How to Use Hubspot Ratings and Reviews Templates from the Marketplace

The Hubspot ratings and reviews template marketplace helps you collect structured customer feedback and display it in a consistent, on-brand way across your site and marketing assets. This guide walks you step by step through finding, installing, and using these templates so you can turn customer opinions into actionable insights.

What Are Hubspot Ratings and Reviews Templates?

In Hubspot, ratings and reviews templates are prebuilt modules or page templates you can add to your CMS or landing pages to showcase customer feedback. They are designed to work within the Hubspot design manager so you can keep your layouts, typography, and brand styling aligned across your website.

These templates typically allow you to:

• Display star ratings with standardized visual styles.
• Show customer quotes, names, and other testimonial details.
• Highlight product or service feedback on key pages.
• Create a repeatable pattern for collecting and publishing reviews.

Using standardized assets from the marketplace keeps your implementation fast while still giving you room to customize.

Accessing the Hubspot Template Marketplace

Before you can use ratings and reviews content, you need to know where to locate modules and templates inside the Hubspot ecosystem.

Step 1: Open the Hubspot Design Tools

1. Sign in to your Hubspot account.
2. Navigate to Marketing > Files and Templates > Design Tools (names may vary slightly by account type).
3. Confirm that you have permissions to view and install marketplace assets.

Step 2: Browse the Hubspot Marketplace

1. From your top navigation, locate the link to the Marketplace.
2. Choose the section for Templates or Modules, depending on whether you want a full page template or a drop‑in component.
3. Use the search bar and type keywords like “ratings,” “reviews,” or “testimonials.”

This will surface ratings and reviews offerings that are built to work directly with your Hubspot CMS.

Choosing the Right Hubspot Ratings and Reviews Template

Not every template will match your design or use case. Evaluate each option carefully before installing it into your Hubspot account.

Key Factors to Consider

• Design compatibility: Check fonts, colors, and layout to see how easily they can be aligned with your brand.
• Content structure: Make sure the template supports the data you want to show, such as star rating, reviewer name, date, and comments.
• Responsiveness: Confirm that the module or template is mobile friendly and tested across common device sizes.
• Customization options: Look for customizable fields, toggles, and style controls in the module settings.
• Support and documentation: Choose marketplace items that include clear instructions, release notes, and support contact details.

If you are integrating ratings with other features like product pages or comparison charts, favor templates that are flexible and well-documented within the Hubspot environment.

Installing a Ratings Template in Hubspot

Once you have picked a marketplace item, you can install it into your Hubspot portal and make it available to your content creators.

Step 1: Purchase or Install from the Marketplace

1. On the template listing page, review the screenshots and documentation carefully.
2. Select the Install or Get template button, depending on whether it is free or paid.
3. Choose the correct Hubspot account if prompted.
4. Complete any checkout steps required by the marketplace.

After installation, the template or module appears in your design tools or theme structure inside Hubspot.

Step 2: Verify Installation in Design Manager

1. Return to Design Tools in Hubspot.
2. Search for the newly installed ratings or reviews item by name.
3. Open the module or template to confirm that all fields and settings are available.

This verification step ensures everything is properly added before you deploy the template on live pages.

Adding a Ratings Module to a Hubspot Page

After installation, you can place the ratings and reviews component into landing pages or website pages created in Hubspot.

Step 1: Open Your Target Page

1. In Hubspot, go to Marketing > Website or Landing Pages.
2. Select the page where you want to show ratings and reviews.
3. Click Edit to open the drag‑and‑drop editor or theme layout editor.

Step 2: Insert the Ratings Module

1. In the left sidebar, use the module search bar and type the name of the ratings or reviews module.
2. Drag the module into the desired section on your page.
3. Drop it into a column or full‑width area where feedback will be highly visible.

Placement near product details, pricing tables, or signup sections often works best for conversion‑focused Hubspot pages.

Step 3: Configure Ratings Content

1. Click the module once it is on the page to open its settings panel.
2. Enter sample reviews, including the headline, detailed feedback, and reviewer information.
3. Select the star or numeric rating for each review entry, as supported by the template.
4. Adjust display options such as the number of reviews shown and any sorting options.

Save and preview the page to confirm that your reviews appear correctly within the Hubspot editor and on the public URL.

Best Practices for Managing Reviews in Hubspot

Using ratings and reviews templates effectively requires a repeatable process for collecting and maintaining customer input.

Collecting High‑Quality Reviews

• Follow up with customers using Hubspot email sequences to request feedback after purchases or completed projects.
• Link to a form connected to your CRM so that each submission can populate the fields used by your reviews module.
• Ask focused questions that encourage specific, useful details rather than short, generic comments.

Keeping Reviews Up to Date

• Set a recurring reminder in Hubspot tasks to review and refresh testimonials on key pages.
• Retire outdated reviews that refer to old pricing, features, or policies.
• Highlight fresh feedback any time you launch a new product or service.

Maintaining Brand and Legal Compliance

• Ensure that you have permission to publish names and company information.
• Avoid editing reviews in ways that change the original intent.
• Include disclaimers if required by your industry or region.

Optimizing Hubspot Ratings Templates for Performance

Beyond simply adding feedback sections, you can use analytics and optimization features in Hubspot to improve performance.

Track Engagement with Ratings Sections

• Use heatmaps or click tracking tools to see whether visitors interact with reviews.
• Monitor scroll depth to confirm that users reach your ratings sections.
• Compare conversion rates for pages with and without reviews modules.

Test Placement and Layout

• Experiment with moving the ratings section higher or lower on the page.
• Test single long testimonials versus multiple shorter snippets.
• Use A/B tests in Hubspot to see which variation supports more form submissions or purchases.

Continuous testing helps you get the most out of the templates available in the Hubspot ecosystem.

Support Resources for Hubspot Ratings Templates

The official documentation for marketplace ratings and reviews content is hosted on the Hubspot knowledge base. For more details on template management, installation, and usage, review the resource at this Hubspot ratings and reviews marketplace guide.

If you need additional strategic guidance on how to align customer feedback with broader growth initiatives, you can also consult specialized partners. For example, Consultevo offers digital strategy and implementation services that can complement your internal team’s skills.

Next Steps for Your Hubspot Implementation

With ratings and reviews templates from the marketplace, you can standardize how you present social proof across your Hubspot pages. Start by selecting a template that fits your design, install it through the marketplace, and then connect it to your ongoing review collection process. Over time, refine placement, messaging, and layout using Hubspot’s analytics and testing capabilities so that every ratings section directly supports your marketing and sales goals.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`