How to Use Hubspot SEO Recommendations Effectively

Hubspot offers built-in SEO recommendations that help you find and fix issues across your website so your content can rank better in search results.

This guide explains how to understand the recommendations, where to find them, and how to act on each item in a structured way.

Overview of Hubspot SEO Recommendations

The SEO recommendations tool scans your website and flags issues that can affect your organic performance. These checks focus on technical SEO, on-page optimization, and user experience signals that search engines evaluate.

In the tool, recommendations are grouped by type and importance so you can prioritize what matters most for visibility and crawlability.

Accessing the Hubspot SEO Tool

To start working with SEO recommendations, you first need to access the optimization interface in your account.

1. Sign in to your account.
2. Open the marketing or website section, depending on your subscription.
3. Navigate to the SEO or optimization area where recommendations are listed.

You will see an overview of domains or subdomains being analyzed, along with the number of issues found.

Understanding Recommendation Categories in Hubspot

Each website is scanned for a variety of SEO issues. Hubspot groups these into clear categories so you can approach optimization systematically.

On-page SEO recommendations

These alerts focus on how each page communicates its topic to search engines and users.

• Missing or duplicate title tags
• Missing or duplicate meta descriptions
• Headings that are not optimized or are missing
• Thin or low-quality page content

Addressing these issues improves relevance and click-through rate from search results.

Technical SEO recommendations

Technical issues can prevent search engines from crawling or indexing your content correctly.

• Broken internal links or external links
• Redirect chains or loops
• Missing or incorrect canonical tags
• Problems with sitemaps or robots directives

Fixing these problems ensures that your site is accessible and understandable to crawlers.

User experience and performance signals

Search engines evaluate how fast and usable your pages are.

• Slow page load times
• Large image files
• Uncompressed or render-blocking resources
• Mobile usability issues

Improving these factors can help users stay longer on your site and can indirectly support better rankings.

How Hubspot Prioritizes Issues by Severity

Not every issue has the same impact on SEO. The recommendations interface ranks items so you can focus on what matters most.

• Critical or high-impact issues are flagged as top priority because they may prevent indexing or severely hurt performance.
• Medium-priority issues should be addressed after critical items. They often involve on-page optimization and internal linking.
• Low-priority suggestions are improvements that can refine your strategy once core problems are resolved.

Within the recommendations list, you can filter by severity, type, or affected pages to build a clear action plan.

Working Through Hubspot SEO Recommendations Step by Step

Use a structured approach so you can track progress and avoid missing important items.

Step 1: Filter by domain and page type

If you manage multiple domains or subdomains, start by filtering to the area that drives the most business value, such as your primary marketing site or blog.

• Choose the main domain in the filter menu.
• Drill down to specific sections such as landing pages, blog posts, or resource pages.

This helps you work on the most impactful content first.

Step 2: Fix critical technical issues

Next, focus on the recommendations that can block search engines or cause major crawl problems.

• Resolve server errors and 404 pages by updating or removing broken links.
• Correct redirect loops and long redirect chains.
• Ensure canonical tags point to the correct primary URLs.

As you fix each issue, mark it as resolved and trigger a re-scan when appropriate so the system can confirm the fix.

Step 3: Optimize on-page content

After handling technical issues, move on to on-page optimizations suggested in the recommendations list.

1. Update page titles so they describe the content clearly and include relevant phrases.
2. Write or refine meta descriptions to improve search snippet click-through.
3. Use headings logically to structure the page and highlight key topics.
4. Expand thin content with helpful, original information that answers user questions.

Make sure each page targets a clear topic and avoids unnecessary keyword repetition.

Step 4: Improve performance and mobile experience

The recommendations may highlight speed and usability issues that degrade user experience.

• Compress large images and use modern file formats where possible.
• Minimize unused scripts and styles.
• Test pages on mobile devices to confirm that layout and fonts are easy to read.

These improvements help your pages load faster and keep visitors engaged.

Using Hubspot Insights to Prioritize Content Fixes

Optimization should focus on the pages that have the greatest potential impact on traffic and conversions.

• Identify high-traffic pages with unresolved recommendations.
• Review key landing pages for issues that may affect lead generation.
• Monitor performance metrics before and after making changes.

This data-driven approach ensures you spend time where it will produce measurable results.

Collaborating With Your Team on Hubspot SEO Tasks

SEO improvements often involve marketers, developers, and content creators. Use your task management or project tools to coordinate work on the recommendations list.

• Assign technical tasks such as redirect fixes or script optimization to developers.
• Assign title, description, and content updates to writers or editors.
• Set deadlines and track which items have been completed and re-scanned.

Clear ownership and communication help you move through the recommendation backlog efficiently.

Reviewing Progress and Re-scanning in Hubspot

After implementing fixes, use the SEO tool to re-evaluate the affected pages.

1. Wait for changes to deploy and clear caches if needed.
2. Run a new scan or wait for the next scheduled analysis.
3. Confirm that resolved issues disappear from the list.
4. Watch for new recommendations that appear as your site evolves.

Regular review keeps your website aligned with best practices and prevents small problems from becoming serious SEO obstacles.

Additional Resources for Mastering Hubspot SEO

To deepen your understanding of the platform and its optimization features, explore external guidance and training materials.

• Read the official documentation on SEO recommendations at this support article.
• Consult specialist guides and services from agencies such as Consultevo for broader search strategy support.

By regularly reviewing and acting on SEO recommendations, you keep your website healthy, discoverability high, and content aligned with user intent.

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