How to Use Hubspot-Style Social Media to Build a Business as an Introvert

Building a business through social media can feel intimidating, especially if you are more introverted than outgoing, but the original Hubspot success story of Lisa Barone shows that you can grow your visibility, authority, and client base by focusing on thoughtful conversations rather than loud self-promotion.

This guide breaks down the key lessons from that journey and turns them into practical steps you can follow today.

What the Original Hubspot Story Teaches Introverts

The original article from Hubspot’s blog follows writer and strategist Lisa Barone, who built a new career using social media despite identifying as an introvert.

Her experience reveals three big truths:

• You do not need to be the loudest voice to be seen.
• Real conversations beat constant self-promotion.
• Consistency matters more than viral moments.

Instead of trying to “be social” in a way that felt fake, she focused on being helpful, curious, and present. That is a model any introvert can use, whether or not you are using Hubspot tools.

Step 1: Redefine Networking the Hubspot Way

Many introverts think networking means forcing small talk or pitching yourself nonstop, but the Hubspot story shows a different approach built on listening, sharing, and helping.

Change How You See Social Media Networking

Instead of thinking “I have to sell,” think:

• I am here to learn from smart people.
• I am here to add value when I can.
• I am here to connect a few great people, not everyone.

This shift makes social media feel less like a performance and more like a series of one-on-one conversations you control.

Choose the Right Platforms, Hubspot Style

The Hubspot case study focused strongly on Twitter, but the principles apply anywhere:

• Twitter / X: Fast, conversational, ideal for quick insights.
• LinkedIn: Professional networking, thought leadership, client leads.
• Blogs: Deeper thinking, long-form credibility.

Pick one or two platforms that match your strengths and where your ideal audience already hangs out.

Step 2: Build a Consistent Hubspot-Inspired Presence

In the Hubspot example, visibility grew from consistent, human participation rather than a few big posts.

Define Your Core Topics

Choose three to five themes you want to be known for, and show up around those topics repeatedly. For example:

• Search engine optimization and content.
• Small business marketing.
• Social media strategy.
• Brand voice and blogging.

These become your filter for what to share, comment on, and write about.

Create a Simple Posting Routine

Borrowing from the rhythm seen in the Hubspot story, start with a lightweight schedule:

1. Share 2–3 useful links per day with a short, thoughtful comment.
2. Reply to 3–5 posts from people you respect.
3. Publish 1 original piece of content per week (a thread, article, or blog post).

Keep your routine small enough that you can sustain it over months, not just days.

Step 3: Engage in Conversations, Not Broadcasts

Hubspot’s featured introvert succeeded because she treated social media like a series of conversations. She responded, asked questions, and listened.

How to Join Conversations Without Feeling Pushy

Use this simple framework when you jump into someone else’s thread or post:

• Affirm: Mention what you liked or learned.
• Add: Share one extra insight, example, or resource.
• Ask: End with a question or invitation to go deeper.

For example: “I like how you explained keyword intent. I have seen the same issue with local businesses that misread what users want. Have you tried mapping intent by page type?”

Use Hubspot-Style Listening

Study your feed as if it were customer research:

• What problems do people complain about repeatedly?
• What questions keep returning in different forms?
• Which posts get real discussion, not just likes?

These patterns tell you what content to create next and what offers might resonate.

Step 4: Turn Social Activity into Real Opportunities

In the original Hubspot example, social media led to speaking invites, client work, and a new career by making it easy for people to see the person behind the screen.

Make It Easy for People to Learn More

Ensure your profiles clearly explain:

• Who you help.
• What problems you solve.
• Where people can learn more or contact you.

Link to a simple site or services page. If you are looking for strategic help setting this up, agencies like Consultevo can help design a conversion-focused presence that connects your social profiles to your offers.

Build Relationships Before You Pitch

One of the biggest quiet lessons in the Hubspot story is patience. Opportunities came after months of being helpful, not from cold pitches on day one.

To keep it comfortable and authentic:

• Offer small, free wins in public (quick answers, short tips).
• Move deeper chats into direct messages or email once invited.
• Mention your services naturally when someone expresses a relevant problem.

Think of it as an ongoing conversation, not a funnel you are forcing people through.

Step 5: Protect Your Energy While You Grow

Any introvert using a Hubspot-like framework for social growth has to manage energy carefully to avoid burnout.

Create Boundaries That Support Consistency

Set simple limits that keep social media productive:

• Time-box your usage (for example, 20 minutes in the morning, 20 minutes in the afternoon).
• Turn off nonessential notifications.
• Batch replies and content creation.

This lets you stay present without feeling like you must be “on” all day.

Measure Progress the Right Way

Instead of obsessing over follower counts, borrow the mindset from the Hubspot article and track:

• Meaningful conversations started per week.
• People who remember you and tag you in discussions.
• Inbound opportunities: emails, DMs, and referrals.

These signals show whether your quiet, consistent efforts are turning into real business impact.

Putting the Hubspot Lessons Into Practice Today

The original Hubspot case study proves that introverts do not need to become someone else to succeed online. You can build a strong business presence by being thoughtful, consistent, and genuinely helpful.

To get started today:

1. Pick one primary platform and update your profile.
2. Define your 3–5 core topics.
3. Share and comment on content for 20–30 minutes a day.
4. Create one original piece this week that reflects your voice.
5. Watch for conversations that naturally lead to deeper connections.

Follow these steps steadily and you will replicate the spirit of the Hubspot story in your own way, turning quiet participation into visible expertise and long-term business growth.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`