How to Manage Links in Hubspot Rich Text Modules

Learning how to add and edit links in Hubspot rich text modules is essential for converting visitors, guiding users, and improving your website navigation. This guide walks you through every step to work confidently with links in your content editor.

Understanding Links in Hubspot Rich Text Modules

In the Hubspot content editor, rich text modules allow you to format text, insert images, and add different types of links. You can link to existing pages, files, email addresses, or external URLs.

Before you begin, confirm that you are working in a rich text module on a page, blog post, knowledge base article, or email. The link tools are available in the content editor toolbar whenever text is selected.

Types of Links You Can Create in Hubspot

Within a Hubspot rich text module, you can insert several types of links depending on your goals:

Internal links to other website pages or blog posts
External links to third-party sites
File links to PDFs, images, or documents in your file manager
Email links that open the visitor’s default mail client
Anchor links that jump to a specific section on the same page

Each link type is configured from the same insert link menu in the rich text toolbar.

How to Insert a Link in a Hubspot Rich Text Module

Use the following steps to insert a basic hyperlink in Hubspot rich text:

Open your content
Navigate to your page, blog post, knowledge base article, or email and open it in the content editor.
Locate the rich text module
Click into the rich text area where you want the link to appear.
Select your text
Highlight the word or phrase you want to turn into a link.
Click the link icon
In the formatting toolbar, click the link button. This opens the link panel or pop-up.
Choose a link type
Select whether you are linking to a URL, content in Hubspot, a file, or an email address. The exact options may vary slightly depending on the editor type.
Enter the link details
Provide the required field, such as the URL, file, or email address. You can also customize link text if supported by your editor.
Set additional options
Optionally choose to open the link in a new tab or apply a nofollow attribute if available.
Apply the link
Click the confirm or apply button to insert the link into your Hubspot rich text module.

Inserting Internal Links to Hubspot Content

Internal linking helps users discover more content and supports your SEO strategy. In Hubspot, you can quickly link to existing pages, blog posts, or knowledge base articles.

Steps to Add Internal Links in Hubspot

Highlight the text in your rich text module.
Click the link button in the toolbar.
Choose the option to link to content hosted in Hubspot, such as “Page,” “Blog post,” or “Knowledge base article.”
Search or browse for the desired internal resource.
Select the item, then apply the link.

The editor will automatically generate the correct URL for the internal resource, keeping your links consistent.

Adding External Links in Hubspot

External links are used when you want to send users to another website or tool outside of your Hubspot domain.

Steps to Insert an External URL

Select the text you want to turn into a link.
Click the link icon.
Choose the option to link to a standard URL.
Paste or type the full URL, including the protocol (for example, https://).
Optionally set the link to open in a new tab if you want visitors to keep your site open.
Apply the link to finalize the change.

For more technical reference and screenshots, see the official Hubspot documentation on inserting links in rich text modules at this support article.

Linking to Files from Hubspot Rich Text

If you need to link to a PDF, image, or document, you can use the Hubspot file manager directly from the rich text editor.

Steps to Add a File Link

Highlight the anchor text in your module.
Open the link tool in the formatting bar.
Select the option to link to a file.
Browse or search the file manager for your file, or upload a new file if needed.
Confirm your selection to insert the file link.

The editor will insert a URL pointing to the chosen file, and visitors can click the text to download or open it in a new tab.

Creating Email Links in Hubspot

Email links launch the visitor’s default email client with a pre-filled address, and optionally a subject line.

Steps to Create an Email Link

Highlight the text you want to act as the email link.
Click the link icon in the Hubspot rich text toolbar.
Choose the option for an email address link.
Enter the email address, and if available, set a default subject line.
Apply the link to save your changes.

The editor will format the link as a mailto: URL, so clicking the link opens a new email draft.

Editing Existing Links in Hubspot

You can update or correct links in a Hubspot rich text module without recreating them from scratch.

Steps to Edit a Link

Click the linked text within your content.
In the small toolbar or panel that appears, click the edit or pencil icon.
Modify the URL, internal resource, file, or email settings as needed.
Update any advanced options, such as opening in a new tab.
Save or apply changes to update the link.

Always test your edited links in a preview or published view to make sure they behave as expected.

Removing Links in Hubspot Rich Text

Sometimes you need to remove a link but keep the text. This is simple in the Hubspot rich text editor.

Steps to Remove a Link

Click on the linked text.
Open the mini toolbar if it does not appear automatically.
Click the remove link or unlink icon.
Confirm the change; the text will remain but will no longer function as a link.

If you prefer, you can also delete the text and retype it without adding a link.

Best Practices for Links in Hubspot Content

Well-structured links improve both user experience and performance. When working in Hubspot, keep the following best practices in mind:

Use clear, descriptive anchor text that tells users what to expect.
Avoid generic phrases like “click here” when possible.
Test links in preview mode before publishing.
Use internal links to connect related resources and support navigation.
Open external resources in a new tab when appropriate.
Update or remove broken links regularly to maintain content quality.

These practices help ensure your Hubspot pages are easy to navigate and maintain.

Enhancing Your Hubspot Strategy

Effective link management is one part of building a strong digital presence with Hubspot. To go deeper into strategy, consider optimizing internal linking structures, mapping key conversion paths, and combining links with clear calls-to-action.

For broader marketing and CRM optimization beyond the built-in tools, you can explore expert resources such as Consultevo, which focuses on data-driven performance and implementation guidance.

By following the steps and best practices in this guide, you can confidently insert, edit, and manage links in any Hubspot rich text module, ensuring your content is both user-friendly and aligned with your overall goals.

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Hubspot links in rich text