HubSpot Guide to Getting on Snapchat Discover
Marketers who work with HubSpot often want to expand their reach on mobile platforms, and Snapchat Discover is one of the most coveted placements for brand storytelling and news content.
Snapchat Discover is a curated area inside the Snapchat app that showcases content from major publishers, entertainment companies, and select brands. Access is limited and highly competitive, but understanding how it works helps you shape a realistic strategy for your own organization.
What Is Snapchat Discover?
Snapchat Discover is a section of the app where users can watch premium, editor-selected content from media partners. It is separate from Stories and Spotlight, and it is built for daily, mobile-first viewing.
Discover channels are run by approved publishers who produce vertical video, animations, and interactive pieces tailored to Snapchat’s audience, especially Gen Z and younger millennials.
- Full-screen vertical video experiences
- Daily or frequent publishing schedules
- Curated by Snapchat editors
- Monetized through Snap Ads and brand sponsorships
Key Requirements Before You Pitch HubSpot-Style Content
Before any brand or publisher can get into Discover, Snapchat looks for a strong foundation. Teams used to operating with HubSpot-grade content operations will recognize these expectations.
1. Build a Recognizable Brand Off Snapchat
Discover partners typically already have an established presence, such as:
- Well-known media outlets
- Recognized entertainment brands
- Fast-growing digital publishers and creators
Snapchat prioritizes organizations that can bring an existing audience and a reputation for consistent, high-quality content.
2. Prove You Can Publish at Scale
Snapchat Discover is updated constantly. Partners must show they can produce mobile-first stories on a tight schedule, sometimes daily. Teams that manage editorial calendars, similar to how a HubSpot content team would, tend to have an advantage.
Expect to demonstrate:
- Regular publishing history on other platforms
- Video production capabilities
- Editorial planning and review processes
3. Match Snapchat’s Audience and Tone
Discovery content is tailored to younger, mobile-native users. Snapchat looks for storytelling that feels authentic, fast-paced, and visually driven.
Winning formats include:
- Short news explainers
- Behind-the-scenes entertainment clips
- Pop culture coverage
- How-tos and listicles adapted into video form
How to Prepare a Discover Pitch with a HubSpot Mindset
While there is no public self-serve form for joining Discover, you can prepare like a data-driven HubSpot team. That way, if you connect with Snapchat’s partnerships team, you are ready with a strong case.
Step 1: Define Your Editorial Mission
Clarify why your channel should exist on Discover and what unique value it brings. Treat it like defining a content mission statement:
- Who you serve (your target audience)
- What topics you cover
- How your content style stands out
This mission keeps your programming consistent and recognizable.
Step 2: Design a Mobile-First Content Format
Next, outline specific show concepts that fit Discover’s style. Use short, episodic formats similar to how a HubSpot video series would be planned, but optimized for vertical, tap-through viewing.
Consider:
- Episode length (usually a few minutes or less)
- Vertical 9:16 orientation
- Hooky first three seconds
- Text overlays for sound-off viewing
Step 3: Build a Repeatable Production Workflow
Snapchat wants partners who can deliver consistently. Map a workflow from idea to published episode:
- Topic research and pitching
- Scripting and storyboarding
- Shooting vertical video
- Editing and motion graphics
- Legal and brand review
- Publishing and promotion
A well-documented process, similar to rigorous HubSpot content operations, signals reliability.
Step 4: Gather Performance Proof
To strengthen your pitch, present evidence that your stories already resonate elsewhere:
- Audience size on platforms like YouTube, TikTok, Instagram, or your blog
- Average views, completion rates, and engagement
- Examples of successful vertical or short-form video series
Data helps Snapchat’s partnerships team see the potential upside of giving you a Discover channel.
Alternative Snapchat Options for HubSpot-Oriented Marketers
Most organizations will not immediately qualify for Discover. However, there are other Snapchat tactics that still align with performance-focused marketing strategies.
1. Regular Snapchat Stories
Any account can publish Stories. Use this to practice the type of storytelling that might one day translate to Discover:
- Quick behind-the-scenes clips
- Day-in-the-life takeovers
- Short explainers and tips
Track views, screenshots, and replies to understand what resonates, just as you would analyze engagement inside a HubSpot dashboard.
2. Snapchat Ads
You can access Snapchat Ads without being on Discover. Ads let you reach targeted audiences with:
- Snap Ads (full-screen vertical ads between content)
- Story Ads (tiles that appear in Discover-like sections)
- Collection Ads
Use UTM parameters, landing pages, and analytics—similar to HubSpot campaign tracking—to measure return on ad spend.
3. Branded Lenses and Filters
Sponsored lenses and filters let users interact with your brand in augmented reality. This is ideal for launches and events, especially when you want organic sharing at scale.
You can combine these creative executions with more traditional inbound programs and CRM workflows outside Snapchat.
How to Connect with Snapchat Discover Editors
Snapchat does not publish a simple application link, so relationship building matters.
- Attend industry events where Snap representatives speak
- Network with existing Discover publishers
- Leverage agency or media contacts who already have Snap relationships
When you do reach a relevant contact, share a focused, data-backed pitch deck that explains your editorial vision, audience fit, and monetization potential.
Monetization and Measurement for HubSpot-Level Reporting
If you eventually secure a channel, you will want to report results with the same rigor you might apply in a HubSpot reporting environment.
Typical metrics to watch include:
- Unique viewers per episode
- Average watch time and completion rate
- Swipe-up or tap-through actions
- Ad revenue from Snap Ads and brand deals
Use these numbers to refine show formats, posting cadence, and cross-promotion on other platforms.
Learn More About Snapchat Discover
For a deeper dive into how publishers approach Discover, you can explore the original resource that inspired this guide on the HubSpot blog: how to get on Snapchat Discover.
If you need help integrating Snapchat with a broader inbound, CRM, and analytics stack, consult a specialist agency such as Consultevo, which focuses on performance-driven digital strategy.
While Snapchat Discover is reserved for a relatively small group of partners, treating it like any major, premium distribution channel—and building the same kind of disciplined, data-backed operation you might associate with HubSpot—puts your team in the best position to pursue opportunities as they emerge.
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