Hupspot Salesforce Bulk Deletion Guide

Managing data between Salesforce and Hubspot can get messy if you do not control which records are deleted and when. This guide explains how to use the native Salesforce integration features to bulk delete Hubspot records safely, so your CRM data stays clean and aligned across both platforms.

How the Salesforce–Hubspot Integration Handles Deletions

Before you delete anything, it is important to understand how the Salesforce integration behaves when records disappear in either system. Deletions are not automatically mirrored in both databases, which protects you from accidental data loss but adds a few steps when you want a true clean-up.

By default, when you remove records from Salesforce or from Hubspot, the linked records in the other system are not automatically deleted. Instead, the connection between them is removed, and sync rules determine what happens next.

What Happens When You Delete in Salesforce First

If you delete a synced lead, contact, account, or opportunity in Salesforce, the corresponding record in Hubspot is not deleted. Instead, the integration unlinks them. Depending on your sync settings, the Hubspot record may remain but will no longer receive updates from Salesforce.

• The deleted Salesforce record is removed from the integration queue.
• The Hubspot record keeps its properties and history.
• The sync association to Salesforce is broken.

This means you must use an additional process if you want those Hubspot records deleted in bulk.

What Happens When You Delete in Hubspot First

When you manually delete contacts, companies, or deals in Hubspot, any related Salesforce records (leads, contacts, accounts, opportunities) stay intact. The sync relationship is severed, and future updates from Salesforce will not recreate the deleted Hubspot records unless you explicitly allow it through settings or manual resync operations.

Requirements for Bulk Deletion of Hubspot Records from Salesforce

To safely bulk delete Hubspot records using Salesforce data, you need a clear understanding of the integration settings, user permissions, and the types of objects you are working with.

Check Your Salesforce–Hubspot Integration Settings

Review the integration settings in both systems before any bulk operation. In particular, verify:

• Which Salesforce objects sync with Hubspot (leads, contacts, accounts, opportunities).
• Direction of sync for each object and property (Salesforce to Hubspot, or bidirectional).
• Whether deleted Salesforce records can recreate Hubspot records through any automation.

Adjust your settings if needed so that deleted or unlinked records do not reappear unexpectedly after a clean-up.

Confirm User Permissions

Bulk deletion affects many records at once, so you should confirm that you have the correct profile permissions in both systems:

• In Salesforce: Delete rights on the object type you plan to change or remove.
• In Hubspot: Rights to delete contacts, companies, or deals in bulk and to manage integration settings.

If you are unsure, coordinate with a Salesforce or Hubspot admin before running any bulk task.

Step-by-Step: Delete Hubspot Contacts in Bulk from Salesforce

This workflow outlines how to use Salesforce data to drive a large deletion of contacts in Hubspot. The core idea is to identify the records in Salesforce, pass that selection to Hubspot, and then safely delete them there.

1. Identify Target Records in Salesforce

Start with a Salesforce report or list view that captures the leads or contacts you want to remove from Hubspot. Common examples include:

• Old, unengaged leads that will no longer be worked by sales.
• Duplicates that have already been merged into a primary record.
• Test data created during implementation or training.

Make sure your filters are precise. Deleting the wrong set of contacts can remove valuable engagement history from Hubspot.

2. Export Salesforce IDs for Hubspot Sync

Once the report is final, export it from Salesforce with at least the following columns:

• Salesforce Lead ID or Contact ID.
• Email address (if available).

These identifiers will later help you locate and confirm the correct contacts in Hubspot.

3. Map Salesforce IDs to Hubspot Contacts

In your integration, Salesforce IDs are stored as properties on corresponding records in Hubspot. Use a contact list or advanced filter to match:

• Salesforce Lead ID property in Hubspot to the exported Salesforce lead IDs.
• Salesforce Contact ID property in Hubspot to the exported Salesforce contact IDs.

Upload the export file to create a static list in Hubspot, then build a smart list targeting those Salesforce ID properties. This ensures you are isolating only contacts that originated from or are linked to your Salesforce selection.

4. Review the Hubspot Contact List

Before deleting, sample and verify the records from the Hubspot list:

• Open a few individual records and confirm the Salesforce ID values match your export.
• Check recent engagement (emails, form submissions, deals) to ensure you really want these contacts removed.
• Confirm that no critical lifecycle stage or pipeline rules depend on the selected Hubspot contacts.

This review step is essential because Hubspot deletions can have downstream reporting and automation impacts.

5. Bulk Delete Contacts in Hubspot

When you are confident in the list, perform the bulk deletion inside Hubspot:

1. Navigate to the list of targeted contacts.
2. Select all records in the list.
3. Choose the bulk delete action.
4. Confirm the deletion in the prompt, understanding that Contact records and most associated analytics will be removed.

Deleted Hubspot contacts will no longer sync with Salesforce, and the integration association is cleared.

Handling Hubspot Companies and Deals in Bulk

The same high-level steps apply when cleaning up companies or deals in your integrated environment, but you must pay close attention to object-specific behaviors.

Using Salesforce Accounts to Clean Up Hubspot Companies

If your integration syncs Salesforce accounts with Hubspot companies, follow a similar pattern:

1. Create a Salesforce report for accounts that should no longer exist in Hubspot.
2. Export the Salesforce Account IDs.
3. Use the corresponding Salesforce Account ID property in Hubspot to build a company list.
4. Review the list to ensure there are no active opportunities or important relationships attached.
5. Bulk delete the companies in Hubspot if safe to do so.

Remember that any associated contacts or deals may still remain in Hubspot unless you explicitly delete those records as well.

Cleaning Up Hubspot Deals Based on Salesforce Opportunities

When Salesforce opportunities sync to Hubspot deals, you can:

• Identify closed-lost or irrelevant opportunities in Salesforce.
• Export their Salesforce Opportunity IDs.
• Match them to the Salesforce Opportunity ID property in Hubspot deals.
• Confirm that the associated contacts and companies will not be negatively impacted.
• Bulk delete the corresponding deals in Hubspot.

This approach keeps your Hubspot pipeline current and aligned with what sales is actually working in Salesforce.

Best Practices for Safe Bulk Deletion Across Hubspot and Salesforce

Because deletion is often irreversible, you should standardize a checklist for any large data clean-up between Salesforce and Hubspot.

Use Backups and Exports

Always export the list of records before deleting them in Hubspot. Keeping a CSV copy of IDs and emails allows you to audit changes later or restore data from backups if needed.

Align Teams and Document Rules

Document exactly which records may be deleted from Salesforce and which must stay active in Hubspot for marketing or reporting reasons. Make sure both marketing and sales teams agree on:

• Retention periods for stale leads and contacts.
• How to handle bounced, unsubscribed, and invalid emails.
• Whether deleted Salesforce records can be recreated in Hubspot in the future.

Test with a Small Sample First

Before any large-scale deletion, perform the full workflow on a small set of records. Confirm that:

• Records disappear correctly from Hubspot.
• No unexpected sync behavior recreates them.
• Reports, dashboards, and automations still behave as expected.

Additional Resources for Managing Hubspot–Salesforce Data

You can review the official Salesforce integration instructions for deleting Hubspot records in bulk here: Hubspot Salesforce deletion documentation.

For broader CRM strategy, automation design, and ongoing Hubspot optimization, you may also find consulting support at Consultevo, which focuses on integrated RevOps and CRM architecture.

With a careful process and clear integration rules, you can keep Salesforce and Hubspot aligned while safely deleting large batches of outdated or irrelevant records.