Style Forms on HubSpot Pages (Legacy)
When you build landing pages or website pages in HubSpot, a key step is configuring and styling your forms so that they match your brand and collect the right information. This guide explains how to set up and style legacy form modules on HubSpot pages, from basic form selection to advanced options.
The instructions below are based on the legacy editor experience and focus on form settings, styling, and layout controls you can apply directly in the page editor.
Accessing Form Modules on HubSpot Pages
Before styling, you need to locate or add a form module on your page template.
- Open your HubSpot account and go to your landing pages or website pages dashboard.
- Edit the page that contains the form you want to adjust.
- In the content editor, locate the form module in your layout.
- If there is no form module yet, drag a form module from the left sidebar into your page layout area.
Once the module is selected, you can choose which form to display and then configure how it behaves and looks on your HubSpot page.
Choose and Place a Form in HubSpot
The first step is selecting the specific form that will appear on the page.
- Click the form module in the editor to open its settings.
- Use the dropdown menu to choose an existing form from your HubSpot forms list.
- If needed, click the option to create a new form and configure its fields in the separate form editor.
- Save and apply the form selection to your page.
After selecting the form, you can control display rules, titles, and descriptions directly inside the module settings.
Configure What the HubSpot Form Shows
The form module provides options to control what visitors see before and after submission.
- Form title and description: Toggle the display of the default form title and description. You can override the title in the module if you prefer a custom heading on the page.
- Inline thank-you message: Decide whether to show a simple inline message after submission or redirect visitors.
- Redirect to another page: Send visitors to a thank-you page or a different resource after they submit the form.
These settings help create a smooth experience for visitors coming through your HubSpot pages, guiding them to the next step in your funnel.
HubSpot Form Styling Options in the Page Editor
Basic visual controls are available directly in the form module for legacy pages.
Adjust the HubSpot Form Title and Labels
You can adjust how titles and labels appear without editing the underlying form fields.
- Turn form titles on or off to avoid duplicate headings on the page.
- Use custom text for the module title to align with your page copy.
- Control whether field labels appear above inputs or are hidden when the design calls for minimal text.
These options are helpful if your HubSpot template already includes headings, and you want to prevent repeated titles.
Set the HubSpot Form Button Style
The legacy editor lets you adjust the appearance and text of the submission button.
- Change the button text to be more action-oriented, such as “Get the guide” or “Request demo”.
- Match button alignment to your layout (left, center, or right).
- Apply default theme colors so the button inherits core brand styles.
For deeper styling, such as custom colors or hover states, you may need to update your stylesheet or design manager templates that support your HubSpot theme.
Control Notifications and Follow-Up in HubSpot
Beyond styling, form modules on pages let you influence who is notified and how submissions are handled.
Set HubSpot Form Notification Recipients
You can define who receives email notifications when a visitor submits the form.
- Open the form module settings and locate the notification options.
- Specify one or more email addresses for internal notifications.
- Ensure the form’s own settings and the module settings are aligned so notifications reach the right team members.
Centralizing notifications through HubSpot keeps your team aware of new leads and submissions from each page.
Configure Follow-Up Experience
Using the module controls, you can tailor the visitor experience after submission.
- Choose an inline confirmation message for simple acknowledgments.
- Redirect to a dedicated thank-you page with next steps or resources.
- Combine form submissions with workflows for automated follow-up emails and internal assignments.
Thoughtful configuration ensures your HubSpot forms not only collect data but also drive continued engagement.
Tips for Managing Legacy HubSpot Form Modules
Legacy form modules behave differently from newer drag-and-drop modules, so keep these points in mind:
- Central form edits: Changes to fields, options, or validation rules are made in the central Forms tool, not in the page editor.
- Template dependencies: Some visual styles come from your template or global CSS, so you may need a designer or developer to adjust advanced styling.
- Testing and preview: Always use the preview function to test how your HubSpot form looks and behaves on different devices.
To go deeper into the original instructions and additional edge cases, you can review the official HubSpot knowledge base article on setting up and styling forms on HubSpot pages (legacy).
Next Steps for Optimizing HubSpot Forms
After you have configured and styled your legacy forms, consider ongoing optimization and testing.
- Monitor conversion rates for each page and form.
- Experiment with different titles, button text, and confirmation experiences.
- Align form layouts with your landing page goals and offers.
If you need help with advanced design, funnel strategy, or overall marketing automation around your HubSpot implementation, you can explore consulting and additional resources at Consultevo.
By following the steps above, you can confidently style and manage legacy forms on your HubSpot pages so they look professional, match your brand, and support your lead generation strategy.
Need Help With Hubspot?
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