How to Set Up a Site Search Results Page in HubSpot

Configuring a dedicated search results page in HubSpot ensures that every search field on your site returns relevant, well-formatted results that match your brand and layout.

This guide walks you through creating a search results template, wiring it to your search field, and testing the experience so visitors can quickly find what they need.

Why a Custom HubSpot Search Results Page Matters

A properly configured search results page offers:

• Consistent styling aligned with your theme.
• Better user experience and navigation.
• More control over search behavior and layout.
• Improved engagement and lower bounce rates.

Instead of relying on generic behavior, you will define exactly how your results page behaves inside your HubSpot content system.

Key Concepts for HubSpot Search Results

Before you start building, understand these elements used by HubSpot search:

• Search field module – The input where visitors type their query.
• Search results template – A special page template that displays the results.
• Search results module – The module that outputs titles, summaries, and links.
• Query parameters – URL values that pass the search term to the results template.

HubSpot connects these pieces so that any search term entered in a site search field is sent to your dedicated results page.

Step 1: Create a Search Results Template in HubSpot

Start by creating a template that will power the results page.

1. In your HubSpot account, open Marketing > Files and Templates > Design Tools.

2. Click File > New file.

3. Select Template and choose an appropriate base layout (for example, a page template that matches your theme).

4. Name the file something like site-search-results for clarity.

5. Click Create to open it in the layout editor.

Now you will add modules that will render actual search results.

Adding the HubSpot Search Results Module

Within your new template:

1. In the left sidebar, search for the Search results module.

2. Drag the module into the main content area of the template.

3. Configure module settings, such as:

   • Title or heading to show above results.
   • Number of results per page.
   • Fields to display (e.g., title, description, featured image).
   • Whether to show pagination links.

4. Adjust styling using theme options or custom CSS as needed.

Once this is in place, your HubSpot template is ready to respond to search queries provided by the search field module.

Step 2: Create a Search Results Page from the HubSpot Template

Next, convert the template into a live page on your site.

1. Go to Marketing > Website > Website Pages (or Landing Pages, depending on your use case).

2. Click Create, then choose Website page.

3. Select the search results template you just built.

4. Give the page a clear internal name, such as Search Results.

5. Set the URL slug (for example, /search) and ensure it fits your overall site structure.

6. Review page settings like title, meta description, and language.

7. Click Publish to make the page live.

This published page will now act as the destination for any site search queries triggered from your HubSpot search fields.

Step 3: Configure the HubSpot Search Field Module

Now attach your on-site search fields to the new results page.

1. Open the page or template where your search field module is placed.

2. Click the Search field module to open its settings in the sidebar.

3. Locate the option for the Results page or Search results page.

4. Select the search results page you published in the previous step.

5. Confirm that the Query parameter setting matches the parameter expected by the search results module (commonly something like q).

6. Update or publish the page or template so the new configuration is live.

Once this is done, any term entered into that search field will be sent to your HubSpot search results page via the URL query string.

Optional: Using Multiple HubSpot Search Fields

If your site has several search fields—for example, one in the header and another in a sidebar—you can:

• Point them all to the same results page for consistency.
• Use variations of the search field module that pass different query parameters if needed.
• Create separate results pages and templates for specific content sections (like blog-only search).

All of this remains manageable from within the same HubSpot design environment.

Step 4: Test Your HubSpot Site Search Experience

Testing ensures that the user experience is smooth and that your configurations work as intended.

1. Open a live page that contains a search field.

2. Type a term that you know appears on your site (for example, a blog post title or a product name).

3. Submit the search.

4. Confirm that you are redirected to the correct search results page and that results appear.

5. Try a search that should return no results, and check the messaging that appears.

6. Test on both desktop and mobile views.

If results are not showing as expected, return to your HubSpot template and verify that the search results module is present and properly configured, and that query parameters match between the field and results template.

Styling and Optimizing HubSpot Search Results

Once search is functional, focus on usability and performance.

• Adjust spacing and typography so results are easy to scan.
• Highlight search terms in titles or excerpts if supported by your module or custom code.
• Limit clutter by hiding unnecessary fields or meta information.
• Leverage theme settings to keep styling consistent with the rest of your HubSpot pages.

For advanced customization, you can edit the underlying coded template or add custom CSS so that your search page aligns with your brand guidelines.

Advanced Resources for HubSpot Search Configuration

To go deeper into the technical details and latest capabilities, consult the official HubSpot documentation for setting up a results page to use a search field on your site. You can review the current reference here: HubSpot site search results documentation.

If you need strategic help with implementation, UX design, or SEO alignment around your search experience, you can also explore specialized consulting services at Consultevo.

Summary: Building a Reliable HubSpot Search Experience

By creating a dedicated results template, publishing a results page, wiring up the search field module, and testing thoroughly, you can deliver a polished on-site search experience powered by HubSpot.

This process gives you full control over layout, styling, and usability, helping visitors quickly locate the most relevant content on your website.

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