How to Analyze Social Media Reports in Hubspot

Understanding how to analyze social media reports in Hubspot helps you track performance, prove ROI, and refine your social strategy using accurate, real-time data.

This step-by-step guide walks you through where to find your reports, how to read each metric, and how to use the insights to improve results across every social network you connect.

Accessing Social Reports in Hubspot

To start, you need to know exactly where the social analytics tools live inside your portal.

1. In your account, navigate to Marketing > Social.

2. Click the Analyze tab to open the main report dashboard.

3. Select the appropriate account and date range at the top of the page.

The Analyze area shows a series of charts and tables that summarize how your connected accounts and published posts perform over time.

Key Metrics in Hubspot Social Reports

The main social dashboard in Hubspot displays performance by network and by time period so you can see trends at a glance.

Overview of Social Performance

In the Analyze tab, you will typically see:

• Published posts – number of posts published in the selected period.

• Interactions – total engagements, such as likes, comments, shares, or reactions.

• Clicks – the number of times users clicked links in your posts.

• Impressions – how often your posts were displayed to users.

• New contacts – contacts created in your CRM that are attributed to social interactions.

You can adjust the date range to observe short-term campaigns or long-term growth trends and export reports when you need them for stakeholders.

Performance by Network in Hubspot

Hubspot allows you to compare networks side by side using charts and tables.

Typical views include:

• Performance by network – compare published posts, interactions, clicks, and impressions per channel.

• Top posts – see which posts generated the highest clicks or interactions.

• Audience growth – track changes in followers or page likes over time, when supported by the network.

Use the network filter to switch between channels, such as Facebook pages, Instagram business accounts, LinkedIn pages, Twitter accounts, or other supported networks connected to your portal.

Filtering and Segmenting Hubspot Social Reports

Filters are essential for isolating the specific activity you want to study.

Filter by Social Network and Account

At the top of the Analyze tab, choose:

• Network – filter by individual social platform or select all networks.

• Account – if you manage multiple brand pages or profiles, pick the account you want to analyze.

These filters help you avoid mixing data from different brands or regions, and ensure clear insights for each strategy.

Filter by Date Range and Campaign

You can refine your view with more granular options.

• Date range – choose presets like last 7 days, last 30 days, or set a custom range.

• Campaigns – when posts are associated to campaigns, filter by a specific campaign to compare performance.

This level of segmentation lets you analyze individual launches, seasonal initiatives, or always-on campaigns in detail.

Working with Post-Level Data in Hubspot

Beyond high-level charts, Hubspot also provides tables of post-level performance, which are crucial when you want to know exactly which content is driving results.

View and Sort Posts by Metric

In the Analyze section, scroll to the table listing individual posts.

You can:

• Sort posts by clicks, interactions, impressions, or publish date.

• Filter by network or account to drill into one channel.

• View post previews to quickly recognize the creative and message.

This allows you to identify best-performing post formats, topics, and posting times, then replicate what works in future campaigns.

Export Social Reports from Hubspot

To share results with your team, you can export social performance data.

1. From the Analyze tab, configure filters and date ranges as needed.

2. Click the export option on the report view.

3. Select your preferred file format and confirm.

Use the exported file for presentations, deeper analysis in spreadsheets, or to integrate with additional reporting tools.

Attribution and Contacts from Social in Hubspot

One powerful aspect of social reporting in Hubspot is the ability to connect engagement back to contacts and the CRM.

New Contacts Sourced from Social

In your reports, you will see metrics for new contacts created from social interactions or visits.

This allows you to understand:

• Which networks generate the most leads.

• Which campaigns contribute the most new contacts.

• How social fits into your overall marketing funnel.

By combining these insights with lifecycle stages and deal data in your CRM, you can estimate revenue influence and ROI for each network.

Limitations and Network-Specific Data

Social networks differ in the level of data they share with connected tools. Some metrics or follower counts may not be available for every account type.

For precise details on what each network supports in your portal, review the official Hubspot documentation on social reporting here: Analyze social reports.

Best Practices for Using Hubspot Social Insights

Once your tracking is configured, use a regular cadence to review and act on your data.

• Review weekly: Check short-term trends in clicks, interactions, and impressions.

• Analyze monthly: Compare networks, refine your content mix, and validate posting frequency.

• Report quarterly: Align social results with wider marketing KPIs, leads, and opportunities.

Evaluate which topics, formats, and calls-to-action translate into the highest engagement and contact creation, then plan your content calendar accordingly.

Enhance Your Hubspot Strategy Further

Deep reporting is only one part of a strong digital strategy. To pair social reporting with broader CRM, automation, and analytics work, you may benefit from expert guidance.

For strategic consulting on implementation, integrations, and data-driven optimization, explore services from specialized partners such as Consultevo.

By combining accurate analytics with a clear strategy, you can use Hubspot social reports to consistently improve engagement, generate more qualified contacts, and demonstrate the value of your social media efforts to your organization.

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