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HubSpot Social Button Guide

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HubSpot Social Media Button Guide

Creating effective social media sharing buttons the way HubSpot demonstrates can significantly increase your content reach, referral traffic, and engagement. This guide walks you through the full process, from design decisions to implementation and tracking.

Why Use HubSpot Style Social Sharing Buttons

Social sharing buttons make it effortless for visitors to promote your content to their own networks. The original HubSpot tutorial on social buttons emphasized three advantages:

  • More visibility: Every share exposes your page to new audiences.
  • Higher engagement: Readers can respond, comment, and re-share quickly.
  • SEO benefits: Additional traffic and links can support better rankings.

By following a HubSpot inspired approach, you get buttons that are fast, easy to use, and aligned with common design and UX standards.

Core Principles From the HubSpot Button Tutorial

The source article on the HubSpot blog highlights several best practices you should keep in mind before writing any code.

HubSpot Focus on Simplicity

Your buttons should be visible but not overwhelming. HubSpot style sharing tools usually appear:

  • Near the top of the article
  • At the end of the content
  • Floating on the left or right side of the page

Avoid clutter, keep the design consistent, and make sure the share action is obvious.

Choose the Right Social Networks

The HubSpot guide recommends selecting networks based on your audience, not just popularity. Common choices include:

  • Facebook
  • X (Twitter)
  • LinkedIn
  • Pinterest
  • Email sharing

Limit yourself to a handful of icons so visitors can decide quickly.

HubSpot Emphasis on Tracking

According to the HubSpot tutorial, tracking is as important as design. You should:

  • Use campaign parameters on each share URL
  • Monitor which networks send the most traffic
  • Test different button placements and formats

These tactics show you which social platforms deserve more content, budget, or design attention.

How to Create Social Media Buttons: HubSpot Style

You can create your own HubSpot style buttons either by using scripts from social platforms or by writing simple HTML and CSS. The original tutorial explains both approaches.

Option 1: Use Native Social Network Code

Each network provides copy-and-paste code snippets that resemble the examples shared by HubSpot.

  1. Go to the platform’s developer or publisher page.
    • Facebook: Share or Send button tools
    • X (Twitter): Tweet buttons
    • LinkedIn: Share plugin
  2. Customize the button.
    • Choose icon type, size, or count display
    • Set the URL to share
  3. Copy the snippet.

    You’ll get a block of HTML/JavaScript similar to what HubSpot shows in its examples.

  4. Paste into your page template.

    Place it where you want the buttons to appear, such as below your article title or at the end of the content.

This method is quick but can load extra JavaScript, so remember performance.

Option 2: Custom Buttons Inspired by HubSpot

If you prefer to control design and speed, build basic buttons by hand the way many HubSpot examples do.

Step 1: Create the HTML Structure

Start with a short HTML list in your template:

<ul class="social-share">
  <li><a href="#" class="share-facebook">Share</a></li>
  <li><a href="#" class="share-twitter">Tweet</a></li>
  <li><a href="#" class="share-linkedin">Share</a></li>
</ul>

In the HubSpot article, this type of list is used as the base before styling.

Step 2: Add CSS for a HubSpot Style Look

Use CSS to turn plain links into clean, clickable buttons:

.social-share { list-style:none; margin:0; padding:0; }
.social-share li { display:inline-block; margin-right:8px; }
.social-share a { padding:6px 12px; color:#fff; border-radius:3px; text-decoration:none; font-size:13px; }
.share-facebook { background:#3b5998; }
.share-twitter { background:#1da1f2; }
.share-linkedin { background:#0077b5; }

The HubSpot guide recommends short labels and recognizable colors to make each network easy to identify.

Step 3: Build Share URLs

Next, configure the links so they share the current page. For example:

  • Facebook: https://www.facebook.com/sharer.php?u=YOUR_URL
  • X (Twitter): https://twitter.com/intent/tweet?url=YOUR_URL&text=YOUR_TITLE
  • LinkedIn: https://www.linkedin.com/shareArticle?url=YOUR_URL&title=YOUR_TITLE

You can insert dynamic variables from your CMS, just like you would inside a HubSpot template, so the correct URL and title are always used.

Advanced HubSpot Style Enhancements

Once you have basic buttons working, refine them using patterns shown in the HubSpot blog article.

HubSpot Inspired Placement Testing

Experiment with different locations:

  • Top of article
  • Bottom of article
  • Both top and bottom
  • Floating sidebar

Use analytics to compare click and share rates. This mirrors how HubSpot tests and optimizes layout across posts and landing pages.

Use Share Counts Carefully

The HubSpot tutorial cautions that showing low share counts can hurt perceived credibility. Consider:

  • Hiding counts until a minimum threshold
  • Showing only total shares instead of per-network counts
  • Relying on icons without numbers when your content is new

As your site grows, you can revisit this decision and test again.

HubSpot UTM Tracking Strategy

Add UTM parameters to each share link so analytics clearly report where traffic comes from. For instance:

  • utm_source=twitter
  • utm_medium=social
  • utm_campaign=blog_share

This is similar to how HubSpot reporting attributes visits to campaigns and channels.

Implementing HubSpot Techniques in Any CMS

You do not need to run your site on HubSpot to use these techniques. The same concepts work with WordPress, custom code, or other marketing platforms.

  1. Identify your templates.

    Choose the blog post or article layouts where buttons will appear.

  2. Insert your HTML and CSS.

    Add the button markup and styling to your main stylesheet or a module.

  3. Use dynamic variables.

    Pull in the current page URL and title through your CMS fields, emulating HubSpot template tags.

  4. Test responsive behavior.

    Verify that buttons look good on mobile, tablet, and desktop.

If you need help adapting this approach to a custom stack, you can review more implementation ideas at Consultevo.

Learn Directly From the HubSpot Source

This guide is based strictly on best practices explained in the original HubSpot social media button tutorial. For the full reference examples and screenshots, review the source article here: HubSpot social media button cheat sheet.

By combining these HubSpot inspired patterns with your own branding and analytics, you can build fast, intuitive sharing tools that steadily grow your audience and improve content performance over time.

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