How to Make Blog Posts Easy to Read: A Hubspot-Inspired Guide

Many marketers use Hubspot to publish content, but the real challenge is making each article easy to read, scan, and understand. When your posts are simple to follow, visitors stay longer, engage more, and are more likely to convert.

This guide breaks down practical techniques, based on principles shown in the original Hubspot blog article about hard-to-read posts, so you can transform dense content into clear, reader-friendly pages.

Why Readability Matters for Hubspot Blog Content

A blog that looks like a wall of text drives readers away, no matter how valuable the insights are. On platforms like Hubspot, where content supports lead generation and nurturing, bad formatting can quietly destroy performance.

Improving readability helps you:

• Keep visitors on the page longer
• Increase engagement with calls-to-action
• Boost comprehension and trust
• Support SEO by improving user signals

Good structure and formatting are just as important as strong ideas.

Common Mistakes That Make Hubspot Articles Hard to Read

The original Hubspot article on hard-to-read posts highlights several patterns that instantly make content feel overwhelming. Avoiding these mistakes is the fastest way to improve any page.

1. Dense Walls of Text

Long, unbroken paragraphs look intimidating on screens. Even interested readers will skim or bounce when they see huge blocks of copy.

Instead:

• Limit paragraphs to 2–4 sentences when possible
• Use line breaks to separate ideas
• Break complex explanations into multiple short sections

2. Weak or Missing Subheadings

A well-structured Hubspot article lets readers scan the page and instantly understand the flow. Without descriptive headings, people get lost.

To fix this:

• Use clear <h2> and <h3> tags
• Describe the benefit or idea in each heading
• Avoid vague titles like “Conclusion” when you can be specific

3. Poor Visual Hierarchy

When all text looks the same, nothing stands out. Key ideas, steps, or definitions should be visually distinct so readers can latch onto them quickly.

Improve visual hierarchy by:

• Using bold for key phrases sparingly
• Turning lists into bullet points or numbered steps
• Adding white space around important sections

Structuring a Hubspot Blog Post for Easy Scanning

A strong structure turns a long article into a simple, guided experience. Use this pattern for your next piece inside Hubspot or any CMS.

1. Start with a Clear Promise

Your introduction should tell readers:

• Who the article is for
• What problem it solves
• What they will learn by the end

A clear promise sets expectations and helps people decide to keep reading.

2. Use Hubspot-Friendly Sectioning

Break the core of the article into logical sections that match how your audience thinks about the topic. On Hubspot, this often means aligning with stages like awareness, consideration, and decision.

For each section:

• Give it a descriptive heading
• Open with one short summary sentence
• Expand with a few brief paragraphs or lists

3. End With Actionable Next Steps

Finish every blog post with a specific action the reader can take. This might be applying a framework, downloading a resource, or subscribing for more content.

Make the next step obvious, simple, and frictionless.

Formatting Techniques Inspired by Hubspot Best Practices

Even great structure fails if the formatting is cluttered. Use these simple techniques to keep everything clean and readable.

Use Short Paragraphs and Sentences

Shorter paragraphs create more white space, which makes pages easier to scan. Aim for one main idea per paragraph and avoid long, winding sentences.

When you sense a sentence getting complex, split it into two.

Leverage Lists for Clarity

Lists are ideal when you are:

• Breaking down steps in a process
• Comparing options or tools
• Highlighting key takeaways

Numbered lists work best for sequences, while bullet lists suit collections of related points.

Highlight Only What Matters

Overusing bold, italics, or color makes everything compete for attention. Instead, highlight only:

• Definitions or essential terms
• Key takeaways you want readers to remember
• Critical warnings or notes

Step-by-Step Process to Rewrite a Hard-to-Read Hubspot Post

You can systematically improve any existing article. Follow this simple workflow to turn a cluttered Hubspot page into a clean, high-performing asset.

Step 1: Analyze the Current Layout

1. Skim the page as if you were a new visitor.
2. Note where your eyes get tired or confused.
3. Identify long paragraphs, missing headings, and dense sections.

Step 2: Add a Clear Outline

1. List the main ideas the article should cover.
2. Group related ideas into sections.
3. Create <h2> and <h3> headings that match your outline.

Step 3: Break Up and Rewrite Paragraphs

1. Split long paragraphs into shorter chunks.
2. Rewrite complex sentences in simpler language.
3. Turn crowded explanations into lists where appropriate.

Step 4: Add Visual Cues and CTAs

1. Highlight key phrases sparingly.
2. Insert a clear call-to-action at the end.
3. Check that the page looks inviting on both desktop and mobile.

Optimizing Hubspot Content for SEO and User Experience

Readability and SEO are closely linked. Search engines reward pages that satisfy readers, so improving structure often boosts rankings.

To support SEO while keeping readers happy:

• Use your main keyphrase naturally in headings and text
• Write descriptive, human-friendly title tags and meta descriptions
• Include internal links to relevant resources, such as specialist SEO consulting pages
• Ensure your post answers the core question quickly and clearly

When in doubt, prioritize clarity. Algorithms increasingly measure how real people behave on your content, which means usability directly influences performance.

Putting Hubspot Readability Principles Into Practice

The best way to master readable content is to practice on your existing articles. Choose one underperforming blog post in Hubspot and apply the techniques from this guide today.

Focus on:

• Short, focused paragraphs
• Descriptive headings and subheadings
• Strategic use of lists and white space
• Clear calls-to-action that guide the reader

By consistently improving formatting and structure, you can turn every article into a more engaging, user-friendly experience that supports your broader marketing goals.

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