Hubspot Retargeting Guide: How to Re-Engage and Convert Your Visitors

Retargeting inspired by Hubspot best practices helps you reconnect with visitors who left your site without converting. By showing tailored ads and messages to people who already know your brand, you can turn missed opportunities into qualified leads and customers.

This guide walks through practical, step-by-step retargeting ideas you can adapt to your own tools while following Hubspot-style inbound marketing principles.

What Is Retargeting and Why Hubspot Marketers Rely on It

Retargeting is a strategy that shows ads or messages to users who have previously interacted with your website, content, or app. It keeps your brand visible and nudges people back into your funnel.

Marketers who follow Hubspot methodologies like it because retargeting supports every stage of the buyer’s journey and aligns with inbound tactics rather than intrusive ads.

Core Benefits of Retargeting

• Recover abandoned sessions and forms.
• Increase the ROI of existing traffic.
• Reinforce content and offers users already viewed.
• Support lead nurturing beyond email.

How It Fits the Hubspot-Style Funnel

Retargeting fits neatly into an attract–convert–close–delight model. It helps you:

• Attract repeat visitors with relevant ads.
• Convert engaged readers into leads.
• Close deals with bottom-of-funnel offers.
• Delight customers with helpful upsell content.

Set Up Audiences the Way Hubspot Marketers Do

Effective retargeting starts with clear audience segments. The more specific your segments, the better your creative and offers will perform.

1. Segment by On-Site Behavior

Borrowing from Hubspot-style analytics, build audiences around how people behave on your site:

• High-intent pages: pricing, demo, or comparison pages.
• Content depth: time on page or scroll depth.
• Blog categories: users who visited posts around a single topic.
• Engagement events: video plays, downloads, or clicks.

These segments let you deliver highly relevant ad messages based on demonstrated interest.

2. Segment by Funnel Stage

Hubspot-style lead management relies on lifecycle stages. Recreate this logic within your ad platforms:

• Anonymous visitors: people who visited but never converted.
• New leads: contacts who filled out a single form.
• Marketing-qualified leads: users with strong engagement.
• Opportunities or customers: known contacts tied to deals.

Map each segment to distinct offers so you avoid showing everyone the same generic ad.

Hubspot-Inspired Retargeting Campaign Ideas

Once your audiences are ready, you can launch campaigns tailored to specific behaviors and funnel stages, echoing Hubspot inbound principles.

3. Retarget Visitors Who Read Key Blog Posts

Blog traffic can be very high but often converts poorly. Retargeting those readers with related content or a simple lead magnet bridges the gap between reading and subscribing.

Action steps:

1. Create audiences for visitors to key blog categories or URLs.
2. Offer a relevant downloadable guide, checklist, or template.
3. Use ad copy that references the problem they were researching.

4. Recover Abandoned Lead-Gen and Demo Forms

Hubspot-centric marketers often focus on forms as a core conversion point. When a user starts but does not submit, they are showing high intent but low commitment.

Action steps:

1. Build audiences for visitors to your form or demo pages who did not see a thank-you page.
2. Serve ads that address common objections, such as time, cost, or complexity.
3. Test low-friction alternatives like a short inquiry form or live chat.

5. Use Retargeting to Promote Hubspot-Style Lead Magnets

Lead magnets such as ebooks, templates, and webinars are central to an inbound strategy. Retarget match your site visitors with specific assets that deepen their engagement.

Ideas:

• Offer industry-specific reports to visitors of relevant product pages.
• Show webinar ads to users who read educational content but did not convert.
• Promote toolkits, calculators, or planning worksheets that solve a narrow pain point.

Advanced Hubspot-Like Retargeting Tactics

After a few basic campaigns are running, you can add more sophisticated, Hubspot-style tactics to sharpen targeting and personalization.

6. Sequence Ads Based on Content Consumption

Instead of showing the same ad repeatedly, build sequences that move users through a learning path, just as a Hubspot nurture workflow does.

Example sequence:

1. Stage 1: promote a beginner guide or blog series.
2. Stage 2: show a case study after users engage with early content.
3. Stage 3: invite them to a demo or consultation.

Use time windows and engagement filters to progress users through each step.

7. Align Retargeting With Email Nurturing

Combine your email strategy with ad audiences to mimic the multi-channel approach often used by Hubspot practitioners.

• Retarget contacts who opened nurture emails but did not click.
• Exclude recent converters from sales-focused ads.
• Show complementary content offers to leads who clicked on specific topics.

8. Upsell and Cross-Sell Current Customers

Retargeting is not only for acquisition. It is powerful for expansion revenue when you already have trust.

Campaign ideas:

• Promote premium features to users on lower-tier plans.
• Cross-sell add-on services or integrations that match current usage.
• Invite loyal customers to exclusive webinars or beta programs.

Measuring and Optimizing Retargeting Performance

To keep your strategy efficient and aligned with Hubspot-style reporting, measure each campaign clearly and optimize consistently.

9. Track the Right Metrics

Focus on metrics that show true business impact, not just clicks:

• View-through and click-through conversions tied to leads and deals.
• Cost per lead and cost per opportunity.
• Frequency to ensure you do not overwhelm users.
• Return on ad spend across funnel stages.

10. Run Iterative Experiments

Borrowing from the testing mindset used in Hubspot campaigns, experiment with:

• Different offers for the same audience.
• Ad creatives tailored to specific pain points.
• Audience durations (e.g., 7, 30, and 90 days).
• Excluding segments that have already converted.

Start with clear hypotheses and keep only the variations that improve your conversion rate or lower acquisition costs.

Putting These Hubspot Retargeting Ideas Into Practice

To implement these ideas effectively, you can pair your marketing automation platform with expert consulting or additional tools. For advanced strategy, analytics, and implementation support, you might explore agencies and specialists such as Consultevo, who focus on performance-driven digital marketing frameworks.

For further reading on these concepts and more retargeting ideas, review the original resource that inspired this guide on the Hubspot blog: Hubspot Retargeting Ideas.

By segmenting visitors, tailoring offers, and continuously optimizing, you can build a retargeting engine that works hand in hand with your inbound strategy and maximizes the value of every visit to your site.