Hupspot Guide to Snapchat Geofilters

If you want to reach nearby audiences in a fun, visual way, this Hubspot style guide will walk you through how to plan, design, and launch a Snapchat geofilter that strengthens local brand awareness.

Snapchat geofilters are creative overlays users can add to Snaps when they are in a specific physical area. Done correctly, they act like mini billboards your audience voluntarily shares with friends and followers.

What Is a Snapchat Geofilter in Hubspot Terms?

In a typical Hubspot campaign strategy, you look for channels that increase reach, engagement, and conversions. A Snapchat geofilter fits perfectly as a top-of-funnel awareness tactic focused on location-based visibility.

Key traits of a Snapchat geofilter include:

Location-based activation within a defined geographic area.
Time-bound availability for events, launches, or ongoing presence.
Custom, on-brand visual design that overlays photos and videos.
High shareability, since users distribute the creative for you.

When integrated with a broader inbound plan inspired by Hubspot best practices, geofilters can support event marketing, store openings, product launches, and local promotions.

Planning Your Hubspot Style Geofilter Strategy

Before you design anything, align your geofilter with clear marketing goals. A structured plan mirrors how a Hubspot campaign is built around objectives, personas, and KPIs.

Define Your Objective in Hubspot Fashion

Decide what success looks like. Common objectives include:

Increase brand visibility during a conference or trade show.
Promote a grand opening or in-store event.
Boost excitement around a product launch or seasonal offer.
Encourage user-generated content from a festival or meetup.

Link your geofilter to measurable outcomes, such as impressions, uses, and views, so you can later evaluate performance like you would a Hubspot campaign report.

Choose the Right Location and Timing

Your geofilter only appears inside a selected geographic area and time window. Plan these carefully:

Location: Focus on venues, neighborhoods, campuses, stores, or event spaces where your audience gathers.
Radius: Keep the area tight to avoid wasted spend while still covering key foot traffic zones.
Timing: Schedule the geofilter to match peak activity, such as event hours, lunch rush, or evening entertainment periods.

This planning step parallels how a Hubspot workflow targets the right contacts with the right message at the right moment.

Designing an On-Brand Hubspot Inspired Geofilter

Design is the heart of a successful Snapchat geofilter. It must be visually appealing, on-brand, and easy for users to understand in a split second.

Follow Snapchat’s Technical Requirements

Always verify current specs on Snapchat’s own documentation, but core guidelines typically include:

Accepted file type (usually PNG with a transparent background).
Recommended canvas size and aspect ratio.
Maximum file size.
No logos or trademarks you do not own.
No URLs, phone numbers, or overt call-to-action language that breaks platform rules.

Keeping your design compliant prevents rejections and delays when you submit the geofilter.

Apply Hubspot Level Branding Principles

Borrowing from Hubspot style branding basics, your geofilter design should:

Use your brand’s colors and fonts consistently.
Feature a clear brand mark or event name, without overwhelming the Snap.
Leave ample space in the frame for people’s faces and backgrounds.
Communicate the theme quickly, even when viewed for only a second or two.

Think of the geofilter as a lightweight brand asset that complements, rather than replaces, other visuals in your marketing stack.

Make It Fun and Shareable

Users will only apply your geofilter if it adds value to their Snaps. To increase adoption:

Incorporate playful illustrations or icons related to your event or location.
Consider celebratory elements like confetti, ribbons, or badges.
Use short, bold text that is easy to read on mobile screens.
Test your design on example photos to ensure faces and key subjects remain visible.

A good benchmark is whether the design would make a Snap more interesting for someone who has never heard of your brand before.

Step-by-Step Hubspot Style Setup Process

Once your creative is ready, you can set up and submit your Snapchat geofilter using a process that feels familiar to anyone who has configured a Hubspot campaign.

1. Prepare Your Design File

Before opening Snapchat’s tools, confirm your design file meets technical requirements:

Export the artwork from your design platform as a PNG with transparency.
Check dimensions and resolution against the latest Snapchat templates.
Compress the file if needed to stay under maximum file size limits.
Preview the overlay on sample photos to ensure clarity and legibility.

2. Use Snapchat’s Geofilter Submission Tool

Navigate to Snapchat’s official on-demand geofilter submission interface. For reference, review the original walkthrough from Hubspot at this detailed guide.

Then follow these typical steps:

Log in with your Snapchat account.
Upload your approved PNG design.
Assign a name that reflects your brand or event.
Select personal or business use, as required.

3. Define the Timeframe and Geofence

Next, you will choose when and where the geofilter appears:

Select the start date and end date.
Specify start and end times down to the hour or minute.
Draw a geofence on the map around your desired location.
Adjust the shape until it covers the exact event areas or storefronts.

Snapchat will typically show an estimated cost based on duration and geographic coverage, giving you control over budget similar to paid promotion settings in a Hubspot campaign.

4. Review, Confirm, and Submit

Finally, review all details before submitting:

Double-check the design preview.
Confirm brand name, dates, and times.
Validate that the geofence matches your real-world map.
Enter payment information if required.

Submit the geofilter and wait for Snapchat’s review. Approval timelines can vary, so build in buffer time when planning around critical events.

Promoting Your Geofilter with Hubspot Style Campaigns

Publishing the geofilter is only half of the work. To maximize impact, promote it as part of a coordinated, multi-channel campaign.

Drive Awareness Before the Event

Use your owned channels to let people know a geofilter will be available:

Announce it in email newsletters and event reminders.
Share teaser images on social media profiles.
Add a note to landing pages and registration forms.
Brief staff or hosts so they can mention it on-site.

This approach mirrors how a Hubspot workflow nurtures contacts prior to a launch or live event.

Encourage Usage During the Event

Once your geofilter is live, make sure attendees are excited to use it:

Display signs or screens reminding people to look for the geofilter on Snapchat.
Run mini contests for the most creative Snaps using your overlay.
Provide photo-worthy backdrops or branded installations.
Have team members demonstrate how to find and apply the geofilter.

The more people understand how to use the filter, the more organic reach you will generate.

Analyze Performance Like a Hubspot Report

After the campaign ends, review the geofilter analytics provided by Snapchat. Typical metrics include:

Impressions: Total views of Snaps using your filter.
Uses: Number of times people applied the filter.
Reach: Approximate number of unique viewers.

Compare these numbers to your original objectives. Just as you would in a Hubspot dashboard, identify what worked, what did not, and how to improve for your next location-based activation.

Integrating Geofilters into a Broader Strategy

When used strategically, Snapchat geofilters can complement other inbound tactics and fit neatly into a broader digital ecosystem.

Pair geofilters with blog content, webinars, or local events.
Repurpose the artwork for other social platforms as story frames.
Feature user-generated Snaps (with permission) on your website or displays.
Align messaging with your email and automation programs managed in tools similar to Hubspot.

For brands seeking deeper help connecting location-based social tactics to CRM-driven campaigns, a specialist agency like Consultevo can support planning and execution.

By following this structured, Hubspot inspired approach, you can create Snapchat geofilters that not only look great but also drive measurable brand awareness and engagement in the real world.

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