Optimize SEO with HubSpot Recommendations

HubSpot provides built-in SEO recommendations that help you find and fix technical and on-page issues across your website, landing pages, and blog posts so you can improve search visibility and organic traffic.

This guide explains how to access, understand, and act on the recommendations shown in your optimization tab and within the central SEO tool interface.

Understanding the HubSpot SEO Recommendations Tool

Before you start optimizing, it is important to understand how the SEO tool in HubSpot scans your content and groups issues. Recommendations are generated for pages and blog posts that are hosted on or connected to your account through the domain settings.

The recommendations you see are based on automated crawls that evaluate elements such as HTML structure, metadata, performance, and internal linking. These checks run in the background and update periodically as your content changes.

Where HubSpot SEO Data Comes From

The platform uses an internal crawler to review the URLs associated with your primary and secondary domains. It focuses on live content that can be accessed publicly. If a page is blocked by robots.txt, password protected, or returns errors, it may not appear in the recommendation list.

The results are organized into high-level categories and specific issues, so you can quickly see what has the most impact on your organic performance.

How to View SEO Recommendations in HubSpot

You can view SEO recommendations in two main locations: directly from the content editor for an individual asset, and in the centralized SEO recommendations dashboard where you can see issues across your entire site.

View Recommendations from the Content Editor in HubSpot

When you are editing a page or blog post, you can open the optimization panel to see suggestions for that specific piece of content.

1. In your account, navigate to Marketing > Website or Marketing > Blog, depending on what you want to update.
2. Open the page or blog post editor.
3. Locate and click the Optimize or SEO panel on the left or right sidebar, depending on your template and editor layout.
4. Review the list of SEO recommendations displayed for that individual URL.

From here, you can fix issues directly in the editor, such as updating titles and meta descriptions, adding alt text to images, or improving heading structure. The panel will refresh as you make changes.

View Sitewide SEO Recommendations in HubSpot

To see a complete list of issues for all scanned URLs, use the dedicated SEO tool interface.

1. In your account, go to Marketing > Website > SEO.
2. Select the Recommendations tab.
3. Use filters to view recommendations by domain, URL, or issue type.
4. Click an individual recommendation to see the affected pages and suggested actions.

This central view helps you prioritize fixes that impact many URLs at once, such as missing metadata or duplicate content patterns.

HubSpot Recommendation Categories Explained

HubSpot groups SEO recommendations into clear categories so you can understand both technical and content-related issues at a glance. While the exact labeling may change over time, the core themes remain consistent.

On-page SEO and Content Issues in HubSpot

Common on-page recommendations include:

• Title tag improvements: Titles that are missing, too short, too long, or not descriptive enough.
• Meta description issues: Missing or duplicate descriptions that reduce click-through rates.
• Heading structure: Suggestions to use proper H1 and subheading hierarchy for clarity.
• Thin or duplicate content: Content that is not unique or does not provide enough value.

These recommendations help you align each page with search intent and improve visibility in search engines.

Technical SEO Recommendations in HubSpot

Technical issues can prevent search engines from crawling and indexing your content efficiently. The tool often flags:

• Broken internal links that lead to 404 pages.
• Redirect problems, such as chains or loops.
• Mobile usability issues that affect user experience and rankings.
• HTTPS and security-related items for domains that are not fully secure.

Addressing these items helps maintain a healthy website structure and improves overall crawlability.

Performance and Experience Recommendations in HubSpot

Site speed and user experience are increasingly important for SEO. Performance-related suggestions may include:

• Compressing or resizing large images.
• Reducing render-blocking scripts or styles.
• Limiting heavy third-party scripts that slow pages.
• Improving core layout elements for better usability.

By applying these recommendations, you can improve both search performance and user satisfaction.

Prioritizing HubSpot SEO Recommendations

Not every issue has the same impact. Use the interface to prioritize which fixes to tackle first.

• Focus on high-impact categories such as crawl errors, missing titles, and broken links.
• Filter by page importance and start with key landing pages, high-traffic posts, and core conversion pages.
• Group similar issues so you can fix them in batches, such as updating templates or modules used across many URLs.

This approach allows you to get measurable improvements without being overwhelmed by a long list of smaller tasks.

Fixing Common Issues Using HubSpot Tools

You can resolve most SEO recommendations using standard editing features and settings. Below are practical steps for common issues.

Update Titles and Meta Descriptions in HubSpot

1. Open the page or blog post editor.
2. Navigate to the Settings or SEO tab.
3. Edit the Page title and Meta description fields based on the recommendation.
4. Use clear, concise wording aligned with the main topic.
5. Save and publish or update the content.

The optimization panel will update after the next check, showing if the issue has been resolved.

Fix Image Alt Text and Media Issues in HubSpot

1. In the editor, click each image module or block.
2. Locate the Alt text field.
3. Add a short, descriptive phrase that explains the image context.
4. Avoid stuffing keywords; focus on clarity and accessibility.
5. Update and republish the page.

This helps search engines better understand your visual content and improves accessibility for screen readers.

Resolve Broken Links Using HubSpot Tools

1. From the SEO recommendations dashboard, open the list of pages with broken links.
2. Click a specific page to open it in the editor.
3. Find the linked text or button that leads to an error.
4. Update the URL, remove the link, or redirect the destination as appropriate.
5. Save changes and verify that the link now works.

Use the built-in URL redirects tool as needed to ensure old URLs still route users and search engines to the correct page.

Best Practices for Ongoing SEO Management in HubSpot

Treat SEO recommendations as part of a continuous optimization process, not a one-time project. The interface is most powerful when checked regularly and used alongside your analytics data.

• Review recommendations on a weekly or monthly schedule.
• Align SEO fixes with content updates, new page launches, and campaign releases.
• Track organic traffic and rankings to measure the impact of your changes.
• Use topic clusters and internal linking strategies to strengthen topical authority.

Combining technical fixes with strong content strategy will provide the best long-term results.

Additional Resources for HubSpot SEO Users

You can expand your knowledge and refine your strategy by exploring additional resources and tools alongside the built-in recommendations.

• Read the official documentation on viewing SEO recommendations in the knowledge base: How to view SEO recommendations.
• Work with specialists who understand both platform configuration and broader strategy, such as the consultants at Consultevo.

By combining the automated insights provided in your account with expert guidance and a clear content plan, you can steadily improve your site’s performance and ranking potential.