supported format (commonly MP3).
- Episode title that clearly describes the content.
- Short and long descriptions for listeners and search engines.
- Episode number, season number (if applicable), and explicit rating.
Upload an episode in Hubspot
- In the podcast tool, open the show where you want to add the episode.
- Click the button to create or add an episode.
- Upload the audio file from your computer or media library.
- Fill out the episode metadata:
- Title
- Description or show notes
- Episode and season numbers
- Publish date and time
- Set whether the episode is public or draft, then save.
Publishing from Hubspot ensures all your podcast content is centralized and easier to align with your broader campaigns.
Edit existing podcast episodes in Hubspot
You can revise episode information whenever details change or you need to improve clarity and discoverability.
- Go to the podcast tool and open your show.
- Find the episode you want to edit from the episodes list.
- Click the episode title to open its edit screen.
- Update text fields such as title, summary, or show notes.
- Adjust the scheduled publish time if needed.
- Save changes.
If you must replace audio, confirm that your new file follows the same technical requirements and test that the episode still plays correctly wherever it is embedded from Hubspot.
Organize podcast content efficiently in Hubspot
Good organization keeps your team aligned and your content easy to manage over time.
Use clear naming for shows and episodes
Inside Hubspot, use a consistent naming convention so your internal team can quickly find the right show or episode.
- Include season and episode numbers in internal names.
- Add brief topic keywords for context.
- Keep names short enough to scan in lists.
Track status and ownership
To manage production workflows in Hubspot more smoothly:
- Maintain a simple status (draft, in review, scheduled, published).
- Document an internal owner for each show or episode.
- Use notes or internal documentation to record edits and approvals.
Align your Hubspot podcasts with marketing campaigns
Because your podcasts live next to other assets in Hubspot, you can connect episodes to landing pages, forms, and emails to support larger campaigns.
- Embed episode players on campaign landing pages.
- Refer to episodes in nurture emails to deepen engagement.
- Link back to relevant blog posts or resources from your show notes.
Centralizing podcast content this way streamlines measurement and helps you see how episodes contribute to pipeline and revenue.
Where to learn more about Hubspot podcasts
For the complete, official documentation about podcast management in Hubspot, including the latest product updates, review the source article directly on the Hubspot Knowledge Base: How to use podcasts in Hubspot.
If you want additional strategic help connecting your podcast efforts with SEO and broader digital campaigns beyond Hubspot, you can also consult external experts such as Consultevo for advanced optimization guidance.
By following these steps to create, edit, and organize your podcast content in Hubspot, you can keep your show consistent, easier to manage, and better aligned with your overall marketing strategy.
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