Fix Hubspot Salesforce Field Filter Issues
If you use Hubspot with a Salesforce integration, you may occasionally find that a Salesforce field does not appear as an option in lists, CRM filters, or workflows. This guide explains why that happens and how to resolve it step by step so your data syncs properly and your automation works as expected.
How the Hubspot–Salesforce integration syncs fields
When Hubspot is connected to Salesforce, the integration relies on a property mapping between the two systems. Each Salesforce field that you want to use inside Hubspot needs to be mapped to a corresponding Hubspot property.
If a field is not mapped, it cannot be used in:
- List filters
- CRM views and filters
- Workflow enrollment triggers or actions
Because Hubspot only exposes mapped fields, the first troubleshooting step is always to verify that the Salesforce field is correctly mapped to a Hubspot property.
Common reasons Salesforce fields are missing in Hubspot
There are several typical causes for not seeing the field you expect inside Hubspot tools:
- The Salesforce field is not mapped to any Hubspot property.
- The field is mapped to a different object than the one your tool is using.
- The field type is not supported or is partially supported by the integration.
- The field is excluded from Hubspot sync rules.
- There is a delay or error in the latest Salesforce–Hubspot sync.
Understanding these causes will help you systematically check each configuration area and ensure the Salesforce data you need is available in Hubspot.
Step-by-step: Check Salesforce mappings in Hubspot
Follow these steps to confirm that the Salesforce field is properly set up and synced into your Hubspot account.
1. Open Hubspot Salesforce settings
- Log in to your Hubspot account with admin access.
- Navigate to Settings.
- In the left sidebar, locate your Integrations section.
- Select the Salesforce integration to view its configuration.
You will now be able to access the mapping area that controls how Salesforce fields connect to Hubspot properties.
2. Review Hubspot property mappings
- Within the Salesforce integration settings, go to the Field mappings or Property mappings tab.
- Use the search function to look up the Salesforce field name.
- Check whether it is mapped to an existing Hubspot property.
If the field does not appear at all, it is not mapped and will not be available in Hubspot lists, filters, or workflows.
3. Confirm the correct Hubspot object
Hubspot organizes properties by object, such as:
- Contacts
- Companies
- Deals
- Tickets
Make sure that the Salesforce field is mapped to the correct Hubspot object that matches how you intend to filter or enroll records. For example, a deal-level Salesforce field must be mapped to a deal property in Hubspot for use in deal pipelines or automation.
4. Add or edit the Hubspot–Salesforce mapping
If you discover that the field either is not mapped or is mapped incorrectly, adjust it as follows:
- Create or select the appropriate Hubspot property that corresponds to the Salesforce field type and purpose.
- In the mapping interface, add a new mapping between the Salesforce field and the Hubspot property.
- Confirm the sync direction (for example, bidirectional or Salesforce to Hubspot) according to your data governance rules.
- Save the mapping and ensure there are no validation errors.
Once added, the mapping allows the Salesforce field values to sync into Hubspot and become available across your tools.
How to make the field usable in Hubspot filters and workflows
After mapping, the field still needs to meet a few conditions before it appears inside your lists, CRM filters, or workflow criteria.
Verify field type compatibility in Hubspot
Different Salesforce field types map to specific property types inside Hubspot. If you choose an incompatible type, the field may not display properly in filter or workflow options.
General guidelines:
- Text fields map to single-line or multi-line text properties.
- Picklists map to dropdown or multiple checkbox properties.
- Number and currency fields map to number properties.
- Date fields map to date picker properties.
Ensure your Hubspot property type aligns with the Salesforce field type so the field behaves correctly in list and workflow criteria.
Check object context inside Hubspot tools
Each Hubspot tool is tied to a specific primary object:
- Contact-based lists use contact properties.
- Company-based lists use company properties.
- Deal-based workflows use deal properties.
If your Salesforce field is mapped to a company property but you are building a contact-based list in Hubspot, that property will not appear as a filter option. Confirm you are working with the correct object type when building lists or workflows.
Allow time for Salesforce data to sync into Hubspot
Even after you configure the mapping, existing Salesforce records may require a sync cycle before the data is visible in Hubspot. To speed up verification:
- Trigger a manual sync from the Salesforce integration settings, if available.
- Open a sample record inside Hubspot and confirm the mapped property displays the correct value.
- Refresh your list, filter, or workflow editor after the sync completes.
Once values appear on records in Hubspot, the property should be available as a filter option.
Advanced Hubspot troubleshooting steps
If the field is still missing after mapping and syncing, consider deeper checks.
Review Hubspot sync rules and exclusions
In the integration settings, some fields or objects may be excluded from syncing to Hubspot. Review your sync rules to ensure the Salesforce field and related records are not blocked or filtered out before they reach Hubspot.
Check integration errors from Salesforce to Hubspot
Open the Salesforce integration error logs in Hubspot and look for:
- Field-level validation errors
- Permission or visibility issues on the Salesforce side
- API errors that might prevent updates
Correct any Salesforce security or validation issues, then re-run a sync to push clean data into Hubspot.
Confirm field visibility in Salesforce
If a Salesforce field is hidden from the integration user profile, Hubspot may not be able to read it. Work with your Salesforce admin to check:
- Field-level security for the integration user
- Page layout visibility
- Object permissions
After granting appropriate access, return to Hubspot and test the mapping and sync again.
When to consult official Hubspot Salesforce documentation
For the most precise, product-specific behavior, consult the official integration documentation provided by Hubspot. The source article explaining why some Salesforce fields cannot be selected in lists, CRM filters, or workflows is available here: Hubspot Salesforce field selection limitations.
This reference outlines field type support, known limitations, and special cases relevant to the Salesforce integration with Hubspot.
Improve your Hubspot and Salesforce setup strategy
Optimizing a connected CRM stack goes beyond fixing a single missing field. To build a robust integration between Salesforce and Hubspot, you should:
- Design a clear property architecture in Hubspot before mapping.
- Document naming conventions for all mapped properties.
- Standardize field types so reporting and automation remain consistent.
- Audit integration logs regularly to catch mapping or sync errors early.
If you need strategic help designing a scalable integration and automation framework, you can explore expert CRM and RevOps services at Consultevo, which includes guidance on best practices for Hubspot implementations.
Summary: Making Salesforce fields available in Hubspot
To make sure your Salesforce data can be used inside Hubspot lists, CRM filters, and workflows, you should:
- Verify the field is mapped to an appropriate Hubspot property.
- Confirm the property belongs to the correct object for your tool.
- Ensure the Hubspot property type matches the Salesforce field type.
- Run or wait for a sync so data populates in Hubspot records.
- Review integration errors, sync rules, and Salesforce permissions if problems remain.
By following these steps and using the official integration documentation as a reference, you can quickly resolve missing field issues and keep your Hubspot automation running smoothly with up-to-date Salesforce data.
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