Hubspot Guide to Replacing “Per Our Conversation” in Sales Emails
Sales reps who learn from Hubspot resources know that vague phrases like “per our conversation” can quietly undermine even the best deals. This guide shows you how to send clear, confident follow-up emails that move opportunities forward instead of confusing your prospects.
Why Hubspot Style Email Language Matters
When you follow a Hubspot-inspired communication style, you focus on clarity, empathy, and next steps. Phrases such as “as discussed” or “per our conversation” often feel cold, legalistic, or passive-aggressive to a busy buyer.
Modern prospects expect:
- Simple, direct summaries of what was agreed
- Action-oriented wording instead of legalese
- Language that respects their time and inbox
- Clear confirmation of responsibilities and dates
Aligning your tone with these expectations helps you build trust and reduce misunderstandings without sounding stiff.
Common Problems With “Per Our Conversation”
Before learning the alternatives championed in Hubspot style guides, it helps to understand why this phrase so often backfires.
It Sounds Accusatory
“Per our conversation” can make prospects feel like you are documenting evidence against them. It implies:
- You expect them to forget
- You are preparing a paper trail
- They may be at fault if something goes wrong
That tone is risky in sales, where your goal is cooperation, not confrontation.
It Is Vague and Impersonal
Hubspot style emphasizes specificity. “Per our conversation” forces the reader to remember what you mean, instead of telling them clearly. The phrase also feels templated and generic, which weakens rapport.
It Wastes Space in the First Line
The first line of your email is often visible in the preview pane. If you start with “Per our conversation,” you waste valuable real estate that could instead highlight value or the exact outcome of your last meeting.
Hubspot-Style Alternatives to “Per Our Conversation”
Below are practical, proven alternatives that align well with a Hubspot communication approach and feel more natural to recipients.
1. “To Recap Our Call…”
Use this phrase when you want to summarize what happened without sounding legalistic.
Example:
“To recap our call, you’ll review the proposal with your finance team this week and we’ll reconnect on Friday to confirm next steps.”
This framing is friendly, concise, and clearly points to outcomes.
2. “As We Discussed Today…”
This is a straightforward replacement recommended in many Hubspot-style email templates. It keeps the tone conversational and anchored in the present.
Example:
“As we discussed today, I’m sending over the implementation timeline and the onboarding checklist for your review.”
3. “Here’s What We Agreed On”
Use this when it is important that everyone is aligned. It feels collaborative instead of adversarial.
Example:
“Here’s what we agreed on after today’s meeting:”
- Kickoff date: March 4
- Primary point of contact: Jordan Lee
- Initial success metric: 20% increase in demo conversions
4. “Following Up on Our Conversation About…”
This phrase is helpful when you need to connect your email to a specific topic so the reader immediately remembers the context.
Example:
“Following up on our conversation about streamlining your onboarding, I’ve attached a rollout plan that fits your three-month timeline.”
5. “Thanks Again for Your Time Today”
Leading with gratitude, a best practice found in many Hubspot email examples, softens the transition into your recap or request.
Example:
“Thanks again for your time today. Below is a quick summary of what we covered and what will happen next.”
How to Structure a Follow-Up Email the Hubspot Way
Beyond specific phrases, the overall structure of your email determines how quickly a prospect can understand and act. A Hubspot-aligned format is short, skimmable, and explicit.
Step 1: Start With Context
Open with a brief reminder of where the conversation happened and why.
- “To recap our call earlier today…”
- “Following up on yesterday’s demo…”
- “Thanks again for meeting with me this morning…”
Step 2: Summarize Key Points
Use bullets to highlight the most important takeaways so your reader can scan quickly.
For example:
- Challenges you uncovered
- Solutions or features that resonated
- Any risks, constraints, or open questions
Step 3: Confirm Responsibilities
Make it easy to see who owns which action item. Clear ownership is central to Hubspot-style deal management.
Example format:
- You’ll: Share the proposal with procurement and legal.
- I’ll: Send a revised quote and contract with updated terms.
Step 4: Lock in Next Steps and Dates
Instead of vague language like “let’s touch base,” be concrete.
Better options include:
- “Are you available Thursday at 11:00 AM to review any questions?”
- “If I don’t hear back by Wednesday, I’ll send a brief reminder.”
- “Once you confirm, I’ll send calendar invites for your team.”
Examples Based on the Hubspot Source Article
The original article hosted on the Hubspot blog at this page outlines several tone-friendly alternatives. Here are adapted examples you can reuse:
- Instead of: “Per our conversation, I’m attaching the contract.”
Try: “As we discussed today, I’ve attached the contract for your review.” - Instead of: “Per our conversation, here is the pricing.”
Try: “To follow up on our call, here’s the pricing breakdown we walked through together.” - Instead of: “Per our conversation, you agreed to sign this week.”
Try: “Here’s what we agreed on: you’ll finalize the signature this week, and we’ll schedule onboarding for next Tuesday.”
Hubspot-Inspired Best Practices for Tone
In addition to replacing stiff phrasing, strengthen your overall tone to match modern expectations.
Be Direct but Polite
State what you need without hedging, while still sounding considerate. This balance is common in Hubspot templates and improves response rates.
Avoid Jargon and Formal Legal Language
Unless you are working directly with legal teams, keep your wording human. You can confirm agreements without sounding like a contract.
Make Every Sentence Earn Its Place
Busy decision-makers skim. Cut filler phrases and long windups. Lead with value, outcomes, and what you need from the reader.
Next Steps to Improve Your Sales Communication
To put these Hubspot-inspired strategies into practice:
- Review your last five follow-up emails and highlight any instance of “per our conversation” or similar phrases.
- Rewrite those lines using alternatives from this guide.
- Create a simple snippet library in your email or CRM so your team can reuse the best wording.
- Monitor replies and meeting acceptance rates to see how the new language performs.
If you want expert help optimizing broader sales processes, you can explore consulting options at Consultevo, which focuses on data-driven revenue operations and enablement.
By gradually shifting from vague, formal phrases to clear and collaborative wording aligned with Hubspot best practices, you will make your emails easier to read, harder to ignore, and far more effective at closing deals.
Need Help With Hubspot?
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