Hupspot Social Ad Image Guide
Using Hubspot as inspiration, this guide explains how to choose the right social media advertising image dimensions so your ads look sharp, consistent, and clickable across every major platform.
The original infographic from Hubspot highlights how each social network has unique size requirements. Below, you will learn a simple, step–by–step method to plan, design, and export ad images that match those recommendations without guesswork.
Why Hubspot Image Guidelines Matter for Social Ads
Each social platform crops and compresses images differently. Hubspot organizes these differences into clear dimensions so your creative appears exactly as intended on desktop and mobile feeds.
Following these recommendations helps you:
- Prevent awkward cropping of text or logos.
- Maintain consistent branding across networks.
- Improve click-through rates with clean, readable visuals.
- Reduce wasted ad spend on poorly formatted images.
By applying the structure that Hubspot outlines, you can build a reusable workflow that scales with every campaign.
Step 1: Collect Key Hubspot Social Image Dimensions
Start by gathering the essential image sizes from the Hubspot infographic so your design team has a single source of truth.
Use the Hubspot Infographic as Your Master Reference
Open the original guide at Hubspot’s social media advertising image dimensions infographic. Note the recommended sizes for:
- Facebook feed ads and right column ads
- Instagram feed and Stories ads
- X (Twitter) promoted images
- LinkedIn sponsored content
- Pinterest promoted pins
- YouTube display and overlay creative
Create a small internal spreadsheet or design brief that lists each platform and its main ad formats, based directly on the Hubspot breakdown.
Group Platforms by Similar Dimensions
To speed up production, cluster networks that share similar aspect ratios:
- Square formats for feeds
- Vertical formats for Stories and short-form video placements
- Horizontal formats for desktop or video companions
This grouping approach, inspired by the Hubspot infographic, helps you build flexible base templates that can be repurposed quickly.
Step 2: Build Reusable Templates Using Hubspot Ratios
Once you understand the base dimensions, convert Hubspot recommendations into a template library.
Set Up Design Files with Safe Areas
For each platform, create a master file that follows the pixel sizes highlighted by Hubspot, then add guides for safe zones so text and logos do not get cut off by UI elements like buttons or profile icons.
When designing:
- Keep critical text away from the edges.
- Leave extra padding at the top and bottom for mobile cropping.
- Use consistent logo placement to match every network.
Name and Organize Templates Clearly
Label your templates using platform and format, such as:
- facebook-feed-main
- instagram-story-vertical
- linkedin-sponsored-content
Reference the Hubspot chart directly in the file notes or description so designers always remember the target size.
Step 3: Create a Hubspot-Inspired Workflow for Every Campaign
With templates in place, build a repeatable production process that mirrors the structure outlined by Hubspot.
1. Start with a Master Concept
Design one core concept first, usually using a square or horizontal canvas that translates well into multiple ratios. Focus on:
- Simple, high-contrast visuals
- Short, readable headlines
- Clear call-to-action cues
2. Adapt to Each Hubspot Dimension Set
Next, duplicate your master concept into each template aligned with Hubspot sizes. Adjust:
- Text size so it remains legible on smaller placements.
- Image cropping to keep the focal point centered.
- CTA positioning within safe areas.
3. Export in the Recommended Formats
Export each file with settings compatible with ad platforms, using the Hubspot pixel guidance as a fixed reference. Typical best practices include:
- Using JPG or PNG for static images.
- Keeping file sizes low while preserving clarity.
- Naming exports clearly by platform and placement.
Step 4: Quality-Check Images Against Hubspot Guidelines
Before uploading to any ad manager, run a quick review that compares your creative to the original Hubspot resource.
Visual and Technical Checks
Confirm that:
- Dimensions match the sizes you documented.
- No text or logos are cropped in preview mode.
- Colors and contrast remain strong on both light and dark interfaces.
- File names and alt text describe the placement and offer.
Aligning your review checklist with the Hubspot infographic keeps campaigns consistent as you scale.
Step 5: Use Hubspot-Style Data to Improve Future Ads
The infographics and guides from Hubspot emphasize learning from performance data. Apply that idea directly to your creative production.
Track Performance by Image Size
In your analytics or reporting tool, measure:
- Click-through rate by placement and ratio.
- Conversion rate from each major ad format.
- Engagement metrics for different creative variations.
Look for patterns that show which Hubspot-documented dimensions drive the strongest results for your brand.
Iterate Your Templates Regularly
Use insights to refine your template library:
- Adjust font sizes that underperform on smaller placements.
- Test new color schemes while keeping dimensions constant.
- Retire low-performing formats and double down on high-impact ones.
Where to Learn More Beyond Hubspot
If you want strategic support that combines ad creative, analytics, and automation, you can explore agencies like Consultevo, which specialize in performance-focused marketing systems.
For the exact, up-to-date social media ad image dimensions, visit the original Hubspot social media advertising dimensions guide. By pairing that reference with the workflow outlined here, you can manage image production efficiently for every campaign and platform.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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