How to Use Hubspot Social Streams Effectively

Hubspot makes it easy to monitor conversations, track brand mentions, and engage with your audience through social streams inside the social publishing tool.

In this guide, you will learn how social streams work, how to create them, and how to engage with social posts directly from your Hubspot account.

What Are Hubspot Social Streams?

Social streams are customizable feeds that display posts from your connected social accounts or from specific users, lists, or search terms.

Within the Hubspot social tool, streams help you:

Monitor Twitter timelines, mentions, and retweets.
Follow interactions with your connected accounts.
Track saved Twitter searches for keywords or hashtags.
Reply, retweet, or quote tweets without leaving Hubspot.

All of this happens within the Monitor tab of the social publishing area.

Accessing Social Streams in Hubspot

To start working with social streams in Hubspot, you first need access to the social tool in your account.

In your Hubspot account, go to Marketing > Social.
Select the Monitor tab at the top of the social dashboard.
Here you will see your existing streams and options to create new ones.

The Monitor tab is the central hub for managing all your Twitter streams in Hubspot.

Types of Hubspot Social Streams You Can Create

In Hubspot, you can build several types of Twitter-based social streams to suit different monitoring needs.

Home Stream in Hubspot

The Home stream shows the full Twitter timeline for a specific connected account.

Use this stream to:

Scan your main timeline quickly.
Identify useful content to retweet.
Discover trends in the accounts you follow.

Mentions Streams in Hubspot

Mentions streams display tweets in which your connected Twitter accounts are mentioned.

This stream helps you:

Respond quickly to customers and followers.
Track brand conversation in real time.
Avoid missing important questions or feedback.

Retweets Streams in Hubspot

The Retweets stream shows tweets from any Twitter user that have retweeted your connected account.

This is useful to:

Identify advocates amplifying your content.
Thank users who retweet you.
Monitor how far your content is spreading.

Timeline Streams for Specific Users

You can create a stream based on the timeline of any public Twitter user.

Typical use cases include:

Monitoring an influencer’s content.
Following a partner or competitor account.
Tracking updates from industry leaders.

Twitter List Streams in Hubspot

Hubspot allows you to turn any of your Twitter lists into a dedicated stream.

For example, you can:

Monitor a list of customers or prospects.
Follow a curated group of influencers.
Watch updates from event attendees or speakers.

Saved Twitter Search Streams

Saved search streams show tweets that match a specific keyword or hashtag search.

These streams are ideal when you want to:

Monitor branded and unbranded keywords.
Track event hashtags.
Find conversations around relevant topics.

You can create saved searches in Twitter and then convert them into streams for ongoing monitoring inside Hubspot.

How to Create a New Stream in Hubspot

You can create new streams directly from the Monitor tab in Hubspot.

In Hubspot, navigate to Marketing > Social > Monitor.
Click Create stream (or the equivalent option in your interface).
Choose the stream type, such as Home, Mentions, Retweets, User timeline, List, or Saved search.
Select the relevant connected Twitter account or list, depending on the stream type.
Configure any filters or search terms, then save your stream.

Once created, the stream appears in your Monitor tab and begins populating with real-time tweets.

Engaging With Tweets From Hubspot Streams

One of the key advantages of social streams in Hubspot is that you can interact with posts without leaving your account.

Depending on the stream type, you can:

Reply to tweets directly from the stream.
Retweet content to share with your followers.
Quote tweet and add your own commentary.

Actions taken in Hubspot are executed through your connected Twitter account, so your activity appears on Twitter as usual.

Best Practices for Managing Hubspot Social Streams

To keep your streams efficient and easy to manage in Hubspot, follow these practical tips.

Organize Streams by Goal

Create separate streams for different objectives, such as:

Customer support mentions.
Brand monitoring and reputation.
Lead generation and prospecting.
Industry trends and research.

This structure helps you quickly find the right conversation from within Hubspot.

Review Streams on a Schedule

Set a daily or weekly schedule to scan your streams in Hubspot:

Check mentions at least daily for time-sensitive questions.
Review saved search streams for opportunities to join conversations.
Monitor list streams to keep track of partners or influencers.

Refine Your Saved Searches

For saved search streams, refine your Twitter searches to reduce noise:

Use quotation marks for exact phrases.
Add -keyword to exclude unwanted terms.
Combine branded and generic terms for more context.

Better searches lead to higher quality streams in Hubspot.

Where to Learn More About Hubspot Social Streams

You can read the original product documentation on social streams on the official Hubspot Knowledge Base at this page about social streams. It provides additional details on the configuration and specific options available for each stream type.

If you need strategic help implementing social monitoring or integrating streams into a broader marketing plan, you can also consult an experienced partner such as Consultevo for guidance.

Start Using Hubspot Social Streams Today

By setting up targeted streams in Hubspot, you can monitor your audience, identify engagement opportunities, and manage your Twitter presence more efficiently from one place.

Begin with a few core streams—such as Home, Mentions, and a key saved search—and then expand as your monitoring needs grow. With a well-organized Monitor tab, Hubspot becomes a powerful command center for your social media activity.

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