Fix HubSpot Salesforce Sync Errors Step by Step
When your HubSpot and Salesforce integration runs into sync errors, data can quickly fall out of alignment between the two systems. This guide explains how to find, understand, and resolve the most common sync issues so your CRM data stays accurate and reliable.
How the HubSpot Salesforce Sync Works
Before troubleshooting, it helps to know how the integration behaves. The connector between HubSpot and Salesforce checks for changes in both systems and attempts to sync records on a regular schedule.
When something prevents a record from syncing, the integration logs an error and pauses sync for that specific record until the problem is addressed. Other records continue to sync normally.
- Errors are tracked at the record level (contacts, companies, deals, tasks, and more).
- Most issues stem from missing fields, validation rules, permissions, or deleted records.
- Errors do not usually break the entire integration, only the affected records.
Where to View HubSpot Salesforce Sync Errors
To fix problems, start by locating the sync error details. You can review errors globally or at the individual record level inside HubSpot.
Open the HubSpot Salesforce Integration Settings
- In your HubSpot account, go to Settings.
- Navigate to the integrations area and select the Salesforce integration.
- Open the sync health, sync errors, or similar dashboard section (naming can vary slightly by account version).
This area lists all current sync errors and provides filters to narrow down what you are seeing.
Filter and Sort Sync Errors in HubSpot
Use filters to investigate specific groups of errors:
- Object type: Limit the list to contacts, companies, deals, tasks, or other synced objects.
- Error type: Focus on permission errors, validation errors, missing record errors, or mapping issues.
- Date or status: See the newest errors, or only unresolved ones.
Each error entry includes:
- A description of what went wrong.
- The affected record and whether it originated in HubSpot or Salesforce.
- A link to open the record directly for deeper inspection.
Investigate Record-Level Errors in HubSpot
Many issues are best resolved from the individual record. You can open a record in HubSpot and review its sync status relative to Salesforce.
Check Sync Status on a HubSpot Contact or Company
- Open the relevant contact, company, or deal record in HubSpot.
- Look for the Salesforce sync section or integration card on the record sidebar.
- Review any warning messages, timestamps of the last sync, and links to the corresponding Salesforce record.
From the record, you may see direct prompts indicating what blocked the sync, such as missing required fields or validation rule failures in Salesforce.
Compare HubSpot and Salesforce Field Values
To identify mismatches:
- Open the record in HubSpot and the matching record in Salesforce side by side.
- Check fields marked as required in Salesforce.
- Confirm field types are aligned with mapping rules.
- Verify any lookup or picklist fields meet Salesforce validation requirements.
If a field is missing or has an invalid value, update it in the appropriate system and then retry the sync.
Resolve Common HubSpot Salesforce Sync Errors
While there are many possible error messages, most fall into a few repeatable categories. The integration between HubSpot and Salesforce usually provides a brief explanation you can act on immediately.
Permission and Access Errors
If the Salesforce user connected to HubSpot does not have sufficient permissions, the sync can fail when creating or updating records.
To resolve:
- Confirm the integration user in Salesforce has read and edit access to the relevant objects and fields.
- Ensure the user can create records where needed (such as leads, contacts, or accounts).
- Update Salesforce profiles or permission sets to allow the actions the integration requires.
After adjusting permissions, return to the error in HubSpot and trigger a manual retry if available.
Validation Rule and Required Field Errors
Salesforce validation rules and required fields often cause sync failures when data coming from HubSpot does not meet the criteria.
Typical scenarios include:
- Missing values for fields marked as required in Salesforce.
- Values that do not match allowed picklist options.
- Format constraints such as minimum length or pattern rules.
To fix these:
- Read the full validation error message in the sync error details.
- Update the record in HubSpot or Salesforce to satisfy the rule.
- Verify that your field mappings send compatible values to Salesforce.
- Retry the sync from the error screen or allow the next scheduled sync to run.
Deleted or Missing Records
Another frequent issue occurs when a record was deleted in Salesforce but still exists in HubSpot, or vice versa.
To resolve:
- Open the error and confirm whether the linked Salesforce record still exists.
- If it was intentionally deleted, decide whether to delete or un-sync the corresponding HubSpot record.
- If it was removed by mistake, recreate the record in Salesforce and re-establish the link, or let HubSpot create a new record on sync if your settings allow it.
Field Mapping and Data Type Mismatches
Incorrect or outdated field mappings can cause sync failures between HubSpot and Salesforce.
- In HubSpot integration settings, review the current field mappings for each object.
- Check that data types match (for example, date to date, number to number).
- Adjust mappings where necessary so values from HubSpot match what Salesforce expects.
- Save changes and retry affected syncs.
Best Practices to Prevent Future HubSpot Sync Errors
A few proactive steps can significantly reduce how often sync issues appear between HubSpot and Salesforce.
- Standardize data entry: Align picklists and naming conventions so users enter information consistently.
- Review new validation rules: Whenever you add or change a Salesforce validation rule, verify that records from HubSpot will still pass.
- Audit field mappings regularly: When new properties or fields are created in either system, update mappings promptly.
- Monitor the error dashboard: Check the sync error list in HubSpot on a regular schedule to catch patterns early.
Additional HubSpot Salesforce Resources
You can see the original reference for resolving Salesforce integration sync errors in the official documentation: HubSpot Salesforce sync error guide.
If you need help designing a more robust CRM integration strategy, you may also consider working with specialists. For strategic consulting, visit Consultevo for expert guidance on CRM architecture, automation, and integration planning.
By learning how to read error details, adjust field mappings, and align validation rules, you can keep your HubSpot and Salesforce data in sync and avoid recurring issues that slow down your team.
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