Hubspot Subheadlines That Get Clicks

Studying how Hubspot structures its blog subheadlines is one of the fastest ways to learn how to turn casual skimmers into engaged readers and get more clicks on your content.

This guide walks you through a practical, step-by-step approach inspired by the source article on crafting subheadlines that attract attention, keep people reading, and support higher conversions.

Why Hubspot-Style Subheadlines Matter

Strong subheadlines act like mini-headlines throughout your page. They stop the scroll, reset attention, and entice readers to keep going.

Following the same approach used by Hubspot helps your content:

Convert scanners into readers.
Highlight the most important ideas on the page.
Increase dwell time and engagement.
Guide users smoothly toward calls to action.

When each section opener is compelling, every scroll feels like a new chance to gain value, not a chore.

The Core Formula Behind Hubspot Subheadlines

While each article is different, many Hubspot blog posts apply a repeatable pattern to their subheadlines. You can replicate that structure with a simple formula:

Benefit or outcome + specific topic + clear expectation

Think of a subheadline as a promise. By reading the next section, your audience should know exactly what they will walk away with.

Key Traits of Effective Hubspot Subheadlines

Specific: Avoid vague, one-word labels like “Introduction” or “Tips.”
Benefit-focused: Show how the section helps the reader, not just what it contains.
Scannable: Short, clear, and easy to understand at a glance.
Consistent: Use a logical order that mirrors the flow of your content.

Adopting these traits brings your structure in line with high-performing Hubspot articles and sets clearer expectations for your audience.

Step-by-Step: Craft Subheadlines Like Hubspot

Use the steps below as a repeatable workflow whenever you draft or revise a blog post.

1. Map the Journey Before You Write

Before you start writing sections, outline the reader journey from problem to solution.

Define the main problem your post solves.
List the major milestones from confusion to clarity.
Assign one subheadline to each milestone.

This mirrors how Hubspot articles guide readers from awareness to action, one clear step at a time.

2. Turn Boring Labels Into Promises

Replace generic labels with outcome-based subheadlines. For example:

Weak: “Subheadlines”
Stronger: “How to Turn Subheadlines Into Click Magnets”

Each section title should answer: “What will a reader gain by reading this next part?”

3. Use Numbers and Sequences Where Possible

Hubspot often uses numbered steps, lists, and frameworks because they give structure and predictability. You can do the same by:

Using numbered lists for multi-step processes.
Breaking down complex topics into 3–7 steps.
Reflecting that order in the subheadlines themselves.

Examples:

“Step 1: Identify the Reader’s Main Problem”
“Step 2: Turn Pain Points Into Section Titles”
“Step 3: Polish Subheadlines for Clarity and Clicks”

4. Match Subheadlines to Reader Intent

Hubspot formats its subheadlines to match what the reader is trying to do at each point in the article. To follow that model:

Start with “why” subheadlines for context, like “Why Subheadlines Drive Engagement.”
Move into “how” subheadlines, such as “How to Write a Benefit-Driven Subheadline.”
End with “what next” subheadlines, like “What to Do After You Publish.”

That shift from understanding to action keeps the experience logical and persuasive.

Hubspot-Inspired Subheadline Templates You Can Use

To make implementation faster, adapt these subheadline templates to your topic. They echo structures you often see in Hubspot content.

Problem and Benefit Templates

“Why Your [Content Type] Isn’t Getting Clicks (Yet)”
“The Real Reason Readers Skip Your Subheadlines”
“How to Make Your [Asset] Instantly More Scannable”

How-To and Step-by-Step Templates

“How to Turn Skimmers Into Readers in Three Steps”
“Exactly How to Rewrite Weak Subheadlines for More Clicks”
“A Simple Framework for Writing Subheadlines That Work”

Examples and Swipe File Templates

“Subheadline Examples You Can Copy and Adapt”
“A Fill-in-the-Blank Subheadline Swipe File”
“Before-and-After Subheadline Rewrites to Learn From”

Use these as starting points, then customize the language for your audience and brand voice.

Optimize Subheadlines for SEO the Way Hubspot Does

Strong section titles help readers first, but they also support search performance when done correctly.

1. Include Relevant Terms Naturally

Hubspot demonstrates that you can include important terms in headings without sounding robotic. Apply that by:

Using your main topic or phrase in a few key subheadlines.
Avoiding repetition in every single heading.
Writing for humans first, then lightly optimizing.

2. Make Each Subheadline Descriptive

Descriptive headings make it easier for search engines to understand your page structure. To support this:

Avoid vague phrases like “More Info” or “Other Tips.”
Describe the exact focus of that section.
Use action verbs where appropriate, such as “Create,” “Optimize,” or “Measure.”

3. Support Featured Snippets and Skimmability

Well-structured pages like those from Hubspot often win snippets because the layout is easy to parse. To replicate that:

Follow each subheadline with a short, direct answer in the first sentence.
Use bullet points or numbered lists when summarizing steps.
Break long explanations into several small sections instead of a single block.

Common Subheadline Mistakes to Avoid

Even if your overall structure looks similar to Hubspot, a few frequent mistakes can reduce impact.

Being too clever: If readers can’t understand the meaning in one glance, they will skim past it.
Repeating the same phrase: Variety keeps engagement high and avoids sounding mechanical.
Overloading with keywords: Search engines and readers both prefer natural, readable language.
Writing subheadlines afterthought: Treat them as strategic, not decorative.

How to Test and Improve Your Subheadlines

Optimization does not end once your article is published. You can improve performance over time in a similar way to how Hubspot refines its content.

1. Track Behavior Metrics

Monitor:

Scroll depth: Where do readers stop?
Time on page: Do they stay long enough to reach key sections?
Click-through to internal links or calls to action.

If readers drop off before an important section, consider rewriting that subheadline to be more concrete or benefit-driven.

2. Run Simple A/B Tests

Where tools allow, test alternate versions of your most important subheadlines. For example:

Version A: “How to Write Strong Subheadlines”
Version B: “How to Write Subheadlines That Get More Clicks”

Track which variation drives deeper reading or more conversions, then apply those learnings across other pages.

3. Borrow From Proven Models

You can revisit the original Hubspot article that inspired this guide at this link and examine how each subheadline sets up the next idea.

Pair that research with specialized content optimization support, such as the services available from Consultevo, to refine both structure and performance.

Putting It All Together

When you use the same principles that guide Hubspot subheadlines, every section of your article becomes a hook instead of a hurdle.

To recap, effective subheadlines should:

Promise a clear benefit for reading the next section.
Follow a logical, step-by-step journey.
Use specific, descriptive language that matches user intent.
Support both skimmability and SEO without sounding forced.

Apply these techniques to your next article outline, and refine them using real reader behavior. Over time, your subheadlines will not just look like those on Hubspot—they will work like them, turning more of your traffic into engaged, motivated readers.

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