Hubspot-Style Guide to Creating Highly Shareable Content

Marketers who study Hubspot quickly notice how consistently its team publishes content that earns clicks, shares, and backlinks. By reverse-engineering these practices, you can build your own repeatable system for shareable content that drives traffic and leads.

This how-to guide distills tactics inspired by the original Hubspot article on shareable content and turns them into a practical framework you can apply to any brand, in any industry.

Why the Hubspot Approach to Shareable Content Works

The Hubspot approach is effective because it combines data, empathy, and strong editorial standards. Instead of guessing what might go viral, Hubspot-style content focuses on solving real problems for clearly defined audiences.

At a high level, this method works because it:

Starts with audience research instead of ideas pulled from thin air.
Uses search and social data to validate topics before writing.
Structures content for scanning, not just reading.
Incorporates original examples, templates, and frameworks.
Optimizes for both humans and search engines from the start.

The result is content that readers want to share because it is genuinely useful, not just well-promoted.

Step 1: Use Hubspot-Style Research to Find Shareable Topics

Shareable content starts with topics people already care about. Borrow a page from Hubspot and build your ideas from data, not assumptions.

Map Your Core Audiences

First, list your primary audience segments. For each, document:

Main goals and desired outcomes.
Daily tasks related to your product or service.
Frequent frustrations, fears, or obstacles.

This simple persona snapshot keeps you focused on content that solves specific problems instead of chasing trends that do not connect to your offer.

Analyze Search and Social Data

Next, validate each topic using data, similar to how the Hubspot editorial team would qualify ideas.

Check search demand: Use keyword tools to see search volume, intent, and difficulty for your ideas.
Study SERP results: Review the top-ranking pages and note formats, word counts, and angles that perform well.
Scan social platforms: On LinkedIn, X, Reddit, and Facebook groups, look for repeated questions and posts with strong engagement on your topic.

Choose topics that show both ongoing search interest and clear evidence that people share them socially when they get helpful answers.

Step 2: Plan Content with a Proven Hubspot-Like Structure

Once a topic is validated, outline your article using a structure inspired by the Hubspot blog: clear, skimmable, and actionable.

Create a Clear Promise in the Introduction

Your introduction should quickly answer three questions:

Who is this for?
What will they learn?
Why is it valuable right now?

State the main outcome in one or two sentences, then immediately preview the steps or sections you will cover. This builds trust and keeps new visitors engaged.

Use Logic-Based Sections and Subsections

Organize your article into sections that feel like a step-by-step journey. A Hubspot-inspired outline for a how-to piece might look like this:

Define the problem.
Explain why common approaches fail.
Introduce your framework or method.
Walk through each step with examples.
Provide templates or checklists.
Close with next steps and additional resources.

Within each section, use bullet points and short paragraphs so readers can scan quickly and still understand the key ideas.

Step 3: Write Shareable Content the Hubspot Way

Writing style matters as much as the topic. Hubspot-style content is clear, practical, and specific, avoiding fluff while still being approachable.

Focus on Actionable, Concrete Advice

Transform abstract tips into steps readers can follow immediately. For each main idea, ask:

Can the reader do something with this in the next 10 minutes?
Have I provided an example, script, or checklist?
Is there a way to show, not just tell?

For instance, instead of saying “optimize for your audience,” provide exact prompts, question lists, or mini-workflows they can copy.

Use Examples and Micro-Case Studies

One of the strengths of the Hubspot blog is frequent use of examples. To make your content more shareable:

Include micro-case studies, even if they are anonymized.
Show before-and-after snapshots of campaigns or posts.
Add short scripts for outreach, captions, or email copy.

Readers often share content that gives them something they can paste directly into their own work.

Step 4: Format and Design for Maximum Shareability

Well-structured formatting is a hallmark of the Hubspot blog experience. It makes your article friendly to both readers and algorithms.

Make Your Article Easy to Scan

To keep readers on the page and encourage sharing:

Break text into short paragraphs of 1–3 sentences.
Use descriptive headings that clearly label each section.
Highlight key phrases with bold text sparingly for emphasis.
Use ordered and unordered lists to summarize steps and tips.

These simple formatting choices lower cognitive load and help busy readers extract value quickly.

Include Visual or Structural Assets

Whenever possible, add simple assets that mirror what you see on the Hubspot blog, such as:

Framework diagrams (even as simple images).
Downloadable checklists or worksheets.
Summary tables that compare options or steps.

Assets like these give people a concrete reason to bookmark or share your article with teammates.

Step 5: Optimize Like Hubspot for SEO and Engagement

Shareable content needs visibility. While your primary goal is to help readers, follow a disciplined optimization process similar to what Hubspot uses.

On-Page SEO Essentials

Before publishing, run through an optimization checklist:

Use a clear primary keyphrase in the title, slug, and introduction.
Include related phrases and questions naturally in the body.
Add internal links to relevant guides, services, or tools.
Use descriptive alt text for any images you embed.
Write a concise meta description that states the main benefit.

These actions help search engines understand the page while keeping the focus on usefulness.

Drive Engagement Signals

Platforms reward content that demonstrates engagement. To encourage readers to interact:

Add a short call-to-action asking readers to comment with their experiences or questions.
Include prompts to share the article with a colleague who faces the same challenge.
Offer a related downloadable resource in exchange for an email sign-up.

These Hubspot-inspired tactics build both audience trust and measurable results.

Step 6: Repurpose Your Hubspot-Inspired Content Across Channels

Once you have a strong, shareable article, extend its reach by repurposing it, just as large content teams do.

Turn Articles into Multiple Formats

From a single in-depth piece, you can create:

Short LinkedIn posts pulling out one key framework.
Carousel slides summarizing a checklist or sequence of steps.
Email newsletter segments highlighting one action item.
Short scripts for video explainers or webinars.

Each format uses the same core insights but adapts them to how people consume content on different platforms.

Build a Library of Related Resources

Over time, cluster your content into themes and link them together. This mirrors how the Hubspot site organizes learning paths and topic clusters.

Create pillar pages that introduce broad topics.
Publish supporting articles that dive deeper into subtopics.
Interlink pages so readers can easily continue learning.

This structure increases time on site, strengthens topical authority, and naturally boosts shareability.

Next Steps for Implementing This Hubspot-Style System

You do not need a huge team to apply these Hubspot-inspired methods. Start with one or two high-impact topics and run them through the full process: research, outline, write, format, and repurpose.

If you want expert support implementing a scalable content strategy based on these principles, you can explore consulting services at Consultevo.

To study the original inspiration behind this guide, review the source article on shareable content from Hubspot here: Hubspot expert tips on shareable content.

Apply these steps consistently, and you will build a content engine that not only attracts traffic but also earns real trust, engagement, and shares.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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