Hubspot Social Media Strategy Guide

Learning from Hubspot and the brands it studies is one of the fastest ways to improve your social media results, especially if you want campaigns that people actually pay attention to and remember.

The original Hubspot article on brands to follow on social media breaks down why certain companies win attention online. This guide turns those observations into a practical, step‑by‑step system you can apply to your own marketing.

Why Study Hubspot Brand Examples

Instead of copying random trends, you can reverse‑engineer the patterns behind successful accounts. The brands highlighted by Hubspot demonstrate how to:

• Build a recognizable voice.
• Mix education and entertainment.
• Reuse content across platforms without feeling repetitive.
• Show personality without losing professionalism.

Use these lessons as a blueprint, not a script. Your audience and offers are different, but the structure of strong content is the same.

Step 1: Define Your Social Media Mission

Before you post like the brands in the Hubspot round‑up, decide why you are on social media in the first place.

Clarify the purpose of your social channels

Choose one primary objective for the next 90 days:

• Generate leads and email subscribers.
• Increase brand awareness in a specific market.
• Showcase customer stories and proof.
• Build a community around your product or cause.

Then, set one or two supporting goals, such as profile visits, saves, or replies.

Define your ideal follower

Every standout brand in the Hubspot examples speaks to a clear audience. Document basic details about your ideal follower:

• Job role or life stage.
• Key problems or frustrations.
• Success they are chasing.
• Platforms they already use daily.

Use this to filter ideas. If a post idea does not serve that person, skip it.

Step 2: Build a Hubspot‑Inspired Content Pillar System

Hubspot showcases brands that post with consistency and clear themes instead of random one‑offs. Create content pillars, then attach repeatable formats to each pillar.

Choose 3–5 content pillars

Examples of strong pillars include:

• Education: tips, how‑tos, breakdowns.
• Inspiration: stories, behind‑the‑scenes, founder insights.
• Proof: case studies, testimonials, before/after snapshots.
• Community: user‑generated content, Q&A, challenges.

Map each post idea back to a pillar so your feed stays coherent.

Create repeatable show formats

The most memorable accounts in the Hubspot article use recurring formats, which makes planning and recognition easier. Try formats such as:

• Weekly series (“Tip Tuesday”, “Feature Friday”).
• Short recurring segments (“60‑Second Fix”, “Creator Spotlight”).
• Template posts (same layout, different insight each time).
• Mini case study threads or carousels.

Document each format: hook style, length, visual style, and target metric (saves, clicks, replies).

Step 3: Craft Posts That Match Hubspot‑Level Quality

What sets the profiled brands apart is not just what they say, but how they structure every post. Borrow these patterns and make them your own.

Use a strong hook and a clear payoff

Every post should promise a specific outcome. Structure it as:

1. Hook: State a problem, bold claim, or curiosity gap.
2. Context: Show you understand the situation.
3. Value: Share the tip, framework, or story.
4. Call to action: Save, share, comment, or click.

Scroll through the brands Hubspot highlights and rewrite three of their hooks for your own audience as practice.

Blend education and entertainment

The best posts teach something while being enjoyable. To mirror that balance:

• Add quick examples instead of vague advice.
• Use plain language over jargon.
• Include a visual pattern your followers start to recognize.
• Occasionally share a playful or unexpected angle to stay human.

Track which posts spark replies or shares, then refine your mix based on data.

Step 4: Repurpose Like a Hubspot Case Study Brand

Most brands in the Hubspot feature do not reinvent ideas for every platform. They adapt the same core message in platform‑native ways.

Start with one “hero” piece

Each week, choose one core piece of content such as:

• A long LinkedIn post.
• A detailed Instagram carousel.
• A short video explaining a concept.
• A mini case study.

From that single piece, derive smaller assets tailored to each channel.

Turn one idea into many posts

For every hero piece, create:

• 1–2 short video clips with a single takeaway.
• 1 quote graphic highlighting the key line.
• 1 short text post framed as a question or hot take.
• 1 story or short‑form update summarizing the value.

This keeps your message consistent while matching each platform’s behavior patterns.

Step 5: Optimize Your Social Presence for Search and Conversions

Hubspot emphasizes that visibility and conversion matter as much as creativity. Make your accounts easy to discover and simple to take action from.

Polish your profiles

Update each profile so that a new visitor instantly understands who you help and what to do next:

• Headline that names your audience and problem.
• Short bio with your core offer and social proof.
• Link pointing to a focused landing page or lead magnet.
• Pinned posts that introduce your best content.

Review this monthly and adjust based on what people ask in your DMs or comments.

Guide followers into your funnel

Strong social strategies connect to email lists, demos, or trials. In your call‑to‑action mix, include:

• Posts that invite people to download a checklist or template.
• Stories that tease a deeper guide hosted on your site.
• Occasional direct asks to book a call or start a free trial.

If you need help building a conversion‑focused funnel, consider working with a specialist agency such as Consultevo to tighten your offer and tracking.

Step 6: Measure Like a Hubspot Marketing Team

The brands in the Hubspot article did not get results by guessing. They tracked performance and iterated quickly.

Choose the right metrics

Match metrics to your primary goal:

• Awareness: reach, impressions, profile visits.
• Engagement: comments, saves, shares, watch time.
• Leads: link clicks, email sign‑ups, form submissions.
• Customer impact: demos booked, trials started, revenue.

Avoid chasing vanity metrics that do not move your core business outcomes.

Run small experiments

Every two weeks, test one variable at a time:

• New hook style or angle.
• Different posting time or frequency.
• Alternative visual layout or thumbnail.
• Stronger call to action.

Compare posts against your last baseline, then keep what works and drop what does not.

Putting Hubspot Lessons into Action This Week

To apply the insights behind the brands featured by Hubspot, use this quick action plan:

1. Clarify one main objective for the next 90 days.
2. Pick 3–5 content pillars and 2–3 repeatable show formats.
3. Create one hero piece and repurpose it into at least four posts.
4. Refresh your social profiles with clear positioning and a focused link.
5. Track performance on a small dashboard and review it every two weeks.

By treating social media like a system rather than a guessing game, you can build the kind of presence that earns attention consistently, just like the standout brands analyzed by Hubspot.