Migrate Stripe Subscriptions Into Hubspot Payments

Moving existing Stripe subscriptions into Hubspot payments lets you centralize billing, reporting, and customer data in one CRM. This guide explains the supported scenarios, required setup, and step-by-step process to reliably migrate active subscriptions while preserving accurate billing behavior.

Before You Start: Hubspot Payments Requirements

To migrate live billing data, you must first confirm that Hubspot payments and Stripe are correctly configured and connected.

Check Hubspot Payments Eligibility

Only certain regions and account types can use native payments. Verify that:

• Your Hubspot account has payments enabled.
• Your business is operating in a supported country.
• You have appropriate permissions to manage payments and subscriptions.

Connect Stripe to Hubspot

Stripe must be integrated so Hubspot can read existing subscription records. In your account settings, confirm that:

• The Stripe integration is installed and authorized.
• The correct Stripe account (live, not test) is connected.
• API access and scopes allow subscription and product data syncing.

If you need implementation help or strategy support, you can consult experts at Consultevo.

What Stripe Subscriptions Can Move Into Hubspot

The migration feature focuses on active, recurring billing relationships so you can continue charging customers under Hubspot payments.

Supported Subscription Types

In general, you can import:

• Active Stripe subscriptions that are currently billing.
• Subscriptions with recurring products using standard pricing.
• Subscriptions billed on monthly, yearly, or other fixed intervals.

The goal is to mirror the core structure of the existing Stripe subscription inside Hubspot so future renewals run through the new system.

Data Brought Into Hubspot

When a Stripe subscription is migrated, Hubspot typically pulls in:

• Customer details and contact identifiers.
• Product and price details associated with the plan.
• Billing interval, amount, and status.
• Next renewal date and payment method reference.

Exact fields can depend on your integration settings, but the intent is to maintain a consistent billing lifecycle after migration.

Limitations of Hubspot Stripe Subscription Migration

Some subscription configurations are either partially supported or not supported at all. You need to review these before planning your move.

Unsupported Subscription Features

Common limitations may include:

• Highly customized or metered billing structures.
• Subscriptions with complex discounts or multiple overlapping coupons.
• Trials with unusual start or end rules.
• Legacy or deprecated Stripe features not mapped in Hubspot.

Check the current limitations in the official documentation at the Stripe subscription migration help article before proceeding.

Proration and Billing Behavior

After migration, proration behavior is controlled by Hubspot payments rules rather than the original Stripe subscription settings. This can affect:

• Mid-cycle upgrades or downgrades.
• Changes to quantity or add-ons.
• Immediate vs. end-of-cycle billing adjustments.

Review how proration works in your account so there are no surprises for customers when changes are made after migration.

Prepare Your Stripe Data for Hubspot

A clean, well-structured Stripe setup makes it easier to map subscriptions into Hubspot correctly.

Audit Stripe Products and Prices

Before running any migration process:

• List all Stripe products and related prices used by current subscriptions.
• Identify which products should continue as-is and which will be retired.
• Standardize naming and pricing logic where possible.

This helps you avoid mismatched products once the subscriptions live in Hubspot.

Create Matching Products in Hubspot

For best results, replicate Stripe product structure inside Hubspot:

• Create products that mirror the Stripe products you plan to migrate.
• Set the same billing intervals (monthly, yearly, etc.).
• Align prices and currencies with your existing Stripe configuration.

During migration, you will map each Stripe subscription to one or more Hubspot products.

Step-by-Step: Migrate Stripe Subscriptions to Hubspot

Once you have verified eligibility and prepared data, follow these steps to move subscriptions.

1. Open the Hubspot Subscription Migration Tool

In your account, navigate to the subscriptions or payments tools and look for the Stripe migration option. Only users with the necessary permissions will be able to access it.

2. Select Subscriptions to Import

Within the tool, you can usually filter or search for active Stripe subscriptions. Typical actions include:

• Filtering by status to show only active subscriptions.
• Searching by customer, email, or product name.
• Selecting individual subscriptions or using bulk selection.

Choose the subscriptions you want to migrate into Hubspot payments first. Many teams start with a small batch to test behavior.

3. Map Stripe Products to Hubspot Products

Next, you will match each Stripe product or price to an equivalent product in Hubspot.

1. For each Stripe line item, choose the corresponding Hubspot product.
2. Confirm that billing frequency and amount are correct.
3. Resolve any mismatches or missing products before proceeding.

Accurate mapping ensures renewals and invoices look the same to your customers after migration.

4. Review Proration and Renewal Settings

Before finalizing, carefully check:

• The next billing date that will be used in Hubspot.
• How proration will be handled if you change the subscription later.
• Which payment method will be charged and how that is stored.

If any renewal schedule looks off compared with the original Stripe plan, fix the mapping or adjust the subscription details before you confirm.

5. Confirm and Start Migration

When everything looks correct:

1. Review the final summary of subscriptions to be migrated.
2. Confirm that product mappings, amounts, and intervals are accurate.
3. Start the migration process and wait for completion status.

Depending on volume, it may take some time for all subscriptions to appear in the Hubspot subscription view.

Verify Subscriptions in Hubspot After Migration

After the import completes, validate that customers and billing data are correct.

Check Sample Subscriptions Manually

Pick a variety of migrated subscriptions and review:

• Associated contact record in Hubspot.
• Active subscription status and renewal date.
• Product list, amounts, and tax behavior.
• Stored payment method and billing history.

Compare these details with the originals in Stripe to ensure consistency.

Monitor First Renewal Cycles

For the first billing cycles after migration:

• Track successful charges and any failed payments.
• Watch for unexpected proration or incorrect invoice amounts.
• Confirm that receipts and notifications are sending from Hubspot as expected.

If you find discrepancies, adjust your product mappings or subscription settings, then update the internal process before migrating additional batches.

Best Practices for Hubspot and Stripe Migration

To minimize risk and customer impact, follow a staged approach and clear communication plan.

Use a Phased Migration Strategy

Instead of importing every subscription at once:

• Begin with a pilot group of low-risk subscriptions.
• Refine your mapping rules and internal documentation.
• Scale up to larger sets only after confirming accurate billing behavior.

Communicate With Affected Customers

Even if billing details remain the same, consider informing customers that billing will now be managed through Hubspot payments. Clarify:

• That their price and schedule are not changing (if true).
• Who to contact for billing support.
• Any changes to invoice appearance or portal access.

Clear communication reduces support tickets and builds trust during the transition.

By following these steps and understanding the limitations of the migration tool, you can move recurring revenue from Stripe into Hubspot in a controlled, auditable way while keeping billing data accurate and customer impact low.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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