Hubspot social media image size guide

When you publish social content from Hubspot, using the correct image dimensions is essential to avoid blurry visuals, awkward crops, and poor engagement. This guide walks you through the exact image size requirements for social posts so your campaigns look professional on every network.

All best-practice dimensions below are based on the official requirements outlined in the HubSpot Knowledge Base for social image sizes, then organized here as a practical how-to reference for your daily publishing workflow.

Why social image sizes matter in Hubspot

Images that do not match each network’s recommended sizes can be cropped unexpectedly in the Hubspot social composer or on the social platforms themselves. That can hide key text, cut off faces, or reduce click-through rates.

Using correct sizes inside the Hubspot publishing tools helps you:

• Maintain consistent branding across all channels.
• Prevent automatic cropping that removes critical content.
• Improve clarity on mobile and desktop feeds.
• Speed up content creation with ready-made templates.

General image guidelines for Hubspot social posts

Before diving into each channel, keep these universal principles in mind when preparing images for upload to Hubspot:

• Format: Use JPG or PNG for most static images.
• Orientation: Create separate versions for square, vertical, and horizontal placements.
• Clarity: Avoid tiny text; assume users are on small screens.
• Safe zones: Keep logos and key text away from edges where some networks may crop.

Once your files follow these standards, you can confidently upload them to the Hubspot social tools and schedule posts across platforms.

Facebook image sizes when posting via Hubspot

When scheduling Facebook posts through Hubspot, choose dimensions optimized for the feed and for link sharing.

Hubspot Facebook feed image posts

• Recommended size: 1200 x 630 pixels for horizontal images.
• Square options: 1080 x 1080 pixels work well for feed visibility.
• Aspect ratios to use: 1.91:1 (landscape) or 1:1 (square).

These sizes help ensure images appear crisp in Facebook feeds when published from the Hubspot scheduler.

Hubspot Facebook link share images

• Recommended size: 1200 x 628 pixels for link previews.
• Minimum size: At least 600 x 315 pixels.

When you paste a URL into the Hubspot social composer, Facebook pulls the featured image or an open graph image from the page. Make sure that page image matches these dimensions for the best results.

Instagram image requirements for Hubspot publishing

Instagram offers several placements. When publishing via Hubspot, prepare separate versions for square, portrait, and landscape formats.

Hubspot Instagram feed images

• Square posts: 1080 x 1080 pixels (1:1 ratio).
• Portrait posts: 1080 x 1350 pixels (4:5 ratio).
• Landscape posts: 1080 x 566 pixels (1.91:1 ratio).

Upload these files when composing Instagram posts in Hubspot to reduce the risk of auto-cropping by Instagram.

Hubspot Instagram Stories and vertical content

• Recommended size: 1080 x 1920 pixels.
• Aspect ratio: 9:16 vertical format.

Use these dimensions whenever you schedule vertical content from Hubspot, especially for repurposed Stories assets or Reels thumbnails.

LinkedIn image sizes for Hubspot campaigns

LinkedIn is a key B2B channel, and visuals shared through Hubspot should follow LinkedIn’s recommended dimensions to look professional in feeds and on company pages.

Hubspot LinkedIn feed images

• Single image posts: 1200 x 627 pixels.
• Square alternative: 1200 x 1200 pixels for more screen presence.

These sizes are ideal when using the Hubspot social composer for both personal and company LinkedIn posts.

Hubspot LinkedIn link previews

• Recommended size: 1200 x 627 pixels to match open graph previews.
• Safe area tips: Keep text and logos centered so they are not cut off in different feed layouts.

Twitter (X) image sizes in Hubspot

If you publish to Twitter (now X) from the Hubspot social tool, prepare graphics with a horizontal layout.

Hubspot Twitter image posts

• Standard post size: 1200 x 675 pixels.
• Aspect ratio: 16:9 landscape format.

These dimensions ensure your content looks clean when viewed on desktop and mobile, reducing unexpected crops when scheduled from Hubspot.

Pinterest and other networks in Hubspot

Depending on your subscription and connected accounts, you may also publish to other networks via Hubspot. Vertical formats are especially important for Pinterest.

Hubspot Pinterest pin sizes

• Recommended pin size: 1000 x 1500 pixels.
• Aspect ratio: 2:3 vertical layout.

When using Hubspot for Pinterest campaigns, design pins with this ratio so they appear correctly in the Pinterest feed and search grids.

How to prepare and upload images for Hubspot

Follow these steps to streamline your workflow and keep every image on-brand and correctly sized for Hubspot social posts.

1. Plan image templates per network

Create a small library of design templates using the required sizes:

• Facebook and LinkedIn horizontal templates.
• Instagram square and vertical templates.
• Twitter horizontal post template.
• Pinterest vertical pin template.

Having these ready means faster content creation before uploading to Hubspot.

2. Export web-ready images

When you export designs, always:

• Use JPG for photos and PNG for graphics with text or transparency.
• Compress files to balance quality and loading speed.
• Double-check pixel dimensions match your target network guidelines.

3. Upload to the Hubspot file manager

Uploading images into the Hubspot file manager before composing posts helps keep everything organized.

1. Open your marketing or social tools in Hubspot.
2. Navigate to the file manager or media library.
3. Upload and organize images by network and campaign.

Once stored, you can quickly insert them into posts from the Hubspot social composer.

4. Schedule posts in the Hubspot social tool

With properly sized images in place, you can schedule posts efficiently.

1. Select the desired social network in Hubspot.
2. Write your caption and attach the correct image size.
3. Preview the post inside Hubspot to confirm cropping and layout.
4. Choose a publish time or add the post to your social calendar.

Additional resources and optimization tips

For detailed and always up-to-date information, refer directly to the official HubSpot knowledge article on social image size requirements: HubSpot social image sizes.

If you want expert help building a full content and social strategy around your Hubspot portal, including templates and automation, you can explore consulting and implementation services at Consultevo.

By following these image size guidelines and integrating them into your design workflow, you will get cleaner previews, stronger branding, and better engagement from every social campaign you run through Hubspot.

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